From May 13th to 14th, the 2nd China Pants Industry Conference was held in Haicheng, Liaoning Province. With the theme of "Creating the Future and Digital Intelligence Chain", the conference carried out wonderful sharing and in-depth exchanges and discussions on the industrial upgrading, digital transformation and high-quality development of China's pants industry. More than 200 people, including industry leaders, experts, business leaders, anchors and buyers from 16 provinces (autonomous regions and municipalities directly under the central government) in China, including industry authorities, characteristic industrial clusters, industry associations, universities, well-known enterprises, trade markets and e-commerce platforms, participated in the event.
The conference consisted of two parts: keynote speeches and roundtable discussions.
Wang Limin, member of the Standing Committee of the Haicheng Municipal Party Committee and deputy mayor, delivered a speech
"The China Pants Industry Conference is a major event in the pants industry and an important event for the people of Haicheng." Wang Limin, member of the Standing Committee of the Haicheng Municipal Party Committee and deputy mayor, said in the opening speech of the conference that in 2024, the Haicheng Municipal Party Committee and the Municipal Government put forward the goal of building a city brand of "40 degrees north latitude Haicheng quality manufacturing", and the China Pants Industry Conference with the theme of "Creating the Future Digital Intelligence Chain" was held in Haicheng, significant. "The future is promising, and we sincerely welcome friends and people of insight from all walks of life to visit Haicheng to renew friendship, invest and prosper, and achieve mutual benefit and win-win results."
In the keynote speech session of the conference, industry experts, leading enterprises, circulation channels, and e-commerce platform elites shared dry goods, and the guidance and practical operation accurately corresponded to the operation and management of enterprises, which benefited the participating enterprises a lot.
Yang Xiaodong, vice president of China Garment Association, made a keynote speech
Yang Xiaodong, vice president of China Garment Association, analyzed and looked forward to the development status and trend of the garment industry with the title of "The Trend of the Industry, the Change of Enterprises, and the Pain of the Model". He pointed out that in the new period of development, changes in the knowledge structure of producers and consumers, and changes in people, goods and yards have brought new challenges to the development of the garment industry. Only by starting from reality and solving pain points can enterprises achieve better development.
Yang Xiaodong pointed out that the garment industry is a basic consumer goods industry and people's livelihood industry to create a better fashion life, and an innovative industry that reflects technological progress, social and cultural development and changes of the times. It is foreseeable that the "14th Five-Year Plan" period is also a new five years for the mainland to build a new journey from a garment manufacturing power to a fashion power.
Zhang Jingchun, deputy general manager of JOEONE, shared
After more than 30 years of walking in the pants industry, how does JOEONE alleviate the confusion of brand aging, store aging and product aging? Zhang Jingchun, deputy general manager of JOEONE, made a detailed sharing on "Brand Renewal and High-quality Development". "Behind the problems is an opportunity." After adjusting the strategy, JOEONE used the "three visible" - brand visibility, image visibility, and product visibility, to resolve the "three aging", and the main direction was aimed at the era of consumer sovereignty, replacing homogenization with differentiation, replacing traffic driven by brand, and replacing price war with value war.
"Focus on the men's pants category, look at the mountains and move forward." Zhang Jingchun said that JOEONE will continue to spare no effort to focus on professional pants and continue to expand the mental share of "men's pants experts".
Zhang Jingmin, general manager of the brand and e-commerce development center of Henan Yinji Group Commercial Company, shared
A very important part of the garment industry chain is trade circulation. In the face of the new normal of the economy and the demand for new quality productivity, how to keep pace with the times and continue to achieve the vigorous development of the circulation field? Zhang Jingmin, general manager of the brand and e-commerce development center of Henan Yinji Group Commercial Company, shared a case study on "Digital Transformation of Traditional Wholesale Markets".
Cloud shopping, cloud exploration, cloud picking, from "sitting business" to "cloud business", from "interception" to "pushing...... Based on the silver-based model, Zhang Jingmin elaborated on the process and harvest of digital transformation. She pointed out that digital transformation is the inevitable development trend of the business market, although this is a systematic, arduous, systematic and huge project, but only through continuous exploration and practice, strengthen the brand, change the role, adjust the structure, help the operation, and build an online and offline integrated operation platform, can we achieve coexistence, symbiosis and common development with the industry.
