On May 5 this year, the May Day movie "There is No Thing That Can't Be Solved by a Hot Pot", which has only been released for 5 days, announced its withdrawal, and a few days later, on May 11, it was quickly launched on Youku, and this movie is estimated to be the fastest record for the cinema movie to be launched on the network.
Although Maoyan once predicted that if he didn't withdraw the gear, the box office should be able to reach more than 70 million. The filmmaker should have weighed the pros and cons and calculated, and slowly earning the box office in the unpopular period itself is also a costly thing. Instead of this, it is better to go online as soon as possible, which may be more conducive to selling on the network at a relatively better price.
Looking at Zhang Zifeng's "Journey Through the Moon", which has always been larger than "Hot Pot", the box office of more than 40 million in 15 days after its release, compared to the most efficient hot pot concentrated in 5 days, it has created a greater revenue, which is much more cost-effective.
I just went to Youku to take a look, "There is no hot pot that can't be solved" is for members who have purchased VIP to watch, whether it is on the "popularity list", "comedy list" or "suspense list", it is ranked first in real time, even surpassing those Spring Festival movies. It seems that it is currently broadcasting well on the online platform, and the popularity is also quite good.
It seems that the "Hot Pot" movie has taken the route of low-cost short-term quick profits, but it is on the right track. Indoor shooting for 20 days + 5 days of release, more than 50 million box office + quickly sold the network copyright and went online
First of all, the movies were filmed in 20 days in indoor scenes, with no martial arts or special effects, and they took the low-cost route of indoor suspense.
The theater was released in the most efficient 5 days of the holiday, directly got more than 50 million box office, quickly sold the copyright on the online platform, and a network copyright fee was credited.
took advantage of the controversy to go online on the Internet, and quickly dominated the lists. There is also a copyright recorded in the later stage of the film when it is released on TV.
This wave of short, flat and fast profit routes was really handled by the hot pot slicers.
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