With the liberalization of the national three-child policy, five-seat SUVs have not been able to meet the needs of some large family users. On March 20th, the new product of Jietu Automobile, the X90 PRO, was officially launched. So, as a "big family seven-seater flagship SUV", can the X90 PRO help the brand's sales growth? This issue of "Quality Selection Car" will answer for you.
1. Basic information and product highlights
The above manufacturer's guide price only represents the price on April 18, 2024, and is subject to change
The 2024 Jietu X90 PRO is positioned as a mid-size SUV, with a total of 1.6T and 2.0T power combinations, a total of 10 configuration models, including 5-seater and 7-seater cars, and the official guide price range is 127,900-172,900 yuan.
As a seven-seater version of the SUV model, the 2024 X90 PRO has a class-leading length of 4858mm and a wheelbase of 2850mm. In addition, the X90 PRO seat is made of Australian leather fabric, which not only has a higher visual texture, but also performs well in ride comfort.
In terms of intelligent configuration, the X90 PRO is equipped with the mainstream Qualcomm Snapdragon 8155 chip as standard, which ensures the smoothness of the car machine system with strong computing power and operation capabilities. At the same time, the standard 10.25-inch full LCD instrument and 15.6-inch central control screen are also very good for creating a sense of science and technology.
In terms of power, the X90 PRO provides two engines to choose from: 1.6T and 2.0T, of which the Kunpeng 2.0T engine from Chery has a maximum power of 187kW and a maximum torque of 390N·m, and its parameters are comparable to the 2.0T high-power engine of international luxury brands. From a technical point of view, the engine integrates a number of black technologies such as HEC II generation intelligent combustion system, deep Miller cycle, and friction reduction technology, which takes into account fuel economy while ensuring strong power performance.
2. Analysis of product competitiveness
The above manufacturer's guide price only represents the price on April 18, 2024, and is subject to change
In the domestic auto market, the mid-size SUV is one of the models with the highest attention, and it has naturally become an important battlefield for many car companies to compete for strength. THEREFORE, WE HAVE SELECTED TWO MODELS THAT HAVE ATTRACTED MORE ATTENTION AND COMPARED THEM WITH THE JIETU X90 PRO, THEY ARE THE TIGGO 8 PRO CHAMPION EDITION AND JAC X8 PLUS.
IN TERMS OF PRICE, THE JAC X8 PLUS HAS THE LOWEST STARTING PRICE, WHILE THE HIGHEST STARTING PRICE IS THE JIETU X90 PRO. In terms of the price of the top model, the JAC X8 PLUS does not continue the starting price advantage, and the price of the top model is the highest among the three models.
In terms of the number of models, the JAC X8 PLUS is the most selective of the three models, offering a total of 28 models, which is better than the 10 models of the X90 PRO and the 14 models of the Tiggo 8 PRO Champion Edition. In addition, in terms of seat layout, JAC X8 PLUS provides 3 seat layouts of 5 seats, 6 seats, and 7 seats, which is better than the 5 and 7 seat layouts provided by the X90 PRO and Tiggo 8 PRO models.
In terms of equipment, we selected models with similar prices. Judging from the comparison, the configuration performance of the X90 PRO is very good. Compared with competing products, the X90 PRO is not only ahead of the other two models in terms of body size, but also "far ahead" of the other two models in terms of driving hardware and driving functions. In addition, in terms of comfort configuration, the X90 PRO also provides on-board air purifiers, air quality monitoring and other functional configurations, through real-time monitoring and real-time purification of the air in the car, to ensure the air quality in the car, so that the whole family can enjoy a fresh and comfortable in-car environment.
3. Product quality & service trend analysis
As a brand-new model, will there be hidden dangers of quality problems in the X90 PRO? From the perspective of positioning and technology, the X90 PRO can be regarded as an upgrade of the X90. Based on this, we will start with the fault problems of the X90 in the past year, and preliminarily predict the development trend of new car quality problems in the future through the comparison of fault problems.
According to the data of the car quality network, the complaints of Jietu X90 in the past year are mainly focused on "gearbox frustration" and "abnormal transmission noise", but the number of complaints is relatively low. Since the X90 PRO is a model based on the X90, most of the body parts are shared with the X90, so the above problems may also occur. However, it remains to be seen how it will actually be used for some time.
With the continuous development of the mainland automobile market, the level of brand pre-sales/after-sales service, and the quality of the purchase experience have gradually become an important factor affecting consumers' final purchase. Therefore, based on the big data of the car quality network, we will provide a more objective reference for consumers to purchase models by analyzing the common service problems of brands in the past year.
From the point of view of service complaints, "unfulfilled sales promises" has become a service problem that car owners complain about the Jietu brand relatively often. Further analysis shows that the problems of this type of service are mainly concentrated in the Jet Traveler models.
In terms of measuring the after-sales service reputation of new cars, we will analyze the responses of enterprises to car owners' complaints, and relatively objectively predict the after-sales service reputation of new cars. According to the data of Cheqq.com, the response rate of Jietu brand complaints in the past year is 99.3%, which exceeds that of most independent brands in the same period, which shows that manufacturers attach great importance to the demands of car owners.
Fourth, after-sales service policy and network distribution
In terms of after-sales service policy, the first owner of the 2024 Jietu X90 PRO enjoys a lifetime warranty for the whole vehicle (please consult your local dealer for details).
After the purchase of the vehicle, it is bound to involve the daily maintenance of the vehicle, at which time the number and distribution of brand dealer stores are very important, and even have a certain impact on whether consumers buy the brand model. According to the statistics of Cheqq.com, there are currently 557 dealer stores in China, covering 31 provinces, autonomous regions and municipalities directly under the central government, of which the number of dealers in Guangdong, Jiangsu, Henan and Shandong provinces is relatively large.
Summary:
As a new model built on the basis of the X90, the X90 PRO has a more trendy appearance, more abundant active safety configurations and a smart car machine that is more in line with the preferences of current consumers. In addition, under the above advantages, the price of the X90 PRO is not separated from the X90, and the cost performance is remarkable. There is reason to believe that the X90 PRO is expected to help the brand gain more market share in the future.