A huge picture scroll unfolded today in the central square of Shanghai's Yu Garden, where nearly 100 groups of families painted a picture scroll of "star life" and lit up the "Star of Fosun". At the same time, in 20 business districts and communities such as Shangheyin Lane, Tianjin Fuyueli, and Chongqing Fuyuehui, a total of 1,000 groups of families put pen to paper simultaneously to draw a picture of a happy city and convey a "star-style" beautiful life.
With the theme of "Star Life", this year's Fosun Family Day will provide high-quality products and services to each family through rights and benefits from May 11 to 20, encouraging users to care for their families, explore and enjoy the infinite beauty of "Star Life" with their families.
Xu Xiaoliang, Co-CEO of Fosun International, said, "This year is the sixth year of the 515 Family Day, and in the past six years, Fosun has used good products and services to create a happy life experience for millions of families online and offline. This is not only the operational result of Fosun's focus on the family consumption industry and intensive cultivation, but also the goal and direction of continuous struggle in the future. ”
May 15 is the International Day of Families, and "Thousands of Families Paint a Star-like Life" is an important theme event of this year's 515 Fosun Family Day, which made its debut in Shanghai Yu Garden. Nearly 100 groups of families at the scene put pen to paper on the huge picture scroll, painting a beautiful picture of family life with colorful colors, and a series of activities with the theme of "home" brought the "star life" experience to tens of millions of families.
BFC Bund Fengjing will open the Bund trend season, focusing on the three themes of parent-child "star" family scenes, immersive parent-child experience, and healing emotional value. 》Immersive picture book interactive experience exhibition, parent-child terrace yoga, BFC FITNESS Pilates experience class, Bund tide life festival and other rich activities; Taicang Alps International Resort, playing a trio of happiness, "Alpine Light Pig Festival" opened the second season, encouraging everyone to incarnate a "conspicuous bag" on the snow field and release themselves in the ice and snow; On the day of 520, Baihe Jiayuan launched a brave confession day activity in Shanghai Yu Garden, Chongqing Fuyue Hui, and Shenzhen IPIC Film Center...... A variety of activities bring wonderful and infinite "star life" to thousands of families.
In order to actively respond to the theme of this year's shopping festival, more than 600 wonderful activities have been held in more than 10 business districts of Fosun's cities, such as Shanghai Vitality City, Fuyue Hui, Rudong Shangheyin Lane, Shenyang Shengjing Dragon City, etc., during the "May Day" holiday.
During the 515 Fosun Family Day, the newer and more trendy "Star Life" gameplay will further unleash the vitality of consumption. In Yu Garden, the main venue of the event, an "interesting garden" allows young families to collectively travel back to their childhood. Old-fashioned game toys, traditional nursery rhymes, childhood snacks, and hidden childhood joys converge in Yu Garden, hidden in the bustling commissary at the entrance of the alley, in the game hall where children have been reluctant to leave for a long time, and in the living room where the family sits around watching TV...... Here, the whole family can explore childhood memories together and increase communication and interaction between family members.
Shanghai Forte Vitality City launched a series of activities to promote the growth of offline consumption through the creation of multiple consumption scenarios. Focusing on the three themes of parent-child "star-style" family scenes, neighborhood "star-style" gathering and interaction, and partner "star-style" true confession, the event brought rich activities such as parent-child painting, children's charity flea market, neighborhood interesting KTV competition, and more and more "joy" love sweet photos, bringing "star-style" colorful experiences to tens of millions of families; Shede will hold 100 "old wine private banquets" tasting activities across the country, experience the beauty of old wine in a modern and fashionable scene, and carry out the theme activity of "all kinds of willingness, only love does not pay", and send good wishes to the newlyweds who have received 520 and 521 certificates. The splendid activities not only build a bridge between consumers and brands, but also create new consumption hotspots.
In addition to the trendy activities, Fosun's brands issued 10,000 online and offline coupons around the seven major consumption scenarios of "eating, drinking, having fun, and being healthy" for families.
On the day of the 515 Fosun Family Day, Fosun joined hands with Alipay to broadcast a special live broadcast, including Sanya Atlantis parent-child package, Taicang Alpine snow ticket, Laomiao pure gold pendant and other Fosun's ecological quality goods, and large special subsidies to give back to consumers. On the same day, Fosun also cooperated with Oriental Shopping to conduct a special live broadcast on the video account platform, with a variety of pleasantries such as Lijiang ClubMed in-depth tour, Laomiao gold bars, pure gold jewelry, Tong Han Chuntang American ginseng, and so on.
In addition, from May 11th to May 20th, you can enjoy double growth value and 1,000 points if you book successfully through the re-tour club. From May 15th to May 19th, we will cooperate with Alipay to create a "Super Brand Day" to limit large special subsidies for travel products; Nearly 100 high-quality goods are selected, covering gold jewelry, cultural tourism, wine and other categories, and open an infinitely beautiful "star life" with tricks. On May 16th, Fosun Tourism and Culture will draw Hermes designers for a limited time; The new content IP "Star Travel Plan" jointly visited the store with well-known bloggers of Xiaohongshu to win a free trial stay experience in Nanjing Xianlin and Taicang Club Med.
In terms of membership benefits, the "Fan Privileges" cover product discounts, membership benefits and special rights and interests for high-end customers; 10,000 consumption coupons for new and old members of Yuyuan Garden Cultural and Commercial Merchants; With the theme of "Good Luck Accompaniment, I Want My Star Life", Laomiao Gold has carried out more than 10 high-end salon activities, and invited high-end customers to participate in rich experience projects such as jewelry appreciation; Fuyue Life launched a 5.15 yuan group worth 515 yuan "family gift package"; Nanxiang Steamed Bun Shop, Songyue Building, Shanghai Old Hotel, and Green Wave Corridor 515 Member Day launched preferential family packages, directional coupon discounts, points doubling and other activities, so that tens of millions of families can participate in this beautiful consumption feast.