Brand, make the world a better place. On May 10, the 2024 World Brand Moganshan Conference, which attracted global attention, kicked off in Deqing, Zhejiang. Guided by Xinhua News Agency and China Brand Construction Promotion Association, and hosted by Xinhua News Agency Brand Work Office and China National Brand Network, the conference brought together more than 4,000 business leaders, government representatives, academic leaders and industry association elites from all over the world to focus on global brand topics and send out global brand voices.
Guoyi Building, the national gift brand, the new famous liquor of sauce fragrance, was invited to attend the conference with well-known brands such as Kweichow Moutai, Hongqi Automobile, Gree, etc., deeply participated in the series of agendas and event dinners, and was awarded the banquet wine of China Search "Praise China's Good Stories and Cultural Innovation Forum", and accepted an exclusive interview from Xinhua News Agency, which was reported by major media.
On the occasion of the 8th China Brand Day, Guoyi Building appeared on the world stage as a "new famous wine", talking about brand building, sharing brand style, creating a better future, and contributing to the construction of a world brand with distinctive Chinese cultural characteristics.
As one of the highlights of the conference, the organizer of the "Like China's Good Stories and Cultural Innovation Forum" is a national authoritative search engine jointly founded by the seven major news media of the central government - People's Daily, Xinhua News Agency, CCTV, Guangming Daily, Economic Daily, China Daily and China News Service, which has had a wide impact on all walks of life, and the forum is also an important communication platform for world-class brand representatives and political and business celebrities.
In the name of Moganshan, go to the appointment of Chinese brands. Guoyi Building was invited to gather with world-renowned brands, demonstrating the confidence and determination of a great brand to dialogue with the world, and it is also the meaning of Guoyi Building's mission to shoulder the mission of the times and be a "messenger of diplomatic relations between a great country".
The fragrance of Moutai wine is full of fragrance
The sauce of the great country salutes the world
As the culmination of China's diplomatic relations culture and liquor culture, Guoyi Building, which is loyal to quality and ingenuity, is filled with the value of sauce fragrance precipitated over the years.
At the scene of the Moganshan Forum, Guoyi Building used wine as a medium to interpret the brand bearing of a major country with diplomatic relations, set up a communication bridge for Chinese and foreign guests to dialogue on an equal footing, and won praise from all parties with its ultimate taste experience of mellow sauce aroma, giving Guoyi Building a high evaluation of "mellow flavor, soft entrance, harmonious five flavors, and sweet aftertaste".
In this regard, Zhou Houyong, president of Five Star Group and founder of Fanjiang Liquor Society, mentioned in an interview with Xinhua News Agency, "Starting from the creation of "ecological sauce fragrance", Guoyi Building continues to strengthen the construction of ecological factories, from cultivating 10,000 acres of sorghum fields to scientifically managing 10,000 tons of old liquor resources, and strives to keep the "quality red line" and step forward with "quality leadership", so as to truly reassure consumers and help the construction of Chinese liquor brand reputation. ”
Famous for quality, far-reaching for culture. In the world-class brand conference, Guoyi Building was favored by the organizers and guests, and was honored as the wine for the forum banquet, which is inseparable from its outstanding diplomatic relationship cultural heritage.
The conference brought together many representatives of overseas brands and famous scholars, and the Chinese liquor represented by Guoyi Building is a distinctive symbol of China's diplomatic culture. Based on traditional Chinese culture and embracing the genes of openness, tolerance and hospitality, Guoyi Lou conveys the oriental wisdom of Chinese liquor to the world, making Chinese liquor fragrance float from the land of China to the world.
Accumulate brand heritage
Build a world-class famous wine brand
The brand witnesses the progress and engraves the progress. Along the historical context, countless Chinese brands have innovated in inheritance, forged ahead in pioneering, and made breakthroughs in struggle, and have broken out of a sea of stars, continuing to promote the transformation of Chinese manufacturing to Chinese creation, Chinese speed to Chinese quality, and Chinese products to Chinese brands.
As a member of the powerful brand, Guoyilou empowers the growth of Chinese liquor brands with the construction of "new famous liquor", and under the "arming" of a series of tactical actions and brand marketing cases, the accumulated brand achievements have converged into a strong stroke, realizing the improvement of the status of the industry, and at the same time, as a practitioner and leader, it has explored a feasible way for Chinese liquor to "go global".
From the designated liquor of the 7th Boao Enterprise Forum to the second landing on the NASDAQ screen in New York, the overall title of the "China-ASEAN and SCO Countries Golf Friendship Tournament" and then to the selection of the "Belt and Road 10th Anniversary National Gift Brand...... As an official witness, Guoyi Building interprets the hospitality of a great country in the "State of Etiquette", and also highlights the responsibility of a great brand of "New Famous Liquor".
A new starting point for the journey of 10 billion
Sprint to the new famous wine, after the decisive victory of 10 billion
The goal of 10 billion yuan is also the end and the starting point. Starting from the creation of "Sauce Flavor New Famous Liquor", Guoyi Building empowers cultural output with brand activity IP, 100 million-level advertising matrix, and accelerates the accumulation and release of national brand potential energy, laying a solid foundation for accelerating the impact of 10 billion yuan.
In 2023, the "first shot" of the national in-depth development of Guoyi Building will be fired in Henan, standing in the Central Plains, radiating multiple economic core areas, and carrying out 1,000+ large-scale activities in 100 cities across the country, winning 800,000+ tables of tasting praise, and the product repurchase rate will reach more than 80%.
Especially this year, Guoyi Building was selected into the list of "Top 500 Chinese Brands" together with Huawei, Alibaba, Douyin and other enterprises in the "2024 Brand Power Forum" initiated and sponsored by Asiabrand, a well-known professional brand evaluation agency, and co-sponsored by the China Association for Asian Economic Development, the Global Times and Xinhuanet Client, and the brand value was evaluated at 10.300 billion yuan, crossing the 10 billion mark, blooming the brand value of "new famous wine".
Those who do often succeed, and those who do often come. Every world-renowned brand is inseparable from perseverance and long-term success.
In the future, Guoyi Building will adhere to the construction of quality system, the construction of cultural system as the soul, the construction of product system as the key, the construction of marketing system as the key, and the construction of industrial ecosystem as the basis, continue to enhance brand influence and brand value, and effectively tell the Chinese story to the world.