After becoming PUMA brand ambassadors in 2022, British rapper Skepta and PUMA have finally released their first collaboration.
Inspired by Skepta's unique aesthetic and streetwear style, the collection features understated black accents and avant-garde details through the use of nylon and innovative synthetic fabrics.
最吸引人的莫过于 Skepta 和 PUMA 共同开发的全新鞋型 Skepta x PUMA Forever。
The overall silhouette is inspired by millennial trends, with fluid upper lines and holographic hues for a unique sci-fi feel.
The PUMA logo on the side of the shoe is outlined in the form of a stitch, which is particularly simple.
The midfoot torsion module is presented in galvanic silver that contrasts with the overall dark tones, and is stamped with the PUMA x Skepta logo.
The tongue is adorned with the same co-branded logo to highlight the co-branded identity.
In addition to shoes, the collaboration also brings new co-branded apparel and accessories.
The all-black design is used throughout to release a strong dark style, while at the same time highlighting the high-end texture through layered materials.
These include a sports suit based on the PUMA T7, a uniquely tailored functional vest, as well as a wide range of options such as backpacks, gloves and a brimmel knit hat.
Skepta has presented a new set of campaigns with a clever use of light and shadow to create a strong contrast between light and dark.
It is reported that the new Skepta x PUMA series will be launched in PUMA stores, designated retail stores around the world, the official flagship store of Tmall PUMA, the PUMA WeChat mini-program, and DEAL, INVINCIBLE, and Wuhan 101 ENERGY stores from May 18.
The Skepta x PUMA Forever shoes are priced at ¥1,399, and the apparel and single items are priced from ¥299 to ¥1,299.