Volvo EX30, this is not a "new car", because almost a year has passed since its world premiere.
It has won numerous awards, and is even called the "Grand Prize Harvester", the title of Car of the Year in many awards, the Red Dot Design Award, and 20+ awards in 7 countries can't help but make people wonder, what kind of car is this? It can make the review so consistent.
Now it is coming to China, and it will face the Chinese market with new energy products, in such an extremely involuted market, what kind of product concept will this car express to consumers? Will it still receive such a high level of recognition in the market?
Electric, small car, this is a perfect match
I never hide my love for cars, and every time I drive a car through the city, my mentality becomes lively and light. But this is really difficult to achieve in the domestic market, the car has been cut in the product sequence of many car companies, and even in some first-tier cities, manufacturers are not equipped with inventory, is there really no market for the car in the "big" country? This may be the case for gasoline vehicles, but there is still room for electrified boutique cars.
My conclusion on this is that cars and electrification are a perfect match. This is mainly determined by the use scenario of this type of product.
For today's consumers, the positioning of the car is basically a city car, or a second car for consumers, especially in the Chinese market, a market that likes large cars, consumers often do not take such a car as the main car; Similarly, electrified products are currently subject to conditions such as charging and energy replenishment, and consumers will highly overlap with the uses of the above cars when buying cars, so in the Chinese market, small electric vehicles will have more living space than other electrified products.
At this time, some people may say that when I use such a mentality to comment on a car, it will definitely have its own filter, but Volvo EX30 itself still has a lot to praise, one of the more important points is that the car with Volvo's subtractive aesthetics means that the attributes of the vehicle return to the essence, this is a car that pays more attention to driving.
In the current era of refrigerator color TV supporting packaged cars,Volvo chooses to use"Subtraction"To create products,There is no doubt that this is a good news for people who pay attention to the essence of the vehicle、Love driving,I always think that these things such as large screens are a very thing as the core selling point of a car,And this kind of car scene is more like a scene for the sake of making a scene,It has no practical significance。
So the first feeling I got into this car was, this is what a car should look like, I can concentrate on driving, I can enjoy driving more.
The Volvo EX30 is no different in terms of dynamics, compact, nimble, fun and handy, which is what a delicate car should look like, especially the dual-motor version, which further amplifies the driving pleasure, but don't worry, even with such a rich power, it can be easily handled by the driver.
Although the dual-motor version has a maximum power of 315kW and a 0-to-100 km/h acceleration time of 3.6 seconds, it is still stable and dynamic.
The same is true for the steering force, unlike some small electric vehicles of the same type on the market, Volvo EX30 has more texture, and the design of the four wheels and four corners gives this car the greatest flexibility, turning around on the road and parking in a parking space, easy and stress-free; The same compact chassis allows the vehicle to maintain a very high sense of integrity in various movements, very advanced, but also sporty enough, this may be the first entry luxury brand model for many young people, but the feeling is not as simple as entry.
This is a very mature set of power allocation, unlike some new cars with a strong motor power output, but can not be matched in other aspects, for the electrification of the car such a proposition, Volvo with sporty, compact, easy to control to build a sense of driving without a sense of separation.
This kind of driving experience is difficult to find in the domestic market before, our general perception of the car means cheap, will not be linked to the texture, boutique these words to link, but with the maturity of consumer thinking, our market is likely to Volvo EX30 this boutique travel car ushered in a higher acceptance, small city car will also become the first choice for young people or families to use the second car.
At the same time, the range of Volvo EX30 is not as tight as some other electric cars, 590 kilometers of CLTC working conditions can actually allow many people to charge once a week, and there will be no pressure on short-distance suburban travel after full charge, although it is small, but it is quite powerful for the functions that just need to be met.
Small, doesn't mean less
There is a reason why cars in China's auto market are not as popular as overseas markets, and the most important point is that cars are linked to pricing, and there is no way to give consumers value in some aspects.
But is it true that there are no consumers in China who like cars? No, especially in crowded cities, a small car brings happiness that a large car simply cannot provide, and what the Chinese market lacks is a product that can provide a better user experience and can provide consumers with emotional value in many aspects.
Earlier we mentioned one word: subtractive aesthetics. This is an iconic word of Volvo EX30, so at this time it may be said, just now is it still saying that the car provides less things, why is it still doing subtraction at this time? So at this time, what needs to be paid attention to is, where is Volvo's subtraction minus?
In fact, I think this subtraction is to remove some of the redundant configurations or designs that have been added to the development of automobiles in recent years, or to use as much reasonable design as possible in such a small-sized vehicle to improve practical space such as riding and storage. It's actually a way to go through the complex.
The minimalist exterior design is not much to say, after all, there are opinions in this regard, and as for the interior, a number of integrated designs can still show the essence of Volvo's subtractive aesthetics.
For example, the 1.2-meter-long Harman Kardon sound bar design in front of the dashboard, don't look at the narrow one, the effect is still shocking enough, and at the same time free up the storage space on the door panel; The sliding cup holder and concealed central glove box also maximize storage in the limited space, and some of the items you carry with you every day can also find a suitable place in the car.
The design of the Volvo EX30 is actually more about function, and for pragmatic consumers, this design is obviously a more pleasing design, and more importantly, this minimalist style is more designed than the piled up route taken by many brands now, isn't it?
summary
Small boutique electric vehicles, such products in the domestic market is actually still a big vacancy, at the same time, a return to the essence of the new energy electric vehicle, in the domestic market is also a minority.
The above two points, this is the core essence of Volvo EX30 can roll up domestic new energy, it is just like the previous Volvo products, slightly low-key, and there are no gimmicks made by new forces, but after the actual experience, this is a car that can impress consumers with actual functions and experience, and after the tragic involution, this may be the product that can achieve long-term in the market.