On May 11, the cutting-edge oral beauty brand "Five Female Doctors" released its self-developed "Collagen Shield" technology, and announced a comprehensive upgrade of its collagen peptide vitamin C drink and collagen peptide EGCG drink. "We look forward to working with more partners to 'base ourselves in the laboratory and face the market', and use technological innovation to help every user live a more beautiful, healthy and confident life." Dr. Jiang Jun, one of the founders of the "Five Female Doctors" brand, said.
(Photo/From left to right: Dr. Yan Huimin, Dr. Chen Yuanyuan, the founders of the five female doctors, Professor Luo Yongkang of China Agricultural University, Professor Li Yong of Peking University, Dr. Jiang Jun, Dr. Wang Yuchen, and Dr. Wen Jia, the founders of the five female doctors)
It is reported that Professor Li Yong of Peking University, Professor Luo Yongkang of China Agricultural University, Dr. Jiang Jun, Dr. Wang Yuchen, Dr. Yan Huimin, Dr. Wen Jia, Dr. Chen Yuanyuan, founders of the "Five Female Doctors" brand, Dr. Zhao Chunyue, partner and R&D director of five female doctors, Wang Shengguang, partner and vice president of five female doctors, and Gong Zhuming, head of the big health business of the giant engine, Zhang Qi, general manager of Ali Health's domestic health care industry, and Lin Jianhao, marketing director of Ali Tmall Brand Marketing Center - Treasure New Brand, Yu Miao, head of JD Health's nutrition, health care, beauty and anti-aging category, head anchor institutions such as Daddy Evaluation and Xiao Han, and important partners of "Five Female Doctors" attended the meeting.
"Five female doctors" master the key technology of collagen absorption
"As a brand that has moved from the laboratory to the market, we have always taken technological innovation as the first driving force for brand development, not only established the 'Five Female Doctors Collagen Peptide Research Institute', but also carried out a number of joint research projects with many universities and professional institutions, including Peking University." Dr. Jiang Jun said at the meeting.
(Photo/Dr. Jiang Jun, one of the founders of the "Five Female Doctors" brand)
"Collagen peptides can increase dermal thickness, increase the content of hydroxyproline in the skin, increase skin elasticity, and reduce skin wrinkles." Professor Li Yong said at the press conference. It is understood that the "five female doctors" have made a number of important achievements in the basic science, product innovation, process design and other fields of small molecule collagen peptides, and so far, they have won more than 30 industry awards, held 28 patents, and promoted the smooth implementation of 1 "Collagen Peptide Beverage Group Standard" in March this year. Through Dr. Jiang Jun's introduction, it was learned that at present, the "five female doctors" have mastered the key technology of collagen absorption, that is, from the absorption of collagen peptides, transport, to the skin, the synthesis of collagen and the protection of collagen and other multi-links to provide technical and patent protection.
(Photo/Dr. Jiang Jun, one of the founders of the "Five Female Doctors" brand)
Among them, the core self-developed "collagen shield" technology of the "five female doctors" is a form of collagen protection. Specifically, it locks collagen from the source through the patented raw material CollaShieldPro®, reduces loss, reduces the damage of AGEs to collagen and elastin, and locks collagen at the bottom of the skin. This technology has now been added to the brand's upcoming Collagen Peptide Vitamin C Drink 2.0 and Collagen Peptide EGCG Drink 2.0 products.
"Five Female Doctors" joined the Tmall Treasure New Brand Unicorn Program
(Photo/From left to right: Lin Jianhao, Marketing Director of Ali Tmall Brand Marketing Center - Treasure New Brand, Zhang Qi, General Manager of Ali Health's domestic health care industry, Dr. Jiang Jun, one of the founders of the "Five Female Doctors" brand, and Wang Shengguang, Partner and Vice President of Five Female Doctors)
It is worth mentioning that at this press conference, Dr. Jiang Jun and Wang Shengguang also jointly launched the "Tmall Treasure New Brand Unicorn" plan with Zhang Qi and Lin Jianhao. Lin Jianhao said: "Through this press conference, we can deeply understand the R&D professionalism and product innovation ability of the 'Five Female Doctors' brand in the nourishing beauty track, and welcome the 'Five Female Doctors' to become the first unicorn new brand to cooperate with the new brand of Tmall Treasure in 2024." I look forward to growing together with the 'Five Female Doctors' this year in terms of industry influence, brand building and innovative marketing, and also bringing better products to consumers." ”
Scientific research drives the development of new technologies and processes for collagen peptide products
"With the development of science and technology, the research on collagen peptide products has also been deepened, and new technologies and processes related to the preparation of raw materials have emerged in an endless stream." Professor Luo Yongkang said in the roundtable session of the conference. Other guests also exchanged and shared the new development of oral collagen peptides from the perspectives of enterprises, platforms and users.
(Photo/"Five Female Doctors" Collagen Peptide EGCG Drink 2.0, Collagen Peptide Vitamin C Drink 2.0)
Dr. Zhao Chunyue believes that at present, collagen peptide products have new changes in form and other ingredient additions, which can better meet the diversified needs of consumers. Zhang Qi observed from the perspective of the Tmall platform that collagen peptides are a very fast-growing category, and its consumer group has also shown a trend of younger people, which has promoted the improvement of industry penetration to a certain extent. Liu Dan, the manager of "Liu Dan Facial Yoga", said that he hopes that collagen peptide products can be more accessible to the people, and all consumers can improve their awareness of maintenance and establish the concept of fitness and anti-aging.
Source: China.com Food