On the afternoon of May 13th, the "Rejuvenation of a New Attitude, Huazi Anti-Aging Science and Technology Sharing and Brand Conference" was held in Beijing Hotel. The event was hosted by Beijing Yiqing Daily Chemical Co., Ltd. Guo Xingxing, Secretary of the Party Committee and Chairman of Beijing Yiqing Holding Company, Han Song, Deputy General Manager of Beijing Yiqing Holding Company, Yan Jiangying, Chairman of China Fragrance, Flavor and Cosmetics Industry Association, Pan Feng, Member of the Party Group and Deputy Director of Beijing Municipal Bureau of Economy and Information Technology, Zhou Fatian, Assistant General Manager of Beijing Yiqing Holding Company and Secretary of the Party Committee of Beijing Yiqing Industry Group, Yang Jianjun, Deputy Secretary of the Party Committee and General Manager of Beijing Yiqing Industry Group, Zhang Jianquan, Deputy Secretary of the Party Committee of Yiqing Industry Group and Executive Director of Yiqing Daily Chemical, Liu Wei, Director of the Department of Dermatology of the Air Force General Hospital, More than 100 leaders, industry experts, media representatives, and business representatives attended the event, including Professor He Congfen of the Department of Cosmetics of Beijing Technology and Business University. Guo Xingxing, Secretary of the Party Committee and Chairman of Beijing Yiqing Holding Company, Pan Feng, Member of the Party Leadership Group and Deputy Director of Beijing Municipal Bureau of Economy and Information Technology, and Yan Jiangying, Chairman of China Fragrance, Flavor and Cosmetics Industry Association, delivered speeches.
In this event, many industry experts and scholars deeply discussed the new views and achievements of fragile muscle anti-aging and nursing research, and provided a scientific solution for solving the problem of fragile muscle stress aging in oriental women. In a warm atmosphere, Huazi's new "Ginseng Rejuvenation" series was officially unveiled, marking the birth of another milestone product in the field of skin care. With its unique skincare concept and technological innovation, the new series has won high praise from the leaders and guests present.
The convening of Huazi anti-aging science and technology sharing and brand conference is the new start of Huazi as a "beautiful legend of Beijing", and it is also a strong demonstration of the revival of domestic products. Adhering to the original intention of "achieving the most beautiful beauty of the Chinese people", Huazi will continue to improve its product strength and brand influence, protect the beauty of the Orient with the power of science and technology, and bring more personalized, efficient and safe skin care products to the Chinese people. At the same time, we will give full play to the positive role of time-honored brands in building their own brands, comprehensively promoting consumption, and strengthening cultural self-confidence, so as to promote the sustainable development of brands and enhance the global competitiveness of Chinese brands.
Scientific sharing, Huazi and experts draw an anti-aging blueprint
The conference brought together Liu Wei, director of the Department of Dermatology of the Air Force General Hospital, as well as experts in the field of dermatology such as He Congfen, Mei Hexiang, Li Xuhui, and a number of scholars and industry elites, who jointly discussed the new theories and technologies of fragile skin anti-aging, and built a multi-dimensional and in-depth communication platform. The roundtable discussion not only launched the "Restorative Anti-Aging Guide", but also provided consumers with an authoritative and practical anti-aging knowledge system with an in-depth analysis of the characteristics of fragile skin and strategies to cope with stress-based aging. This anti-aging guide is the crystallization of the wisdom of Huazi and industry experts, and represents a deep understanding and scientific answer to the anti-aging problems of oriental women's skin.
"Ginseng Revitalization" series, the shining moment of the light of domestic products
According to authoritative data, 36.1% of mainland women have sensitive skin problems, and sensitive skin is more likely to accelerate skin aging. Insight into the in-depth needs of anti-aging users with fragile skin, Huazi has conducted in-depth research and put forward the concept of "repairing anti-aging", and brought an exclusive anti-aging solution for fragile skin - Huazi "Ginseng Rejuvenation" series.
The new product line covers a full range of product lines, from cleansing mousse to eye cream, and introduces the innovative anti-aging ingredient "Ginseside", which is derived from the precious ginseng of Changbai Mountain. The product integrates cutting-edge technology and herbal extracts, which perfectly interprets the brand concept of "precise and efficient, natural and gentle". Each product is designed to restore the skin's natural barrier and boost collagen for a rejuvenating look from within.
This series not only marks the innovative breakthrough of Huazi in anti-aging products, but also the perfect presentation of the oriental gentle skin care philosophy, and is a new milestone for domestic beauty products to move towards the combination of high-end technology and natural aesthetics.
Revive the glory of the national brand, and Huazi 2024 will start a new journey
Since its establishment in 1983, Huazi has won wide recognition in the market for its excellent product quality and brand reputation. From the high-quality products of Beijing to the high-quality products of the national light industry, to the designated products of the Beijing Asian Games, and the popular products with sales of more than 10 million in the 90s, the brand footprint of Huazi has witnessed every leap in the cause of health and beauty.
With the successful holding of the Huazi 2024 new product launch conference, a national brand that has undergone transformation and rebirth has been shining in the world. Standing at the new starting point of the 40th anniversary, Huazi will continue to deepen the skin research of Chinese people with stronger scientific research strength and brand influence, and strive to bring consumers a more personalized and efficient skin care experience. At the same time, we will not forget our original intention, keep our mission in mind, develop more innovative products that meet market demand and are rich in traditional cultural elements, promote the self-improvement of domestic products, and strengthen cultural self-confidence. Broaden the brand's international vision, deepen international cooperation, lay the cornerstone for Huazi's sustainable development, and open a brilliant future for national brands to shine in the world.