On the occasion of the 5th Five-Year Shopping Festival in Changning, the new product launch activities of the well-known brands Menglong and Miaokelanduo have landed in Yuyuan Art Life Street one after another. What are the fun and interactive experiences? Follow the lens of "Ningning" to take a look→
Menglong launched "Little Golden Dragon" and "Little Green Dragon" ice cream
Address: No. 1018, Yuyuan Road
Menglong is a well-known ice cream brand, and the new product launch event of Yuyuan Department Store combined with interactive exhibitions and food experiences to bring the brand's Year of the Dragon products "Little Golden Dragon" and "Little Green Dragon" ice cream to the public. The event will run until May 19 and is open daily from 10 a.m. to 10 p.m.
"Ningning" came to the scene and saw that Yuyuan Department Store had put on a shining "new clothes", and the dragon pattern picture full of oriental rhythm was very eye-catching, and many citizens held limited food made of new ice cream in their hands and took pictures outdoors.
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Walking indoors, spaces such as "Endless Prism", "Dream Shuttle" and "Unbounded Stage" integrate elements such as light and shadow, intangible cultural heritage, culture, and art, and you can not only taste the multi-sensory "fantasy journey", but also experience the perfect fusion of traditional and modern elements.
The special exhibition of the "Beijing embroidery dragon embroidery", the work by the Beijing embroidery arts and crafts master Jin Xin creation, with the "embroidery surface, embroidery color" process characteristics, this carrying intangible cultural heritage skills and connotation of the exclusive dragon pattern, also reproduced in the "little golden dragon" and "little green dragon" ice cream packaging.
It is understood that the launch of the two new ice cream products has brought breakthrough innovations. Among them, "Little Golden Dragon" is a golden lime cheese flavor, with a fruity and milky double taste; The "Little Green Dragon" is a roasted pecan flavor, exuding a full of rich nutty aroma.
In order to allow the visiting citizens to taste on the spot, during the event, Menglong made new products into limited delicacies such as "Only This Green" and "Joy and Gold".
Microcolando launched a series of new products
Address: Lane 1107, Yuyuan Road
Microcolando brought new ready-to-eat nutritional products such as flower cheese sticks, cod cheese, bite cheese, and shredded cheese to Ribone Cafe. When "Ning Ning" came to the scene, he found that this "Internet celebrity café" had been replaced with a golden "new skin", and it formed a beautiful landscape on the block from a distance.
In this new product debut, Microcolando specially presented a "new world of cheese", and the product highlights and interactive tasting sessions were integrated into it, so that everyone could further understand the brand's new products in a pleasant experience. At the entrance of the store, the pink "Cheese Flower Waterfall" looks like a dream. The new product display and interactive experience area attracted many citizens to check in and participate.
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According to the staff, the flower cheese stick is a popular product of this new product, with two flavors, cherry blossom roselle flavor and osmanthus oolong flavor, and the formula of flower cheese has the characteristics of "no sucrose, low GI", which is more in line with the health needs of contemporary consumers. The event will run until May 16.
Some of the pictures are from Menglong and Miaokelando
Written / Photography: Li Songnan
Editor: Bi Yangjing
Editor-in-charge: Gao Qin
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