The hansgrohe Group, the world's leading manufacturer of kitchens and baths, is showcasing its two brands, hansgrohe and AXOR, at the China International Kitchen and Bath Exhibition (KBC). This year, Hansgrohe presents new products in the overall kitchen and bathroom space under the theme of "Experience Never Before", bringing the Pure Elements S wall-mounted intelligent integrated toilet and the ShowerTablet Select 360 "Xiao Ou Shower" surface-mounted constant temperature shower series. Born for you! to achieve personalized luxury", the first appearance of the Citterio C bathroom series, AXOR ShowerSelect ID concealed thermostat taps.
Life is Waterful：汉斯格雅焕新整体厨卫空间
Entering the exhibition hall, the first is the green brand display area, "awakening the senses, rejuvenating and rejuvenating" - Hansgrohe has focused on bringing a pleasant water experience to the overall kitchen and bathroom space in recent years, and this year put forward the brand slogan "Life is Waterful" to upgrade the brand image with water experience as the core. The theme of the exhibition area is composed of a toilet area, a shower area, a washing area, a kitchen and two full bathroom suites.
One of the highlights of the toilet area is the beautiful orange circular display area, where different types of hansgrohe toilets are on display, the most eye-catching of which is the newly launched Element S wall-mounted intelligent toilet.
The new wall-hung intelligent all-in-one toilet and the Pulsify shower have a simple and smooth design language. Technically, it has iteratively upgraded the advantages of Hansgrohe's first two smart toilets. Continuing the breakthrough AquaTec water purification technology, it empowers water to open up a clean and ultra-sensory experience. At the same time, the high-frequency use of functional keys is integrated on the side of the fuselage keyboard, which can be controlled by your hand and operated at will.
This smart wall-hung toilet has been specially developed for the compact bathroom space in the city. With IQAX's iFrame Hidden Radiator System, the robot sweeper and mop can work with ease, freeing up toilet space and eliminating hygienic blind spots. Create a light and comfortable atmosphere to sweep away the hustle and boreness of city life. In addition, the MitaPura Original S one-piece toilet is also the first new product, providing a favorite choice for users who pursue cost-effectiveness. The simple and flat appearance adapts to different styles of bathroom space; The 360° siphon whirlpool flushes the water and cleans it with one flush to protect the tranquility of the night; The glaze material is white and delicate, antibacterial and easy to clean, and it is as good as new for a long time.
Mr. Hansgrohe Chairman (CEO) of the Hansgrohe Group Hans-Juergen Kalmbach said: "China is a dynamic and innovative market, with consumers increasingly looking for smart and well-designed products. In view of this, Hansgrohe has launched a series of smart toilets in China since 2020. The wall-mounted intelligent all-in-one toilet exhibited at KBC this year is the third smart toilet, which has not only attracted attention in the Chinese market, but also occupies a leading position in the global market. ”
The new surface-mounted thermostatic shower series ShowerTablet Select 360 in the shower area is presented in the dopamine element exhibition room, with large shelves, and has elements such as young people's face control, multi-functional integration, and simple operation, interpreting a bright and happy youthful statement. The eye-catching large-sized shower allows water droplets to wrap around the body; Touch the operation button to easily switch the water mode; The design details of the temperature-controlled safety lock and thermostatic valve core under the fashionable appearance ensure that you can feel at ease when using water at all times. Small, versatile, flexible and people-friendly, hansgrohe is committed to innovation and sincerity in the face of increasingly young shower needs.
Mr. Ren Quansheng, President of Hansgrohe Group China, also expressed his thoughts on the uniqueness of the Chinese market and the needs of the new generation of users: "Modern youth are no longer overly constrained by external evaluations, but are more focused on their independent and dynamic lives. This attitude to life coincides with Hansgrohe's design philosophy, and the new product Xiaoou Lin Control launched this year is a perfect interpretation of this concept.
