On May 14, China Central Radio and Television Station held the 2024 "China Brand Day" financial media activity to exchange new trends in national tide consumption, tell new stories of brand power, and help China's high-quality economic development. Luo Wen, Director of the State Administration for Market Regulation, Shen Haixiong, Deputy Director of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television, and Yang Guorui, Deputy Director of the State Administration of Radio and Television, attended and delivered speeches, and jointly launched the live broadcast activity of "National Tide New National Products and Brand Building a Strong Country" on China Brand Day with Luan Richeng, General Manager of COFCO and other guests.
Shen Haixiong said that if the brand is strong, the enterprise will be strong, and if the enterprise is strong, the country will be strong. Since its establishment more than 6 years ago, China Central Radio and Television has kept in mind General Secretary Xi Jinping's earnest entrustment and strived to build a world-class new mainstream media with strong leadership and influence. We insist on being the caretaker, builder and communicator of Chinese brands. From targeted poverty alleviation through advertising to anti-epidemic public welfare actions, from integrated media communication to national tide brand building, the "Brand Power Project" has created a large number of well-known Chinese brands at home and abroad. Chinese companies continue to accelerate the pace of "going global", which has been widely recognized by consumers internationally, reflecting the strong influence of Chinese brands. He said that as a comprehensive international media carrier with the largest scale, the largest business form and the widest coverage in the world today, the main station will continue to shape the national brand with the national platform, sound the "rallying call" of the national tide, and gather the "circle of friends" of the national tide; Explore more new products that carry Chinese culture and creative elements, and drive the consumption boom with new national tide products; Give full play to the communication advantages of 80 languages and 192 overseas sites, and vigorously promote Chinese brands to become world famous brands. During the Paris Olympic Games, the main station will also launch financial media activities such as "Chinese brands worthy of being recommended to the world" to further help Chinese brands go global and enjoy global reputation.
△ Shen Haixiong, Deputy Minister of the Propaganda Department of the CPC Central Committee and Director of China Central Radio and Television
In his speech, Rowan pointed out that brand building is of great significance to enhance the competitiveness of enterprises and even countries. The State Administration for Market Regulation conscientiously implements the spirit of General Secretary Xi Jinping's important instructions, improves the brand cultivation policy system, carries out in-depth quality improvement actions, and severely cracks down on quality violations and violations in accordance with the law, especially with the strong support of China Central Radio and Television, increases the exposure of quality problems, and launches weighty authoritative reports, which promotes fair competition in the market and creates a good environment for brand cultivation. He said that with the joint efforts of all parties, a large number of domestic trendy brands with strong competitiveness, high reputation and great influence have risen rapidly, creating a new famous brand of Chinese brands and establishing a new image of Chinese brands. The State Administration for Market Regulation will closely follow the key to brand building, build a solid foundation for brand protection, expand the road of brand communication, fully support the in-depth implementation of the brand power project, rely on all media resources, comprehensively disseminate the brand power strategy, preach the Chinese brand story, expand the quality brand exchange and mutual learning platform, spread advanced quality culture and brand concept, expand China's brand awareness and reputation, and promote the mainland from a brand power to a brand power.
△ Luo Wen, Director of the State Administration for Market Regulation
Yang Guorui said that the State Administration of Radio, Film and Television has always attached great importance to the important role of brands in promoting the development of radio and television and online audio-visual, so as to deepen the management of TV "nesting dolls" and complex operations, enhance the attractiveness of TV large screens, and promote economic development and cultural and tourism consumption with excellent audio-visual works, so as to better meet the needs of the people. Since its launch in 2019, with the help of the strong leadership, communication and influence of China Central Radio and Television, it has told the story of Chinese brands, disseminated Chinese brand culture, shaped Chinese brand image, and built a bridge of communication between enterprises and countries, enterprises and people, enterprises and markets. The "China Brand Day" financial media activity will discuss the development trend of the national tide economy and the new trend of consumption, and promote enterprises to integrate Chinese cultural elements into brand building, which will continue to enhance the influence, competitiveness and brand value of Chinese brands, and gather the majestic force of the whole society to jointly build a brand power and accelerate high-quality development.
△ Yang Guorui, deputy director of the State Administration of Radio and Television
Lei Jun, founder and chairman of Xiaomi Group, Xu Guanghong, deputy general manager of COFCO, Wang Xiaowei, deputy general manager of Moutai Group, and Mu Yankui, president of Yihai Kerry Arowana Food Group Co., Ltd., made keynote speeches, saying that they would practice "cultural self-confidence" with "brand development", convey "national tide culture" with "innovative communication", and rely on the strong communication power of China Central Radio and Television to further enhance brand influence, take advantage of the momentum, move towards "new", and strive to be the leader of "new national products" with excellent products and services. Contribute to the brand power.
The live broadcast of the China Brand Day "National Tide New National Products Brand Building a Strong Country" was carried out in the new media matrix of the main station, gathering nearly 20 outstanding brands and units to jointly release a series of "China Brand Day" exclusive consumption promotion measures and activities to stimulate market vitality and cultivate new consumption growth points; It also issued a convening order for the "National Tide Best Puzzle" financial media action to promote Guochao cities and national fashion brands, and show the unlimited potential energy released by Chinese brands, including joint ventures, to the world.
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Jin Xiandong, Director of the Political Research Office of the National Development and Reform Commission, Guo Xin, First-level Inspector of the Quality Development Bureau of the State Administration for Market Regulation, and Qian Jin, Deputy Director of the Propaganda Department of the Shanxi Provincial Party Committee and Director of the Information Office of the Provincial Government, attended the meeting. Heads of relevant departments of the Ministry of Commerce, the Ministry of Culture and Tourism, the State Administration for Market Regulation, and China Central Radio and Television, as well as relevant responsible comrades of the cultural and tourism departments of Liaoning Province, Guizhou Province, Yunnan Province, Harbin City, and Taiyuan City participated. Representatives from Haier, Gree, Industrial and Commercial Bank of China, China Construction Bank, Blue Moon, Deep Blue Automobile, Pinduoduo, Gujinggong, Meituan, Geely, Huaqiang Fangte, Heilan Home, Sichuan Liquor Group, Sailun, Fengshi Technology, Liby, Fuling Mustard, Zhongan Guoxin and other enterprises, as well as the heads of 4A advertising agencies of the main station attended the event.
Source: CCTV News of China Central Radio and Television