With the continuous evolution of the automobile market, the rise of new energy vehicles and the stable coexistence of the fuel vehicle market have become a significant feature of the current automotive industry. In this context, FAW-Volkswagen, with its keen market insight and forward-looking strategic layout, has practiced the two-way development strategy of "oil and electricity together", which has not only consolidated its leading position in the traditional fuel vehicle market, but also made remarkable achievements in the field of new energy vehicles.
According to the data, FAW-Volkswagen will have a total of 409,000 insured units in the first quarter of 2024, a year-on-year increase of 14.3%, ranking among the top joint venture car companies. Among them, the number of Volkswagen brand insurance in the first quarter totaled 232,000 units, a year-on-year increase of 16.2%, the growth trend was good, the number of Volkswagen brand fuel vehicle insurance totaled 217,000 units, a year-on-year increase of 15.7%, still maintaining a leading position in the fuel vehicle market, and the total number of new energy vehicles was 20,775, a year-on-year increase of 22.5%, which also fully demonstrated its strong growth in the field of new energy.
The implementation of the "oil and electricity" strategy is based on its accurate grasp of market trends. The rapid growth of the new energy vehicle market has undoubtedly brought new development opportunities to the automobile industry, but the stability of the fuel vehicle market and the huge user base cannot be ignored. Therefore, FAW-Volkswagen not only actively deploys in the field of new energy vehicles, but also continues to optimize the product line of traditional fuel vehicles to meet the diversified needs of consumers.
As a strong representative of fuel vehicles, Magotan has always maintained its leading product strength and reliable product quality since entering the Chinese market in 2007, and has won the favor of more than 2 million users. As a benchmark model in the B-segment, Magotan's new generation model is also highly anticipated. This new car will be officially unveiled at the Beijing Auto Show in April, comprehensively upgrading the level of intelligent driving and power control, bringing a new driving experience of fuel vehicles, which is also a full embodiment of FAW-Volkswagen's continuous delivery of fuel products with ultimate driving control, safety and reliability, and leading technology to the market.
The new generation of Magotan not only inherits the classic design elements of the Magotan family, but also has been comprehensively upgraded in the details. The front face and tail of the body add dynamic fashion on the basis of business temperament, and the smooth lines of the body, with the unique LED headlights and through-type taillight design, create a strong fashion and technological atmosphere. The lengthening of the tail of the body also makes the proportions more harmonious, the C-pillar slipback and waist lines are elegant and atmospheric, and many design details inherit the elements of luxury models such as Phaeton and Touareg, which is the first decentralization of the luxury model design of the Volkswagen brand, which shows the benchmark position of Magotan in the B-class car.
In terms of cockpit, the new generation Magotan adopts a simple enveloping cockpit design, and the overall design of the center console presents the characteristics of tilting to the driver's side to provide a more user-friendly operation experience. The "triple screen" design of the large-size LCD instrument screen, the central control screen and the co-driver entertainment screen and the addition of the pocket block show more technology and luxury. In terms of intelligent driving, the new generation of Magotan adopts DJI's newly released intelligent driving solution, and the intelligent experience will be greatly improved.
In terms of power handling, the new generation of Magotan is also excellent, the new car will provide 1.5T, 2.0T two power engines, combined with Volkswagen's classic gearbox and German chassis tuning, the new generation of Magotan will have better performance in power output and fuel economy.
Of course, in the field of new energy, FAW-Volkswagen has also demonstrated the comprehensive strength of the joint venture manufacturer. Born on Volkswagen's pure electric MEB platform, the ID.7 VIZZION has become a high-profile new energy model in the market due to its advantages of all-dimensional safety, intelligent driving level comparable to new energy, and comfortable technology.
As an ID. THE FAMILY'S FIRST PURE ELECTRIC SEDAN, THE ID.7 VIZZION, INTEGRATES VOLKSWAGEN'S NEW INTELLIGENT COCKPIT, INTELLIGENT NETWORKING, INTELLIGENT ELECTRIC AND MANY OTHER TECHNOLOGIES, DEMONSTRATING VOLKSWAGEN'S LATEST TECHNOLOGICAL ACHIEVEMENTS AND INNOVATIVE THINKING IN THE FIELD OF NEW ENERGY. The full-journey intelligent assisted driving system 3.0 can realize functions such as adaptive cruise, lane change assistance, and congestion assistance in multiple scenarios such as urban congested roads and highways.
In response to the increasing demand for intelligent cockpit from users, the ID.7 VIZZION adopts Volkswagen's new-generation in-vehicle operating system ID. OS 2.0 and ID. Mate intelligent butler to upgrade the intelligent cockpit system in an all-round way. The AR HUD intelligent guide, 15-inch 2k ultra-clear intelligent floating large screen, Smart Air hidden intelligent air conditioner, etc., are integrated to bring users a smoother and more convenient vehicle-machine interaction experience.
In addition, the ID.7 VIZZION also escorts users on the road with meticulous full-dimensional security. In terms of body safety, the ID.7 VIZZION has been developed and designed in strict accordance with high standards and has passed the industry's most stringent crash tests. In terms of three-electric safety, the ID.7 VIZZION is designed and tested for various extreme situations that users may encounter in the process of using the car to ensure the safety of the three electrics. In terms of environmental safety in the car, through the use of top environmental protection materials, real-time air monitoring, double-layer filter elements, equipped with negative oxygen ionizers and other innovative technologies, the formaldehyde content in the car meets the safety standards of mother and child, reaching one-tenth of the international standard value, creating a healthy and comfortable driving environment. At the same time, in terms of driving safety and information security, the ID.7 VIZZION also provides users with reliable guarantees.
Through the continuous introduction of innovative products and high-quality services, FAW-Volkswagen will also bring more surprises and choices to consumers, and continue to consolidate its product and brand reputation. (Advertisement)
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Produced by the New Media Editorial Department of China Consumer Daily
Editor/Li Xiaoyu
Producer/He Yongpeng, Ren Zhenyu