In this era of magical realism, all kinds of magical phenomena emerge one after another. There is one thing that you may not believe when you say it, that is, some small companies in the mainland actually dream of being pulled into the sanctions list by a certain country! You heard it right, it's the legendary sanctions list, once selected, it can immediately make the company's popularity soar, as if it got a shining medal. What's going on here?
As the saying goes, whether the product is good or not, the White House knows best! The company is not a cow, the United States knows best! Recently, the owner of a small company asked for help on the Internet, hoping that someone would help him to see if he could get his company on the US sanctions list. He also said that once the company is on the sanctions list known as "carefully selected by the United States", it means that the company has the endorsement of the world's most well-known institutions.
Why, you may ask? In fact, the reason is very simple, as long as it is on the US sanctions list, the company's reputation will definitely be famous, and the whole world will know about it! The fact that a company is listed as a "carefully selected" object by the United States is both a symbol of strength and a thing to show off. When I talk about business in the future, I will directly mention: "We have been sanctioned by the United States!" "It's going to kill the whole audience in no time! Partners become fan groups in seconds.
As a result, some small companies have begun to pull out all the stops to try to attract the attention of the United States. They may add some mysterious features to the product, or deliberately play up the tension in the promotion, in short, to find ways to make themselves look more "threatening". The bosses of these companies have all become marketing masters, and in order to make their companies on the list, they are simply fighting!
Another company owner offered a reward on the Internet, hoping to find a way to the "American Strict Selection" and let his company be on the "honor list". He even said on social media: "Our product quality and company reputation are well-known, and we only need a sanctions list to soar!" ”
The size of this boss's brain is breathtaking. But seriously, it's not his fault. In this era of "black and red is also red", even if it is sanctioned, it can become the center of the conversation and attract global attention. Once the name is put on that list, it can immediately achieve a gorgeous transformation from obscurity to world recognition.
Interestingly, these companies don't really want to be sanctioned, they just want to use the US sanctions list to hype. After all, being sanctioned is not a pleasant taste, it will affect the normal operation of the company, and it may even lead to the bankruptcy of the company. But the bosses of these companies are still willing to gamble, after all, once they succeed in making the list, it will be an overnight success, and they will have a place in the global market in the future.
In the face of such a phenomenon, we have to sigh that the times have changed, and the way of hype has also changed. In the past, if a company wanted to become famous, it had to spend money to hire celebrity endorsements, but now, it only needs to be sanctioned by the United States, and its popularity instantly kills all advertisements. Perhaps, this is the so-called "not afraid of being hacked, just afraid that no one cares"!
However, we also want to remind these small companies that there is nothing wrong with pursuing popularity, but let's not forget that the company is all about the quality of its products and services. Once in trouble, those hyped popularity will only become a burden for the company. To borrow that sentence, whether the product is good or not, the market knows best! The company is not a cow, the customer knows best! Instead of going to great lengths to get on the sanctions list, it is better to improve your own strength in a down-to-earth manner and let customers spread the word-of-mouth, which is the real way to success.