Recently, an Internet celebrity store called "Girl Kayla" quickly attracted the attention of consumers in major media, and the Taobao hardware crown store with 5.49 million fans disappeared without a trace overnight. It is rumored that the store's wave of operations directly swept away more than 40 million yuan of payment, which shocked the majority of netizens.
Anyone who has opened a Taobao store knows that the rating of the store is divided by the credit score, which in turn is based on the store's good reviews. A good review is one point, a crown corresponds to a score of 2001-50,000 points, more than 500,000 to reach 5 crowns, at least 10 million praises to achieve this. Stores that can achieve this level can be said to be at the level of big guys on Taobao.
It is understood that "Girl Kayla", as an influential women's clothing store on the Taobao platform, their marketing strategy is also very shocking, first losing money to sell clothes, such as their clothes in the wholesale market into 40, he sold 39 at a low price, and also gave away freight insurance. Do you think this operation will not attract customers? Not to mention that the clothes of the same quality are cheaper than other places, they are also free to try, so that you can worry free after sale. This wave of operations has also won the favor of a large number of consumers.
According to a supplier, the store has about 300 suppliers in the Shahe clothing wholesale market who have cooperated with them. Purchasing at a very low price, through the way of taking the goods first and paying later, some are settled in January, and some are settled in a quarter. Take the wholesaler's money to increase the volume, and after having a certain sales volume and reputation, you can attract more wholesalers to supply them. More customers buy, and more money is available.
Just the day before they ran away, they were still conducting live promotions, preparing to cut a handful of "leeks". As a result, the next day, all the company's senior management disappeared, and the store was closed overnight, taking away about 35 million payments.
After this happened, many suppliers were taken by surprise. A supplier who has been cooperating with "Girl Kayla" for three or four years and was owed more than 100,000 yuan this time told reporters that the runaway incident happened suddenly, and he did not know the reason.
Another supplier who has cooperated with "Girl Kayla" for three years said that suppliers like himself do not contact Taobao e-commerce and are only responsible for supplying these stores. Before the incident, the settlement speed of "Girl Kayla" was already very slow, and it was usually settled in January, but the store only settled in 3-4 months, and has already owed tens of thousands of yuan in payment.
So far, a number of suppliers of "Girl Kayla" have formed a rights protection group, ready to use the weapon of the law to protect their property interests.
Many netizens watched it and said: "The state should severely punish these people who run away and don't pay back the money, how many people and how many families have been trapped"!
Some netizens said that when the stall buys goods, it will default on the payment to the stall boss, and the stall boss will owe the money to the cloth shop boss, and then the cloth shop boss will not be able to collect the payment, thus owing the wages of the employees. At the same time, the stall boss will also owe the wages of his employees, and even cause the owner of the garment factory to owe the wages of his employees.
It is worth noting that the runaway incident of "Teenage Kayla" is not an isolated case. In recent years, with the rapid development of the e-commerce industry, affected by market conditions, business is becoming more and more difficult, and many stall owners will still choose to sell goods on credit.
However, some unscrupulous merchants take advantage of loopholes in platform rules to obtain benefits through exaggerated publicity, low-price competition and other means, and then suddenly disappear, bringing huge losses to consumers and suppliers.
It should be a market cooperative relationship established on the basis of integrity, but because of the illegal means of some people, people feel more and more trust crisis!
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