May 15th
Hebei Daily
With the title of "Live Commentary丨Why Hanfu is popular in Zhengding".
Open your mind to our county by borrowing the wind of Hanfu to "break the circle".
The flow of Hanfu "breaking the circle".
It has become the "retention" and "increment" of cultural tourism consumption
It was reported
On-site comment丨Why Hanfu is popular in Zhengding to "break the circle"
When a Hanfu meets an ancient city, what kind of "chemical reaction" will it have?
Gray walls and tiles, fragrant clothes and sideburns, flying eaves and corners, Luo fan gently swaying...... "May Day" holiday, Zhengding Yanghelou, Rongguo Mansion and other scenic spots and streets and alleys, you can see everywhere wearing the Ming Dynasty flying fish costumes, horse face skirts and Tang Dynasty skirts of the "little brother" and "little sister", for this thousand-year-old city to bring the poetry and romance of "this month once according to the ancients". Just like barbecue is to Zibo and spicy hot is to Tianshui, Hanfu has become an important password for Zhengding Cultural Tourism to "break the circle".
On March 30, the makeup artist (left) of the Zhengding Yunshang Hanfu Experience Center was dressing up customers. Photo by Hebei Daily reporter Zhang Xiaochao.
In the past two years, based on the thousand-year-old historical and cultural accumulation, Zhengding has seized the immersive experience, a new outlet for the cultural tourism industry, and promoted the cross-border integration of "Hanfu + Performing Arts", "Hanfu + Research" and "Hanfu + Festival", and made every effort to create an immersive Hanfu experience. From the parade of the twelve flower gods, the national tide of Chinese costumes, and ethnic customs, to the Three Kingdoms of Loyalty and Righteousness, and the encounter with the Red Mansion, a number of popular IPs have detonated the enthusiasm for the Hanfu experience, forming a unique cultural identity with Zhengding characteristics.
"In Zhengding, wearing Hanfu to watch the provincial relatives of the Yuan Concubine, playing the night patrol, Changshan war drums, participating in the Hanfu parade, and the interaction of ancient costume acrobatics, there is a wonderful feeling of traveling to ancient times." In conversations with tourists, I realized that high-quality content is the "king" that will never change. Based on its own characteristics, in-depth excavation, activation and utilization of cultural resources, enhance the storytelling and experience of cultural tourism products, and create in-depth consumer demand in combination with the needs of young people, you can make "Hanfu + cultural tourism" collide with dazzling sparks.
On May 1, tourists dressed in ancient costumes played in the ancient city of Zhengding. Photo by Hebei Daily reporter Shi Shengquan.
The "breaking circle" of Hanfu is inseparable from Zhengding's full sincerity to tourists. Free admission to most attractions, free parking lots, shared wheelchairs, free direct drinking water, free shuttle buses, volunteer service posts...... Wu Haiyan, a staff member of Zhengding Yanghe Building, believes that it is very important for Zhengding to stand out among many Hanfu check-in places, that is, to have a sincere heart of enthusiastic service.
With the deep integration of culture and tourism, tourism demand is more diversified and personalized. For Zhengding, to turn the flow of Hanfu's "breaking circle" into the "retention" and "increment" of cultural tourism consumption, it is necessary to combine the interests and psychological needs of young people to create more new ways to play and new scenes of cultural tourism. "It is expected that Zhengding can combine the characteristics of different scenic spots to develop some NPC (non-player-controlled characters) scripted entertainment projects, so that tourists can choose their identities and wear Hanfu to enter the script to interpret and interact." The suggestion of Bai Yiting, a Hanfu lover, expressed the voices of many people.
"Twenty miles of lotus flowers outside Guo, the fragrance is scattered all over the city." Take advantage of the wind of Hanfu to "break the circle" to open up ideas, give the cultural tourism industry more imagination, and more excitement will definitely "rise" Zhengding. (Hebei Daily commentator Kang Qian)
Source: Hebei Daily client