15 May, International Day of Families. At 7:30 p.m., NIO's second brand "Ledao" officially announced its debut at the West Bund Dome Art Center in Shanghai.
The Ledao brand is positioned in the mainstream family car market, and the first model, the Ledao L60, was unveiled at the same time.
The brand of Ledao means "family happiness, family care", and its brand logo is an upward road, symbolizing the prosperity of life and the journey of life full of laughter.
In terms of exterior design, the L60 was designed by Raul Pires, the former Bentley designer and vice president of global design of the Ledao brand.
"WAY UP" is the iconic styling language of Ledao Automobile, which originates from the inspiration of the dynamic and upward movement of the brand LOGO, and the L60 outlines the iconic "thriving" headlights and taillights through the minimalist lines that continue to climb upwards around the vehicle, reflecting the beautiful meaning of "thriving, getting better and better".
Li Bin, the founder of NIO, said that the advantages of Ledao are based on the long-term R&D investment of NIO in the past and the company's overall system capabilities, including the company's service system and charging and swapping system, which provide stronger advantages for the launch of Ledao.
In the past 10 years, NIO has invested more than 43 billion yuan, achieved a full-stack technology layout in 12 fields, and has more than 8,700 patents, making it one of the automotive companies with the largest R&D investment intensity.
The world's first rechargeable, swappable and upgradable "power-up" service system is NIO's unique "moat". The user can automatically change the battery with one click, and it only takes 3 minutes to "fully charge" and set off. In addition, users do not need to worry about battery performance degradation.
Up to now, NIO has deployed a total of 2,415 battery swap stations and 22,449 charging piles, providing users with more than 44.14 million battery swap services.
This also means that as soon as Ledao Automobile is "born", it enjoys a convenient "power-up" service system.
Not long ago, on May 9, NIO's 500,000th production car officially rolled off the assembly line in Hefei. Up to now, each of NIO's mass-produced models has been produced in Hefei, Anhui Province, where it has two intelligent manufacturing factories and more than 120 local industry chain partners.
With the launch of the Ledao brand, NIO is accelerating towards the milestone of "the next million vehicles".
Source: JAC Morning News