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Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

author:Audio game geek

Text: The return of the Holy Demon of Fighting

What was once a high price and low allocation began to pursue cost performance? How to play the fancy should you see yesterday?

In the context of the extensive mobile phone market, OPPO is undoubtedly one of the most famous brands, relying on its own understanding of mobile phones to get to today, although it is not completely absolutely hot, but generally speaking, it can also be called a mainstream positioning.

Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

However, when it comes to the OPPO brand, a public opinion has sparked heated discussions in the market, which is "high price and low configuration"

On the surface, "high price and low allocation" is certainly not a good evaluation, but if you can learn to see the essence through the phenomenon, and then slightly combine it with the subsequent development direction of the OPPO brand, you can feel that "high price and low allocation" Although it is a bad public opinion on the surface, it can indeed be regarded as the "source power" to guide the subsequent development from a deep perspective. This comes from my knowledge.

Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

What was once a high price and low allocation began to pursue cost performance? Why is there a way to play the game? The answer to this question mainly comes from a mobile phone, its model is "OPPO K12", and it can be concluded from the pricing of this mobile phone that its basic positioning is a product that tends to be cost-effective

If you subdivide it a little, then this mobile phone can almost be regarded as a "mid-range cost-effective machine, or it can also be called a cost-effective mid-range machine", anyway, it must not deviate from the basic positioning of cost performance, there is no big problem. The basic advantage of the device lies in "battery life, function and screen", and there is basically no problem with judging the "OPPO K12" from the perspective of the trinity.

Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

Next,Let's go through pricing,A little more careful analysis"OPPO K12"Advantages,First of all, its price is1899element,Its corresponding version"8GB+256GB",Link the version and price together,In comparison, we should add two key words to the above point of view"True fragrance",Expressed in a specific word,That is, true fragrance cost-effective products。

Because compared to products at the same price, this mobile phone is intimate and superior in terms of experience in all aspects! But there is a difference that must be noted here, that is, although the "OPPO K12" is generally good, it is definitely not a so-called "full-featured" product, which is an essence, and it is also the only and fundamental difference.

Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

In fact, how do I understand the "OPPO K12" phone? To be honest, if you analyze this mobile phone purely from the above points of view, "battery life, function and screen", it can only be regarded as cost-effective in terms of functional experience at most, but if you want to talk about fancy, then it is a bit far-fetched;

So since I dare to interpret that the cost-effective gameplay of "OPPO K12" is very fancy, then it is definitely impossible to stay in the trinity factor all the time, and the key factors in comparison are the photo and exterior design, why? First of all, no matter what kind of positioning the "OPPO K12" is, its essence is the "OPPO brand"

Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

And, those who are familiar with the OPPO brand must know what is its means of making a fortune? It is a word "beauty", when it comes to "beauty", then imagine whether it is inseparable from "appearance and photography", in my perception it is the difference between inner beauty and external beauty, with this kind of thinking to understand any product under the "OPPO brand", you can gain insight into the essence, this is a source! Not to mention the "OPPO K12" mobile phone, you can look at it with the same thinking.

From this, it can be concluded that the appearance of the "OPPO K12" and the "aesthetics" of taking photos are basically not too bad! This is the traditional route, if you have stronger cognition and insight, you can feel that any series of any brand has a traditional route, you only need to grasp the traditional route, you don't have to live on superficial things such as "configuration, parameters and price" every day.

Great counterattack! The secret of brand transformation: high price and low allocation bring a new chapter of cost performance

It is indeed not easy for a brand that has been widely complained about "high price and low allocation" to develop like this now, which requires good thinking on the one hand, and a spirit of persistence on the other hand, these are natural facts!

The above is some of the wisdom I have learned from the "OPPO K12" mobile phone, the mobile phone is a mobile phone on the surface, but in fact it is more of a tool, this point of view, I can't change.