The founder of Zhong Xuegao responded to "selling sweet potatoes to repay debts": he will always admit his debts, and he may repay his debts live

National Business Daily

2024-05-15 14:52Published on the official account of Sichuan Daily Economic News

Editor: Zhang Jinhe

Recently, Lin Sheng, the founder of Zhongxuegao, said that selling sweet potatoes would also pay off debts after being restricted, which attracted widespread attention.

According to Blue Whale News on May 15, when Lin Sheng was a guest in the live broadcast room of Wu Xiaobo's channel a few days ago, some netizens shouted "pay back" in the comment area of the live broadcast room. Lin Sheng responded that whether he sells ice cream or sweet potatoes, he will pay back the money of employees and suppliers little by little, and will always admit this account.

During the live broadcast, Lin Sheng also mentioned that the lawyer had suggested replacing Zhong Xuegao's legal person, but he refused. When asked about the specific way to repay debts, Lin Sheng said that the company may get involved in new businesses such as live broadcasting.

On April 21, according to Sina Finance CEO Deng Qingxu's Weibo content, Lin Sheng, the founder of Zhongxuegao, took a green train to Beijing overnight after being "restricted".

On the evening of the 21st, Lin Sheng posted on Weibo: "I didn't expect that a promise between my friends was on the hot search on Weibo. Although Zhong Xuegao is currently facing many difficulties, our determination to strive for change and take responsibility has not changed. Make every effort to make the country prosperous, shoulder the responsibility to employees, partners and society! ”

According to the China Enforcement Information Disclosure Network, on March 11, the Shanghai Jiading District People's Court issued a consumption restriction order, Zhongxuegao Food (Shanghai) Co., Ltd. (hereinafter referred to as Zhongxuegao) and its legal representative Lin Sheng were restricted from high consumption for "failing to perform the payment obligations determined by the effective legal documents within the period specified in the enforcement notice".

The two floors of Zhongxuegao's office have been changed to one floor, and nearly half of the employees in the headquarters lost last year

Located in Shanghai's Yangpu District, the Oriental Fisherman's Wharf International Center is a recognized prime location in Yangpu District - adjacent to the headquarters of Sunshine City, a former 100-billion-yuan real estate company, and only two kilometers away from the Huangpu River, which is also the location of Zhongxuegao's headquarters.

According to a report by National Business Daily in October 2023, since the relocation of No. 35 Yongjia Road, Zhong Xuegao has rented two floors of property on the 3rd and 23rd floors of this building for headquarters offices. Now, according to the reporter's understanding, Zhong Xuegao has surrendered the 23rd floor and merged all the staff to the 3rd floor.

Oriental Fisherman's Wharf International Center Image source: Photo by reporter Huang Hai

According to a number of people close to Zhongxuegao's internal affairs, since 2023, the proportion of layoffs at Zhongxuegao's headquarters may have been close to half. At the same time, the reporter found that on a number of recruitment software, there was no recruitment information released by Zhong Xuegao.

On the afternoon of October 20, 2023, Zhong Xuegao's insiders exclusively responded to the reporter of "Daily Economic News" that the main consideration is to reduce costs and increase efficiency. "If these people are not at the workplace, we will definitely hope to return, which is also a cost reduction. Follow-up (recruitment) I think it still depends on the general direction of the company......"

Talking about the current staffing of the company, the person said, "The number of department positions that should be there in the state of ensuring operation must be there, and I myself have been here for two or three years, and the 'old people' around me are still there, and everyone did not say that they left because of this situation...... In fact, the middle level of the president's office and the core of the company has not been moved, and everyone is still actively trying to find a way to ......"

In addition, the person said that the company's current product research and development is still at a normal pace. "Because our R&D personnel are highly qualified, their team has always been relatively stable...... In this part of the product, we must ensure that the product research and development personnel, Zhongxuegao's innovation ability is the core. ”

Regarding the dissolution of part of the company's public relations team, the above-mentioned person thinks that the relevant reports are a bit exaggerated, "My colleagues are also here, and there are not many people in the public relations department, and if you go to the individual two, it will really be a small change......

According to public information, on August 11 and August 22, 2023, Zhong Xuegao's WeChat public account and Weibo have both stopped updating until now. In this regard, Zhong Xuegao told reporters, "There is no time for this to be updated, and we are not updating it according to the daily or weekly update." ”

It was sold for 66 yuan a piece, and it was "Hermes in ice cream"

According to public information, Zhong Xuegao was established in 2018 and used the three surnames "Zhong", "Xue" and "Gao" in the hundred surnames to form a brand name, which means "Chinese ice cream".

Image source: Zhong Xuegao Weibo

At the beginning of its establishment, Zhongxuegao established to take the high-end route, pursuing less and refining, and its conventional ice cream products were basically priced between 13-18 yuan.

In 2018, Zhong Xuegao launched the "Ecuador Pink Diamond" ice cream, the price was 66 yuan / piece, limited sale, on the day of Double 11, the launch of 20,000 copies of "Ecuador Pink Diamond" ice cream was sold out within 15 hours of being put on the shelves. Zhong Xuegao also became an instant hit and became a representative of high-end ice cream, known as the "Hermes of the ice cream industry", and became an Internet celebrity ice cream that young people rushed to check in.

In 2021, Zhong Xuegao proposed to redefine ice cream with a dessert strategy, and launched four new products that year: "Zhimei Longli", "Xingyu Nian", "Heyou Cheese" and "Pear Blossom Fall", of which "Zhimei Longli" is priced at 88 yuan / box, "Xingyu Nian" is priced at 68 yuan / box, "He You Cheese" is priced at 88 yuan / box, and "Pear Blossom Fall" is priced at 78 yuan / box, and this series of products has been fried by the scalper market to 160-200 yuan a box due to limited sales.

The sales of Zhongxuegao products, which attract consumers' attention with high prices, national style, and limited sales, have risen rapidly. 16 months after the establishment of Zhongxuegao, the revenue exceeded 100 million yuan, in 2021, Zhongxuegao sold a total of 152 million ice cream, and in 2022, in just 5 months, Zhongxuegao's ice cream shipped out of the warehouse will be 220 million pieces.

However, because of the high price, Zhong Xuegao has repeatedly fallen into the whirlpool of negative public opinion such as "ice cream assassin" and "sky-high ice cream", and has almost become the target of public criticism.

The daily economic news is synthesized from Blue Whale News, China Executive Information Disclosure Network, National Business Daily (reporter: Huanghai), and public information

National Business Daily

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