Xue Hui, director of the women's clothing industry of Douyin's e-commerce comprehensive business, shared
Gain an in-depth understanding of the development trend of new e-commerce platforms, and apply "gameplay" to clothing sales scenarios. Xue Hui, director of the women's clothing industry of Douyin's e-commerce comprehensive business, shared in detail from the practical aspects of content hotspots in the field of clothing sales, creating trendy models, changing the operation mode of the live broadcast room, enhancing the competitiveness of high-priced new products, and expanding product exposure. She proposed that Douyin is launching the "Weaving China" activity, cooperating with domestic clothing characteristic industrial clusters to create 20 clothing origin business cards, and at the same time released the upgraded version 2.0 of Douyin's e-commerce clothing main plan.
Zhang Qiaoling, vice president of Henan University of Engineering, made an observation speech
Talent upgrading empowers the development of the industry, and the garment industry is no exception. In the observation speech, Zhang Qiaoling, vice president of Henan University of Engineering, analyzed this issue in a three-dimensional and multi-dimensional manner around the industry's demand for talents and the current situation of clothing talent training.
The roundtable forum on the theme of "How to Build a Supply Chain Suitable for the Live Broadcast Platform" was presided over by Han Yanjun, Secretary-General of the Pants Industry Professional Committee of the China Garment Association. Chen Guixiong, Chairman of Zhengzhou Rhododendron Clothing, Lin Wenxiang, General Manager of Guangdong Jieyang Ant Clothing Co., Ltd., Wu Shaorong, General Manager of Xiamen Doubaijia Network Technology Co., Ltd., Xie Ke, General Manager of Guangzhou Kexuan Garment Co., Ltd., and Ye Qingguo, Head of Zhengzhou Minjie Live E-commerce, conducted dialogues and exchanges on innovating the operation model of young culture, achieving and maintaining cooperation between online customers, and creating popular traffic models.
The 2nd China Pants Industry Conference also recommended the 2024 China Pants Industry Quality Suppliers and 2024 China Pants Industry Quality Dealers.
Group photo of some visitors
Group photo of some visitors
Group photo of some visitors
The delegates visited Xiliu Trade City, Longgo Clothing and Huijie Clothing, and made full industrial docking with Xiliu enterprises, and initially reached a purchase intention. At the same time, Xiliu Garment Business Management Group held a symposium on the development of Xiliu garment industry, asked professionals, and conducted in-depth exchanges on the digital transformation and development of the garment market.
Xiliu garment industry development symposium
"In 1978, China's first pair of commercial pants was born in the hands of Ding Qishan, a farmer in Xiliu." Yin Yuquan, Secretary of the Party Committee of Xiliu Garment Group, proudly said that Xiliu is a famous town in China's trouser industry, a famous town in China's cotton clothing industry and a national-level characteristic town. The cluster covers an area of 4.5 square kilometers and includes 10 individual markets and supporting industrial parks.
Liu Yongmei, full-time deputy secretary of Liaoning Textile and Garment Association, believes that industrial clusters with strong regional brand influence such as Xiliu have not only become a place for industrial transfer and a win-win place for capacity transfer, but also a place for cooperation in the coordinated development of the upstream and downstream of the industrial chain. At present, Liaoning Province is speeding up the construction of 22 industrial clusters such as "characteristic textiles", "which indicate that the textile and garment industry is ushering in the development opportunities of spring."
According to reports, the second China Pants Industry Conference is guided by the China Garment Association, hosted by the Haicheng Municipal People's Government and the Liaoning Textile and Garment Association, and undertaken by the Pants Professional Committee of the China Garment Association and Liaoning Xiliu Garment Business Management Group Co., Ltd. The China Pants Industry Conference aims to promote the development of the national pants industry, promote industry exchanges, and build an industrial chain docking platform. The first China Panties Industry Conference was held in Zhuzhou, Hunan Province in February 2023.
Attach:
2024 high-quality supplier of China's pants industry
Changzhou Sky Textile Co., Ltd
Fujian Wenyang Textile Technology Co., Ltd
Shishi Xinyuanfeng Printing Co., Ltd
Zhejiang Phoenix Zhuang Fashion Technology Group Co., Ltd
Wenzhou Duojiaer Garment Co., Ltd
Yulin Jimei Sheep Clothing Co., Ltd
Zhengzhou Xilaimei Trade (Qimu Shijia brand)
Zhejiang Qianshuo Textile Technology Co., Ltd
Wang Meizhang Fashion Design Studio
Guangzhou Amucheng denim supply chain
2024 high-quality dealer in China's pants industry
Northwest glasses costumes
Zhuzhou Fengge Clothing Co., Ltd
Haicheng Gestu clothing firm
Wuhan swallow pants industry
Changshu Xiaoxiao pants industry
Wanhe Supply Chain Management Co., Ltd
Changshu City wears national performing arts costumes
Changshu City Zhao total pants industry
Zhengzhou Min sister live broadcast e-commerce
Zhengzhou Yalida Garment Co., Ltd. E-commerce Division