In today's automobile market, consumers have higher and higher requirements for car brands, not only for the performance of cars, but also for the reputation and image of car brands. Therefore, for major automobile brands, it is particularly important to stand out in the fierce market competition and establish a good brand image.
In order to establish a good brand image, it is far from enough to rely solely on advertising, car brands also need to set an example in all aspects, and use practical actions to influence consumers, such as product quality, after-sales service and other aspects to make outstanding performance, but also have a certain sense of social responsibility, actively participate in public welfare and charity activities, and contribute to social development, so as to truly gain the recognition and love of consumers.
However, in such an environment, recently because of an incident, Jietu Automobile has been criticized by everyone, believing that it is suspected of conducting large-scale vulgar live broadcasts, which will undoubtedly have a certain negative impact on the brand image of Jietu Automobile, and will also make consumers doubt its brand.
Event review: Jietu Auto is suspected of large-scale vulgar live broadcast
Recently, a live video about Jietu cars went viral on the Internet, in which a female anchor wearing a miniskirt was making a live introduction to the Jietu Traveler model, but during the whole live broadcast, the female anchor not only "outrageous" in action, but also said some "ambiguous" wording intentionally or unintentionally in language.
First of all, it can be clearly seen in the picture of the video that when the female anchor was introducing the traveler, she suddenly bent down to grab the handrail in the car, and at this moment, the miniskirt worn by the female anchor was "accidentally walked away", and the entire picture of walking was clearly recorded by the live broadcast camera, and such a scene not only appeared once, but also appeared twice, and the entire live broadcast team did not do anything to deal with it and remind it, it looks like it was done on purpose, I want to attract more attention by walking in the light.
In terms of language, the female anchor also deliberately teased, calling the handrails in the car "screaming armrests", and openly said that this was for the "sister" in the second row to exercise, and she also kept emphasizing "You control me for 7 seconds" during the live broadcast, and I don't know how many people were thundered by such actions and wording, which also caused heated discussions and questions from everyone.
In addition, in the whole process of the live broadcast, although many netizens reported while watching, hoping to let the live broadcast platform deal with it as soon as possible, but there was no apology and reflection in the 4S store involved, but after the live broadcast ended, it also responded to the matter by modifying the configuration of the vehicle.
And publicly released the incident on the official social platform, and conducted the so-called "discussion" activity with netizens, which is undoubtedly giving everyone a wrong guidance, making them feel that such a live broadcast behavior can be recognized and disseminated, and the interaction after the incident is even more shocking, whether the incident is "unintentional" or "intentional" by the 4S store involved, it is self-evident, and everything it has done has undoubtedly sounded the alarm for consumers and the public.
What exactly is the problem behind the incident?
There is no doubt that whether it is in the whole process of live broadcasting, or in the aftermath of the treatment, everything that the 4S store involved has done is extremely inappropriate, and its so-called "unintentional" interaction is actually "overturning" the wrong behavior it has done, and wants to divert everyone's attention through the public's "discussion" and "recognition", which is undoubtedly giving the public a wrong guidance, and it is also deceiving the public.
And a series of actions and wording in the process of live broadcasting, in fact, has been suspected of large-scale vulgar marketing, such live broadcast behavior is undoubtedly contrary to the relevant regulations of the state, but also contrary to social morality, everything it does does not represent Jietu Auto, but also brought a certain negative impact to Jietu Auto, if it is really out of personal "love" and "creativity" for live broadcasting, then it needs to bear the responsibility for its own behavior, such behavior should not be recognized and disseminated by everyone.
As the platform where it is located, Jietu Auto also needs to reflect on this, strengthen the management and supervision of each store, and not let similar things happen again, only in this way can we better protect the legitimate rights and interests of consumers and better transmit positive energy to the public.
Through the above introduction, I believe that everyone has a certain understanding of the whole incident, and also has their own views on some of the issues, I believe that everyone, like us, has a very condemnatory and disapproving attitude towards such an incident, believing that the live broadcast behavior involved is indeed contrary to social morality, and should not be recognized and disseminated by everyone.
It is hoped that in similar incidents in the future, the enterprises and individuals involved will be able to pay attention to it, have the courage to bear all the consequences of their own actions, and also hope that the majority of consumers and the public can have a pair of discerning eyes, not be blinded by some wrong behaviors, and treat various things rationally, so that the voice of positive energy can be transmitted and paid attention to by more people.