Recently, the 2024 Corporate Social Responsibility Conference of the China Brand Development Conference hosted by the People's Daily was held in Shanghai. Government leaders, cultural scholars, well-known entrepreneurs and many industry elites gathered together to ask the topic of "practicing social responsibility and promoting Chinese-style modernization", showing the practical achievements of Chinese enterprises in practicing social responsibility, and highlighting the responsibility of Chinese brands to serve the overall development of the country and serve the people for a better life.
Guo Shunxin made a keynote speech
Guo Shunxin, deputy secretary of the Party committee and chairman of the labor union of Xifeng Group, was invited to attend the meeting and make a keynote speech. He said that in the 2024 "Government Work Report", it is proposed to "vigorously promote the construction of a modern industrial system and accelerate the development of new quality productivity", and for the liquor industry, it is time to accurately grasp the development trend and law of the industry, innovate and do excellence, cultivate and expand the new quality productivity of liquor, and promote the development of new industrialization of the liquor industry. As one of the four famous liquors in China, Xifeng Liquor focuses on scientific and technological innovation, adheres to ingenuity brewing, accelerates industrial transformation, and continuously realizes the transformation and improvement of new quality productivity of traditional industries. Focus on scientific and technological innovation and set a new model for sustainable development. By building a green, organic and high-quality raw grain base, actively adopting new energy-saving equipment and technologies, introducing green construction clean energy, adhering to the "double carbon" green and sustainable development path, and striving to create comprehensive economic, social and environmental value. Adhere to ingenuity brewing, and "digital + technology" empowers high-quality development. Establish a high-quality raw grain base, build an information-based product traceability system platform through scientific and technological innovation, and complete the whole process of supervision from "farm to table". Actively promote digital transformation, form a standardized "institutional system, intelligent brewing, raw grain quality, process control, technical support" five major supports, drive the transformation of traditional industries with scientific and technological innovation, and boost the productivity of traditional industries to leap to new quality productivity. Accelerate industrial transformation and demonstrate corporate social responsibility. Seize the opportunity of the construction of "China Fengxiang Liquor City, Baoji", continue to make efforts in expanding production capacity, extending the chain, improving quality, etc., and take the construction of Xifeng Liquor City as the starting point to boost the transformation and upgrading of the Fengxiang liquor industry, and realize a virtuous circle of enterprise development and social progress. Promote the implementation of the dual development concept of "three industries linkage" and "rural revitalization", continuously improve the living environment of the local people, and take the construction of raw grain base as the starting point to help increase agricultural efficiency and farmers' income, and continuously contribute to rural revitalization.
At the meeting, Xifeng Group was successfully selected as the "2024 Environmental, Social and Governance (ESG) Case of the Year" released by People's Daily, which fully reflects Xifeng Liquor's excellent practice of adhering to integrity and innovation, improving quality through digital and intelligent transformation, and implementing green and low-carbon integrated development.
In an exclusive interview with the reporter of the People's Daily, Guo Shunxin pointed out that Xifeng Liquor is not only the inheritor and promoter of traditional culture, but also the supporter and practitioner of the national strategy. In the tide of the times, Xifeng Group unswervingly promotes the strategy of "high-end and nationalization", adheres to the dual drive of "culture + quality", and continuously promotes the internationalization of the brand by relying on the cultural resources inherited for 3,000 years and the inheritance of national intangible cultural heritage living craftsmanship. In addition, Xifeng Liquor also actively participates in international exchanges to promote the spread of Chinese wine culture and excellent traditional culture. In the future, Xifeng Liquor will further explore the cultural connotation, innovate cultural expressions, deeply participate in international exchanges, consciously fulfill its responsibilities, and jointly promote Chinese brands to serve the overall development of the country, serve the people's better life, and promote the construction of Chinese-style modernization. On the same day, Guo Lianxin also went to the booth of Xifeng Liquor in the Beautiful Museum, and introduced the production skills of Xifeng Liquor's living intangible cultural heritage storage container - Guobao Liquor Sea to the exhibitors, and revealed the reason why it achieved the unique honey aged aroma and mellow taste of Xifeng Famous Liquor through "breathing", which attracted praise and amazement from the scene.
(Zhai Yuxin, Wang Xin, Song Xiaopeng)
Editor in charge: Anxin Review: Yang Yong
[If you have news leads, please report them to us.] Report material pay attention to the WeChat public account of Northwest Information News (xbxxbwx) to leave a message or add an edited WeChat ID: y609235490 Submission email:]