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Back in 1988, when Yu Wenhong was only 17 years old, his family was poor, like many children in rural Liaoning, in order to supplement his family, he had no choice but to leave the school and step into society.
She used to love the art of painting, but the difficulties of life made her have to put this love on hold for the first time when she came to the bright city, and she deeply experienced the torment of confusion and embarrassment.
But fortunately, thanks to the recommendation of relatives and friends, Yu Wenhong was able to have the opportunity to work in a beauty salon. Although her starting point is low, her pursuit of beauty and passion for her career have never faded.
While the other apprentices are still in the introductory stage, focusing on the basics of eyebrow tattooing, Yu Wenhong is ready to start her own business and achieve her dream of financial freedom.
With her outstanding talent and extraordinary learning ability, Yu Wenhong quickly rose to prominence and became the boss's right-hand man, winning wide recognition and praise in the beauty industry in Liaoning.
Although she is just an ordinary assistant, she has a big picture of the future.
Finally, in 1993, after years of pleading and unremitting efforts, Yu Wenhong successfully persuaded her mother to take the only commercial house in the family as the cornerstone of her business. Since then, this rural girl from a poor background has embarked on her own entrepreneurial journey.
After obtaining her mother's approval, Yu Wenhong immediately set about the meticulous renovation and renovation of the dilapidated commercial house, and soon after, a unique beauty salon came into being.
In order to expand her business field, she did not hesitate to send her younger brother Yu Wenzhong to a hairdressing school for professional training.
Finally, the first beauty salon founded by Yu Wenhong with great fanfare has opened! She used to be just an obscure, hard-working grassroots staff, but now she has been promoted to the boss lady admired by others, with the ideal of Top Gun and endless fighting spirit, waving the brush in her hand, composing a new colorful movement of life.
However, the road to entrepreneurship is not easy, and the fire of dreams that was just ignited was ruthlessly hit by reality. Due to the lack of rich management experience and strong financial support, this brand new store had to close its doors in just three years.
Not only did it fail to recover the huge renovation costs invested in the early stage, but it also bore a heavy debt burden of hundreds of thousands of yuan.
Looking back on the painful lesson of failure, Yu Wenhong began to analyze the problem in depth. She found that at that time, the eyebrow tattoo items in the market generally cost only a few dozen yuan, while the fees of her own store were ridiculously high. In addition, the renovated environment is old and simple, and the service quality is seriously out of touch with the price, which is naturally difficult to attract customers.
Yu Wenhong is deeply aware that if you want to succeed in the beauty industry, traditional projects alone cannot meet the needs of high-end customers. She had to launch a series of high-impact, expensive products and services to win over the wealthy.
In order to achieve this goal, she resolutely decided to go overseas for in-depth investigation and study, and finally successfully introduced a "lazy bone" weight loss therapy that was popular all over the world at that time.
"Lazy bones" weight loss therapy, just hearing the name makes people curious. The core idea is "lazy", no need to pay hard exercise or strict dietary control, just apply special essential oils all over the body, and then lie in a special "infrared hot cabin" and wait for the fat to burn.
As soon as this therapy came out, it immediately aroused widespread attention from all walks of life. According to the feedback of consumers who have experienced this therapy, consumers who have undergone the "lazy bones" course can easily lose 3 pounds in a short period of time, and the effect is remarkable, which is a miracle.
Yu Wenhong keenly seized this weight loss craze and regarded "lazy bones" as an important opportunity for her to make a comeback. As expected, this novel, unique, easy and convenient weight loss treatment was introduced, and immediately attracted a large number of local rich women in Liaoning, who firmly believed in the truth that "cheap is not good, expensive is effective", and they have generously donated money to experience this fashion-forward way of weight loss.
Yu Wenhong has earned a lot of wealth with this project, and its income can be described as quite large, and more importantly, her "lazy bones" concept has aroused the enthusiasm of consumers, so that she has successfully opened many "poppy" chain agencies, and her business scope has covered many major cities in Liaoning Province.
Since then, Yu Wenhong has made a name for herself in the field of medical aesthetics and successfully shaped her brand image and influence.
Subsequently, Yu Wenhong successively launched many poetic and innovative fashion projects, such as "porcelain dolls", "girl needles" and "nude makeup fairies". The names of these projects sound beautiful, but the corresponding prices are eye-popping.
In the case of the "Porcelain Doll" program, which claims to be able to provide customers with "fair and delicate skin like a porcelain doll", the most basic cosmetic acupuncture alone costs up to 17,000 yuan, and the cost will rise even further if it is performed by a professional.
