"Consumer wait-and-see sentiment is still strong, resulting in a year-on-year decline in retail." The Federation of Passenger Cars will analyze the sales volume in April as follows: "April is often the stage of market destocking, but the production and wholesale volume in April this year is significantly higher than the terminal retail volume, and the channel inventory has increased counter-cyclically. ”
The new cars launched at the Beijing Auto Show in April further intensified consumers' wait-and-see attitude, and the overall sales of MPVs declined, while a number of heavyweight new cars such as Buick GL8 PHEV and Wind Planet Sea V9 were added, and the "cake" that could be divided has become smaller.
A blockbuster, the new Grevia won the April sales championship
In April, an MPV sprung up and became a beautiful landscape in the auto market.
According to the latest data released by FAW Toyota, the sales of the new Granvia (GRANVIA) reached 7,459 units in April, ranking first in the MPV segment, which was less than half a month after its launch on April 18, achieving the goal of "selling the top seller when it is listed" and setting a new sales high.
See clearly, 7459 units is a genuine insurance data.
The number of insured vehicles usually refers to the number of new cars that are insured, and based on each new car that is actually delivered to the customer, these vehicles will definitely be subject to compulsory insurance. Compared with the official wholesale data, it is more objective and fair, because it reflects the actual demand of the consumer terminal, which is close to the retail volume.
With additional equipment + affordable price, the new Grevia is more popular
The explosive growth of the new Grevia is also thanks to the refresh launch in April.
On April 18, Toyota's first domestically produced four-wheel drive MPV, the new Grevia, was officially launched, with a total of 7 models and a price of 299,800 yuan to 416,800 yuan.
The new car entered the price range of 300,000 yuan for the first time, of which the premium version of the ULTRA version dropped by 21,000 yuan, and added the latest generation of car machine system, humanized HUD head-up display function, 12.3-inch full LCD instrument panel, etc., and can be equipped with integrated aviation seats. The price of the comfort version is 16,000 yuan lower than the price of the current model.
At present, FAW Toyota's entire car series can enjoy multiple financial policies such as up to 8 years 0 down payment, 36 periods of 0 interest rate, and 505 flexible financial schemes, in addition, FAW Toyota has also prepared a replacement subsidy of up to 16,000 yuan for users, which greatly reduces the threshold for car purchase.
In this way, the price of many models of the new Grevia has entered or approached 300,000 yuan.
For the highly involuted Chinese auto market, 300,000 yuan is a watershed, and the market capacity within 300,000 yuan is greater than 300,000 yuan, and it has entered the category of "family MPV", which can also partially avoid the edge of luxury cars.
Safety + comfort, the immutable rule of the new Grevia
China's new energy vehicle market is very hot now, and "refrigerator + color TV" has become the selling point of many models to show off, which seems to deviate from the most deserving attribute of a car - safety and comfort.
Out of the house, the vehicle has become a "second emotional space" for you to gather with your family, and an excellent MPV can carry the whole family to travel, and it has become a link between the "two children and three generations" family.
Therefore, it is particularly important to have a "fit-in-class" interior space. As a medium and large MPV, the length, width and height of the new Grevia are 5175mm, 1995mm, 1765mm/1785mm, and the wheelbase is 3060mm, ensuring sufficient interior space.
In addition, the interior of the new Grevia can be flexibly arranged in six types of seats, including 2-seater, 3-seater, 4-seater, 5-seater, 6-seater, and 7-seater. At the same time, when all 7 seats in the car are used, the trunk volume reaches 525L, which can accommodate 3 28-inch trolley cases, and the maximum volume can be expanded to 2112L, which is "full" for the joy and happiness of the family.
In order to improve the comfort of the family, the new Grevia is equipped with an integrated airline seat with extra-long slide rails and a maximum sliding range of 816 mm, taking into account comfort and practicality.
It is important to emphasize that the armrests on both sides of the second-row seats are "infinitely adjustable", which can be easily achieved no matter what angle you want to place the armrests.
When you open the trunk, you will find that the trunk has a sunken design, a deep recess design about 30 cm below the floor, which effectively expands the volume of the trunk.
While the sunken trunk encroaches on the traditional design of the spare wheel space, the new Grevia still has a spare tire, which is placed on the left side of the trunk and hidden with a plastic partition.
In terms of safety, the new Grevia has no compromises, with a ring-shaped structure throughout the car, and the reinforced C and D pillars are equipped with a large number of 1470Mpa hot-pressed steel.
As Toyota's first domestically produced four-wheel drive MPV, one of the highlights of the new Grevia upgrade is that it is equipped with the E-Four electronic four-wheel drive system, which effectively improves the stability of the vehicle on slippery roads when traveling in rainy and snowy weather, so that the family can ride with more peace of mind.
In addition, the new Grevia is equipped with Toyota Pilot advanced intelligent driving including PCS pre-collision safety system, LTA lane following assist system, DRCC dynamic radar cruise control system and other functions, through intelligent perception, prediction and processing, to assist drivers in a variety of traffic scenarios.
Intelligence + reliability, the new Grevia has two major options
It is often said that new energy vehicles are "electrified in the first half and intelligent in the second half", and it seems that intelligence is only a "patent" for new energy vehicles.
Of course, this is not the case, and the intelligence of fuel vehicles and HEVs can also be done very well, as long as they are willing to spend money.
Taking the new Grevia as an example, the car is equipped with a new generation of intelligent vehicle machine system for the first time, using the mainstream Qualcomm 8155 chip, which has 4 times more computing power and is more responsive.
The car's voice interaction supports chat-style continuous dialogue, without repeated wake-up. The in-vehicle version of WeChat supports viewing, receiving, sending messages, making/receiving WeChat voice calls, real-time location sharing, and a variety of commonly used applets covered by the car machine.
In addition, the new generation of intelligent car machine system supports the wireless interconnection of CarPlay/CarLife/HiCar, no matter what brand of mobile phone users use, they can get a high-quality intelligent interactive experience on the new Grevia. At the same time, the in-vehicle system supports personalized OTA upgrades to ensure that users are always up-to-date.
Reliability is even more important, that is to say, the vehicle is not easy to break, especially the MPV that carries the whole family, and cannot drop the chain on the road.
This is the strength of the new Grevia. Taking the most important powertrain as an example, the new car is equipped with Toyota's THSII.2.5L intelligent electric hybrid dual engine system, which outputs surging power while achieving ultra-low fuel consumption of only 6.13L per 100 kilometers, which is far more than the two-wheel drive MPV in the industry, without charging, a tank of oil can run more than 1,000 kilometers, and take the whole family to Shihe and the distance.
After 27 years of development, Toyota has accumulated more than 25 million HEV owners worldwide, and maintains a record of zero battery safety accidents, which is recognized as the most mature electrification technology in the industry.
Reliability brings high value retention, and the three-year value retention rate of Toyota's hybrid vehicles can be close to 70%; In stark contrast, electric vehicles often drop by 40%-50% in price a year.
Summary: Since the beginning of this year, Internet celebrity models have emerged in an endless stream, and the flow of various thunderous words is amazing, but building a car is a marathon, and after the hustle and bustle, it will eventually return to the essence of the car - a tool for travel, the competition is reliability and safety, and intelligence is the icing on the cake.
With Yifeng's strong and mature manufacturing capabilities, coupled with sincere configuration and price, the popularity of the new Grevia is a matter of course, and it became the best-selling product in April.
With the concept of "big family MPV" gaining popularity, the new Grevia will further consolidate its leading position in the segment. (Text|.) DA Bin)