In my opinion, whether it is the pursuit of excellence and luxury, the pursuit of high-quality design, or the pursuit of cost-effective, simple and practical people-friendly choice, Hansgrohe has always upheld the constant pursuit of quality, service and quality. The key is to accurately grasp and meet the unique needs of different consumers, so that they can deeply feel the relentless pursuit and unwavering commitment of the brand. ”
Coming to the kitchen area, Hansgrohe teamed up with kitchen water purifier BRITA to present the new SilicaTec® kitchen space. Yakeru M91 kitchen water purification faucet enjoys a unique integrated system: pull-out design to increase the flushing range; The Select button will produce clean water at the touch of a button. Breakthrough combination of clean water/tap into one, making the kitchen sink area more tidy and easy to maintain. Hansgrohe and Schhock, the inventor of the stone trough, developed the Lahti Lati SilicaTec ® crystal quartz sink, which is delicate to the touch, scratch-resistant, high-temperature resistant, and easy to clean; With different styles of M91 kitchen faucets, it is suitable for more cooking environments.
Many innovative new products enrich hansgrohe's integrated kitchen and bathroom solutions. In the two bathroom suites, the full range of products has covered the washing, toilet, shower all-round pleasant water experience, the combination of German Seiko, simple design and excellent quality to achieve the overall one-stop service, which is the brand's breakthrough and harvest in the design of the whole category in the past two years.
雅生：Make it yours! 实现个性化奢华
This year's AXOR exhibition area, whether it is a new product or a suite, clearly presents a luxury and customized personalized bathroom.
The "Utopian Dream" suite, designed by Valencian designer Masquespacio, showcases the master Philippe Brown. In 2023, Starkey launches a new collection of AXOR showers, mixers and washbasins that create a luxurious atmosphere that blends neo-classical and futuristic.
For the first time in China, KBC unveils AXOR Citterio Citterio C, a new elegant bathroom collection created by AXOR and Antonio Citterio, inviting users to explore modern and sophisticated living together. Adhering to the elegant design language, AXOR Citrio C Series meets the user's quest for comfort with its slim vertical face, soft and sensual silhouette and signature details.
Previous generations of AXOR's Citterio collections have been very popular in the market, not only because of their classic geometric silhouettes, but also because of the sparkling texture that AXOR has imparted from its exquisite craftsmanship. This time, the distinctive tapered body is different from the traditional appearance; The slotted handle can choose the cube cutting pattern, taking into account the operation instructions and visual enjoyment. At the same time, the signature features of the AXOR Citterio collection are also present in the place that surrounds the spouts and handles – a subtle chamfer that speaks of the relentless quest for comfort and luxury. AXOR Signature customization services and the exclusive AXOR FinishPlus special surface also offer a wide range of options for creating a personal bathroom time.
In addition, there are new bath mixers and overhead showers, which can be combined with a variety of shower accessories, which comprehensively expand the individual solution for shower space. AXOR ShowerSelect ID, a concealed thermostat from Phoenix Design Studio, brings unprecedented sophistication to the shower. With the new AXOR EPRO Universal Spool 2, which can be installed just 45 mm from the wall, it offers ultra-precise control, universal design and the independent AXOR Signature service, which can be easily customized to suit any AXOR shower.
In addition, AXOR showcased the SilicaDur ® collection, a collection of colourful kitchen sets, a masterpiece of German craftsmanship and individuality, with a combination of basin shapes and colours that turn an otherwise chaotic cooking space into a luxurious experience.
In the 2024 KBC, the Hansgrohe Group once again delivered a satisfactory answer, providing more subdivided and accurate solutions for Chinese users with traditional shower faucets. And with the century-old innovation and R&D strength of Yushui, in the development of new categories steadily, the new ceramic products are impressive, and the product categories and styles continue to push new products in just one year, which is believed to be due to the brand innovation center InnoParc completed in Shanghai last year for the promotion of new product research and development. In the future, Hansgrohe will pay more attention to the improvement of the "experience" of the whole bathroom, while AXOR will pay more attention to the realization of "personalized luxury", and continuously inject innovation and quality into the overall kitchen and bathroom solutions.