However, among the services provided by Yu Wenhong, the most famous and expensive is undoubtedly her unique "artistic face carving" service. She confidently states that this unique technique does not require surgery, and only requires fine adjustments to the contours of the face to transform the client from an ordinary look to the pinnacle of a fairy-like appearance.
It only takes Yu Wenhong to personally carry out a 15-minute "sculpture" for the customer, and the cost is as high as a staggering 5 million yuan.
In a CCTV program, the host specially invited a lady as a volunteer, and Yu Wenhong tailored a set of "artistic face carving" plans for her, with a total cost of more than 1 million yuan, which is obviously far beyond the financial capacity of volunteers.
In the CCTV program that exposed Yu Wenhong, despite spending a huge amount of 180,000 yuan, the volunteers did not get the expected "nose beautification" effect, but instead appeared red, swollen and hard lumps on the nose, and they never fully recovered.
After asking Yu Wenhong for help, the volunteer had to go to a regular plastic surgery hospital in Beijing to receive professional treatment to save his nose.
Since then, CCTV reporters have launched an in-depth investigation into Yu Wenhong's "artistic face carving", and finally revealed the true face of this so-called "national hand": it turns out that in the past ten years, Yu Wenhong has never obtained any doctor's qualification certificate, let alone formal medical experience training experience.
She only knows a little about the medical beauty industry, and she dares to ask for a sky-high price and perform "face carving" surgery on customers, which is simply a blatant challenge to laws and regulations! After being sharply exposed and criticized by CCTV, we thought that Yu Wenhong's "Poppy Beauty" medical beauty chain was about to suffer a catastrophic blow, and may even go bankrupt.
However, what is surprising is that this actually quibbled with a clever tongue: "This is just malicious slander and smearing by peers!" With this trick alone, she easily turned the tables against the wind, successfully reversed the unfavorable situation of public opinion, and continued to attract those die-hard fans who were crazy about beauty, and the business of "Poppy" stores everywhere is still booming.
The secret of Yu Wenhong's success is not complicated: she frequently holds so-called "high-end celebrity parties" in high-end venues, but in fact it is a commercial feast that requires tens of millions of tickets.
She declared that the attendees were "the real wealthy class" and set a "minimum threshold" of at least 500,000 yuan a year to spend on "poppies".
In addition, in order to enhance her popularity in the hearts of consumers and her "international style", Yu Wenhong frequently posted intimate photos with US President Trump, the Queen of England and other international celebrities on major social platforms, creating her "superstar" image in the medical beauty industry.
In this way, Yu Wenhong not only skillfully resolved the public opinion crisis caused by CCTV's exposure, but regarded it as "the best advertising campaign worth 88 million", taking the opportunity to attract more followers, continue to grab huge profits, and harvest the wealth of rich women.
Just as Yu Wenhong's business empire was expanding, an unexpected internal scandal occurred in 2016, casting a haze on her career. A doctor who used to work in "Poppy", driven by his conscience, reported the truth about the company's violations of laws and regulations to the relevant departments in real name.
In the face of this internal crisis, Yu Wenhong chose an extremely disappointing way to deal with it: she teamed up with other cronies and high-level executives within the company to ruthlessly expel her younger brother Yu Wenzhong, who had fully supported her own business, from the company, and even her biological mother, who never left her in the most difficult moments.
This major decision is undoubtedly a serious blow to Wen Hong's personal character! It is shocking that this woman, who once held a lot of power in the company, would not hesitate to sell her relatives to maintain her position of power.
The incident immediately sparked widespread controversy in public opinion, and the public accused Yu Wenhong of being "ruthless" and "extremely egoistic".
However, in the face of strong doubts from the outside world, Yu Wenhong showed no concern. She is still obsessively pursuing money and power, and between career and family affection, she does not hesitate to choose the former.
What's even more creepy is that over time, Yu Wenhong's attitude towards her younger brother has undergone an amazing change.
Although Yu Wenzhong was eventually released after months in detention due to lack of evidence, the relationship between the two brothers has completely broken down and can never return to the intimacy it once was.
After an in-depth investigation, it was found that Yu Wenhongqi's medical aesthetic company in Hangzhou had successfully escaped as much as 170 million yuan in taxes by means of fictitious financial statements and forged relevant vouchers.
In the end, the court sentenced Yu Wenhong to pay a huge fine of up to 88 million yuan.