Heavy!
"Qiongjiu" once again won the evaluation of China's brand value
Top 100 Regional Brands (Geographical Indications).
Let's take a look!
The public welfare "China Brand Value Evaluation Information Release" jointly organized by the China Brand Construction Promotion Association and relevant authoritative units has lasted for 11 years, which is an important measure to establish a brand value evaluation mechanism with Chinese characteristics, build positive energy of Chinese brands, and promote Chinese brands to the world. The release of information follows international standards and national standards, adheres to the working principles of "scientific, fair, open and recognized", and has received more and more widespread attention and recognition from the society.
Recently, Xinhua News Agency, China Brand Construction Promotion Association, China Asset Appraisal Association and other units jointly released the "2024 China Brand Value Evaluation Information" in Deqing, Zhejiang. Qiongjiu still performs well in the evaluation of regional brand (geographical indication) value, ranking 92nd in the list of top 100 regional brands (geographical indications), and has been ranked among the top 100 regional brands (geographical indications) in China's brand value evaluation for seven consecutive years.
"Linqiong has been known as prosperous since ancient times, especially for winemaking"
The wine genes of the "Golden Nine Degrees",
More than 2,300 years of winemaking history,
Profound cultural accumulation and exquisite ancient skills
Let the fragrance of Qiongjiu float for thousands of years
Qionglai revised and improved the measures for the protection of Qiongjiu geographical indication products, and established and improved the working mechanism for the cultivation, application and protection of Qiongjiu geographical indications in an all-round way by strengthening the system design; Formulate and issue incentive policies such as the Administrative Measures for the Use of Intellectual Property Funding Funds in Qionglai City, and further stimulate the endogenous power of the protection and use of Qiongjiu geographical indications.
Qionglai Liquor Park
At the beginning of this year, the results of the ICONS OF WHISKY awards under the global authoritative media "Whisky Magazine" in China were announced, and the Bacchus Distillery from Qionglai, the Chengdu production area of Sichuan Liquor, won the awards of "Distillor of the Year", "Sustainable Distillery of the Year" and "Innovative Brand of the Year".
Specific details can be stamped
Outstanding! Qiongjiu won a number of awards!
Qionglai comprehensively promoted the Qionglai liquor group standard and the Qionglai strong aroma liquor original liquor standard, and established the country's first professional liquor industry supervision team, so that the liquor supervision system changed from "segmented supervision" to "whole-process supervision", and from "special supervision" to "comprehensive supervision"; It has signed cross-regional protection cooperation agreements with Tianfu New Area in Sichuan Province and Hanyuan County in Ya'an City to deepen cross-regional and cross-departmental joint supervision.
We will continue to deepen the publicity and exchange of Qiongjiu geographical indications, carry out all-round and multi-channel brand promotion through traditional media and new media, organize enterprises to participate in various international and domestic exchange and cooperation platforms such as the 21st Century Maritime Silk Road Expo, and guide enterprises to use e-commerce platforms such as Douyin for online sales.
At the 110th National Sugar and Liquor Commodity Fair, Sichuan Liquor Chengdu Producing Area Qionglai made a wonderful appearance as "the leader of China's winery industry cluster".
A series of blockbuster activities such as the Sichuan Liquor Chengdu Investment Cooperation Promotion Conference, the Baijiu Chengdu High-quality Development Conference, and the Xiangxiangqintai Linqiong Wine Shop have been launched, and at the junction of Hall 3 and Hall 4 of the Century City International Convention and Exhibition Center, an independent liquor exhibition hall full of youth and cool has been created, which has become a popular "check-in point" at the Spring Sugar Fair.
Qiongjiu is passed down through the years
Spanning thousands of years, the aroma of wine overflows
Ranked in the top 100 again
Qiongjiu continues to stretch and continue its honor all over the world
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Source: Qionglai Municipal Market Supervision Bureau
Edited by Bear