As the core brand image and asset of the brand, the IP image logo plays an important role in the corporate vision.
There are also many excellent international brands in China that use IP image as their logo, and the increase trend in recent years is also more obvious, not only in the Internet industry, but also in new consumer goods and chain brands.
The classic IP image of many domestic brands is still fresh in people's memory, and the classic is continued, so that the brand equity of the enterprise can be retained and inherited.
PAK JOO BRAND POOZHUO EDITOR
Super IP design, mascot design, visual strategy, IP image logo
Want Want Milk's classic IP image logo creation
Want Want's logo is a smiling and sunny big-eyed boy image, with a simple and cute design, which is easy to identify and remember for the brand's vision. This classic IP image conveys the brand's youthful, energetic and joyful image, as well as the friendly and emotional connection between the brand and customers.
The brand name is also excellent, and companies also need to seriously consider the brand name, and the brand name of Want Want is with resources and emotional associations, and there is a cognitive consensus.
The word "Wang" symbolizes the prosperity of business, the prosperity of people, etc., and represents the good wishes and yearning of many people. Just like Want Want's advertising slogan, the appeal of everything is spread, and it also caters to the psychology of the general public. The brand name of "Wangwang" repeats the word "Wang", the pronunciation is catchy and the emotion strengthens the memory, and it is a lot of brand names.
It can maintain a high degree of visual unity and recognition in the entire brand image and product series, so that the IP image symbol of this value always accompanies the brand and customers, so that the brand equity can be retained to the greatest extent.
Wahaha Group's classic IP style logo
The Wahaha logo is a cute child wearing a hat, with a cute and lively visual sense, which is actually similar to Want Want giving people a visual sense, and the brand name is also on it, and these creative designs are accurate to impress customers.
Perpetual bicycles
Lao Gan Ma's classic IP style logo
Using the founder as a logo is also one of the more common design methods, such as the logo of KFC and Mr. Li
Wang Zhihe logo
Master Kong's classic character IP logo logo
Bee Flower classic IP logo
The classic logo of the national brand White Rabbit
Centennial National Tide - Tsingtao Beer Logo Creativity
NetEase Koala simple IP image
Visual VI systematic design
A few years ago, NetEase Koala redesigned its brand logo and visual system, and the upgraded image of L Kara has become more simple and modern, but the expression will be weaker.
On the whole, it is more in line with the aesthetic needs of the current mainstream consumers, and the design and application of NetEase Koala's IP logo logo and the entire visual system are really worthy of the research of domestic enterprises.
We designed an exclusive brand visual symbol for the brand, with a typical modern and international design style, which better connects the application design and maintains the visual unity and recognition.
Designed the exclusive brand visual icon ICON
Haier Group's classic IP image "Haier Brothers"
In fact, the current Haier Group is fully internationalized in the market, and the logo design also uses Haier's Chinese character pinyin as the logo, but the previous IP image of Haier Brothers is a huge brand asset of the company, and the image of two cute children is worth digging into.
Tmall IP image logo creativity
Netizen "IP image creativity and design ceiling."
The logo of the whole Tmall is extremely simple and recognizable, but it is really brilliant to design its own super visual symbol, which is the cat's head silhouette symbol in the communication of the continuous repetition, change, movement has become the most valuable and dynamic asset of the brand.
The visual symbol of this cat's head cooperates with different brands, which makes this symbol deeply rooted in the hearts of the people.
Tencent Penguin IP visual symbol
Cute and interesting penguins have long been deeply rooted in people's hearts, and even the silhouette of a penguin can be instantly recognized
Three squirrels classic IP style logo
Suning IP image logo creative design
Super cute lion logo