In the era of mobile Internet, consumers' consumption behaviors and methods have changed dramatically compared with the past. As the portal of the App's display content, the visual effect of the interface directly affects the user's experience, brand recognition and purchasing power, so the visual design of the interface is particularly important.
As the portal of mobile App, it is worth studying in detail the interface visual design, as the façade of the App, the quality of the visual design directly determines the user experience effect, which is the key factor to win the market, so that the interface design research has become an important issue of visual design. Flat visual design is a continuation of the minimalist design concept, without extraneous elements, only with simple words, simple graphics to express.
Reduce some skeuomorphic design techniques in the interface elements, reduce visual distractions, emphasize the content itself, and make users visually fatigued and dyslexic. Compared with skeuomorphic design, flat design can make people look more comfortable and alleviate the aesthetic fatigue brought by skeuomorphism.
Living Chinese characters are widely around us, in fact, the existence of text symbols is a visual transmission of information. Font is a very important design point in flat design, in the flat visual design interface, in the selection and use of fonts, we can use sans-serif fonts to create style and pave the tone, so as to unify the overall design, to ensure that the design of a concise interface, so as to perform consistently in the overall ideology.
The interface design style should also refer to the actual situation of the product, and the visual design of the expression of Chinese characters is more inclined to be concise, refreshing and bright.
Color has the function of expressing emotions and can make rich associations in the audience. It has a rich meaning in the spiritual world, and in terms of flat visual design alone, the colors in the interface need to be clearer, the purity is relatively high, and the interface is more prominent. It is important to match simple colors in the flat interface design, and the overall main color system is used as a base point with some other bright colors to show a simple and bright visual effect of the interface.
In the process of flattening, the style of retro collections and popular elements is more used by designers, such as orange and purple. Flat color design is an open, flexible, flat design can use many other colors, however, in general, visual designers prefer bold and eye-catching bright colors.
In a flat design, color can be multi-layered and multi-expandable. Designers match bright and highly saturated colors with calm and quiet gray and black, which is the design technique adopted by most designers in the market today. At the junction between the block surface and the block surface, use low-saturation shades to express and distinguish, and at the same time see whether the colors are inconsistent and unified. Flattening is the use of high saturation and brightness in color presentation, and colors with a gentle contrast.
Words are symbols, expressions of words and sentences. And the most direct visual symbol is the graphic, the graphic and the text together the graphic is easier to get the eye, the graphic visual elements are irreplaceable in the design, is a visual emotional expression. In interface design, flat graphics can enable users to associate images with certain information or things, making people make associative judgments, so as to achieve the function of conveying information.
Unlike the imitation of skeuomorphic image symbols to express things authentically, flat design image symbols emphasize the expression of the characteristics of things in a concise form. This result is due to the straightforward and straightforward flat design, which reduces a lot of reading burden for the user, saves the user's brain thinking process, and inspires their associations.
From a semiotic point of view, it both expresses meaning and provokes interaction. It should be noted that too concise image symbols will also cause the information to be conveyed vaguely and asymmetrical with the meaning of the things expressed.
Mobile App is a product that improves people's quality of life and conveys a different attitude to life, which greatly facilitates people's lives, allows businesses and users to connect vertically, and can also make merchants and users interact.