Since the release of the "Made in China 2025" plan, "Made in China" is rewriting a new map of the world's industry with an unstoppable attitude. Today, 86% of this plan has been realized, and the achievements of China's manufacturing industry are impressing the world. With the rise of China's economy and the acceleration of globalization, more and more Chinese brands have begun to enter the world stage and have received the attention and recognition of overseas consumers. On May 10, the high-profile "2024 Chinese Brands Loved by Foreigners" was announced in Shanghai, and MG, a typical representative of Chinese auto brands "going overseas", was successfully selected as the "Chinese Brand Loved by Foreigners" in the automobile category this year.
The "2024 Chinese Brands Loved by Foreigners" solicitation activity is hosted by the Brand Work Office of Xinhua News Agency and China Economic Information Service, and co-sponsored by Xinhua News Information Center, Xinhua News Agency New Media Center, Xinhuanet, Reference News Newspaper, China Xinhua News Television Network (CNC), and China Advertising United Co., Ltd., aiming to promote the strategy of brand power, strengthen the global communication of Chinese brands, and further enhance the awareness and love of Chinese brands among foreign consumers.
In recent years, China's automobile exports have continued to grow rapidly, product competitiveness has been greatly improved, and overseas markets have become a new area pursued by many Chinese brands. In 2005, MG became "the first globally influential automobile brand led by Chinese", continuously injecting humanistic feelings into China's automobile industry and continuously enriching the ecological diversity of China's automobile industry. In 2012, MG was exported to Europe in batches, and after 12 years of "going to sea" journey, MG "overtook on the straight road" and strode into more than 90 countries and regions around the world, which can be said to lead the new trend of "going global" in China's automobile industry.
Relying on the solid strength of SAIC's global system, MG has completed the magnificent transformation from "product going overseas" relying on cost advantages to "technology going overseas" relying on technological advantages. MG has competed with international car giants in Europe, Australia and New Zealand and other high-level markets, and has achieved remarkable results. As of 2023, MG has been the "Single-Brand Export Champion in China" for five consecutive years, with cumulative overseas sales exceeding 2.2 million units, and two out of every three vehicles exported to Europe from China are MGs. In the markets of developed countries such as Europe, MG has achieved "both quantity and quality", and the world's first electric steel cannon MG4 EV has become the first Chinese tram to win the "British-French-German Model of the Year Grand Slam", with a cumulative overseas sales of more than 140,000 units, becoming the European compact pure electric sales champion. With the launch of new vehicles such as the MG3 HEV, MG Cyberster and MG7 this year, MG's overseas sales and market influence will surely help MG's overseas sales and market influence reach a new level.
Openness is the greatest opportunity. MG made a series of appearances on international high-end platforms, including the stunning appearance at the 2023 Goodwood Racing Festival and the 2024 Geneva Motor Show, as well as the century-old legendary journey of British twin brothers Ross and Hugo driving the MG Cyberster through 22 countries for 9 months and across the Eurasian continent, which not only demonstrated the positive attitude of Chinese auto brands to be inclusive and open, but also showed the world the business card of Chinese auto in the new era. Relying on the form of in-depth linkage at home and abroad, the MG brand has become an important bridge and window for "letting the world see China". By continuing the fine tradition of cross-border sports marketing and participating in top international competitions, the MG brand will continue to enhance its brand influence and market competitiveness. In addition, MG will take over from Porsche as the main sponsor of the Goodwood Festival of Speed in July this year, returning to the center of the world stage on the occasion of the brand's 100th anniversary. A series of overseas marketing measures have provided a useful reference for Chinese automobiles to continue to "go global" and deeply practice internationalization.
Standing at a new starting point of 100 years, MG will continue to deepen its global layout and insist on injecting humanistic feelings into China's automobile industry, not only to become the "leader" of Chinese automobiles to the world, but also to build a bridge connecting the world and China with automobiles as the carrier. We believe that MG, a century-old brand, will continue to write its own glorious chapter in the history of world automobile development.
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