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Bonsai is full of villages, one courtyard and one scene
It is the Sichuan Bonsai Folk Culture Village——
Guansheng Town Yanjiawan Bay
Nothing more than an ordinary view
In recent years, traditional Sichuan bonsai
Innovate in inheritance
Evolve in innovation
It ushered in a new lease of life
Technological innovation in the production of Xinchuan style bonsai presented
In Yanjiawan Bay in May, the tall and straight trees are lush, the sound of cicadas is coming and going, and the bonsai carefully maintained by the local villagers is also full of vitality.
Walking into the garden of villager Wang Shiwei, you will see many characteristic bonsai with different shapes. Among them, the traditional Sichuan bonsai includes the landscape bonsai with the shape of secluded, beautiful, dangerous, majestic, high hanging and steep and deep, and the tree bonsai presented with the rhythm of Canggu, Qiuwen, flying and hanging upside down, etc., while the new Sichuan bonsai is more flexible and natural, eye-catching.
Wang Shiwei has been engaged in bonsai production for more than 30 years. For a long time, he has been making regular traditional Sichuan bonsai, when the Internet information is not very developed, always take the bonsai to all parts of the country to run the market, when the Sichuan sales, the sales volume is still considerable, but out of Sichuan, the situation is different.
Villager Wang Shiwei
At that time, I shipped the bonsai I planted to Guangzhou and Wuhan, but it turned out that the customers there did not understand the concept of Sichuan school correctly, which led to poor sales. After I came back, I began to explore and learn the factions of bonsai in other regions, and when I came back, I incorporated the concept of Sichuan school, and then updated it.
The traditional Sichuan style production skills cannot be lost, but new skills are needed to open up the market. As a result, bonsai craftsmen such as Wang Shiwei began to do "tradition" while continuing to learn, trying to incorporate new ideas on the basis of preserving tradition. After countless attempts, one by one soothing nature, more obvious momentum of the Xinchuan style bonsai presented in their hands, the Xinchuan style bonsai condensed the mountains and rivers landform, and integrated with nature.
A bonsai is a poem, a bonsai is a scene, now, walking into the bonsai people in Guansheng Town, you can see different styles of traditional Sichuan bonsai and new Sichuan bonsai side by side. This kind of exploration better meets the market demand, and also makes the profit of bonsai production more considerable.
"In recent years, it has been relatively stable, with an average annual income of 20-300,000 yuan." Wang Shiwei said.
The sales model is innovative, the sales channels are broadened, and the sales volume has increased significantly
Material selection, material raising, pruning, modeling, grafting, pulling plates, the ingenuity of bonsai craftsmen has achieved different shapes of characteristic bonsai. However, in order to present a bonsai with thick branches and unique shapes, it takes at least two generations to precipitate and slowly shape it in the passing years, so most of the previous Guansheng bonsai were "family-style" cultivation and sales models.
Li Jiazhen has been making bonsai for more than ten years, and she learned the art of trimming and modeling from her father. She said that in the past, she used to sell bonsai with her father from market to market, or through acquaintances to bring it home to buy, with a single sales model and limited sales. After Li Jiazhen took over the family's bonsai business, she began to think about a new sales path.
Li Jiazhen, head of Chongzhou Zimengyuan Bonsai Studio
In the past few years, we have successively accepted four or five apprentices, some from Dujiangyan and some from Chongzhou. Now it's all about resource sharing, for example, after receiving an order, if we can't be satisfied, we can link others to complete it together, so that the sales volume is more than before.
Li Jiazhen also established Chongzhou Zimengyuan Bonsai Studio to sell bonsai online through live broadcast. "Now because the Internet is more convenient for us, now our annual sales turnover is about 1 million yuan." Li Jiazhen said.
Tourists flock to the bonsai making experience is popular
Through technological innovation in production and sales model, Guansheng bonsai has further enhanced its popularity and opened up sales channels, and more and more tourists have come to visit. In order to allow tourists to have an in-depth understanding of bonsai culture and experience bonsai production, Guansheng Town has opened a "bonsai experience course" for tourists, from explanation to practice, you can personally feel the process of the birth of a bonsai in your own hands.
Chengdu tourist Yang Shuyuan
Today, I came to Yanjiawan Bay, and through the teacher's explanation, we knew the origin, history, and industry influence of Sichuan bonsai, and we also experienced the production of Sichuan bonsai on the spot, which was very happy.
Relying on the good ecological background of the local area, in the process of ecological value transformation, Guansheng Town proceeds from the interests of the masses to guide the transformation from seedling economy to bonsai economy, and at the same time encourages the masses to continue to improve the production technology of Sichuan bonsai and continuously expand sales channels. The bonsai industry in Guansheng Town is developing for the better, and it has also given more bonsai craftsmen the confidence to stick to it.
There are 132 bonsai craftsmen in Guansheng Town, driving about 600 people to be employed in the bonsai industry and achieving an annual output value of 13 million yuan.
Zhang Zhuchun, director of the Cultural Tourism Office of Guansheng Town
Next, we will organize and mobilize Sichuan bonsai craftsmen to create the Guansheng Town Bonsai Association, realize the development of "newspaper group", expand the influence of Guansheng bonsai, and continuously expand the sales channels of Guansheng bonsai, so as to achieve the sustainable development of the industry and the continuous increase of the income of the masses.
In recent years, relying on the bonsai industry, Yanjiawan Bay in Guansheng Town has attracted a variety of business formats such as "Thirteen Months" Wine Workshop, Jiuxiang Nanyuan, Huayin Wanwanli, Guanshe Rural Art Space, Youjian Water Bay, and Mulberry Comprehensive Pastoral Parent-Child Space.
With the development model of Yanjiawan Bay as the core, it radiates the whole area of Guansheng Town and drives industrial development. By creating high-quality ecological resources and a good investment environment, it has attracted projects such as the Fox River Forest Camp, the Colorful Pastoral Water Muhuarun Comprehensive Pastoral Body, and the Shenjiachuan Camping Base, forming a closed loop of all-for-one tourism and the establishment of multiple spaces in Guansheng Town.
Reporter: Liu Xinyue Su Jian
Editor: Yu Xia, Wang Jingxia