Electric Zhijia News, on May 15, Weilai held a brand press conference, officially released the Weilai sub-brand Ledao, and announced that the first model L60 will start pre-sale today, with a pre-sale price of 219,900 yuan, 30,000 yuan cheaper than Model Y, and the new car will be delivered in September.
At the meeting, Li Bin explained in detail the logo and brand vision of the Ledao brand. Li Bin said that Ledao is positioned in the family market, and the logo icon of Ledao is an upward road, implying that the family life is going all the way up. The theme color of Ledao is Dawn Orange, which represents the prosperity of the day, and the sincerity of the Weilai Ledao brand. The brand concept of Ledao is "happy family, good family", which means to bring users the greatest family user experience value, as well as the best life cycle car ownership cost. The arrival of the Ledao brand will also bring a new standard of car use to family users.
The dimensions of the new car are 4828mm long, 1930mm wide, 1616mm high, wheelbase 2950mm, endurance, the car energy consumption per 100 kilometers is 12.1 kWh, claiming the industry's lowest medium-sized SUV energy consumption, will provide 555km, 730km, 1000+ km three different battery packs. In terms of the cockpit, the car provides a 13-inch HUD, a 17.2-inch 3K center control screen, and an 8-inch rear entertainment scene screen placed at the end of the center armrest, and a new Ledao OS system is built-in. In terms of intelligent driving, the car is equipped with 30 high-performance perception hardware as standard, NVIDIA Orin-X intelligent driving core (254TOPS computing power), including 4D imaging millimeter-wave radar (maximum detection distance of 370m), 7 8 million pixel high-definition cameras (forward detection distance of 687m), 4 starlight 360-degree cameras, etc., using an urban navigation scheme without lidar. The new car is known as the "second in the industry" in the power-up experience (the official alludes to NIO as "the first in the industry"), because NIO has accumulated 2,415 battery swap stations and 22,449 charging piles, providing users with more than 44.14 million battery swap services.