As a high-tech enterprise focusing on rubber products and strengthening the tire industry, Shandong Huasheng Rubber Group adheres to the route of "rejuvenating the enterprise with science and technology, innovating and developing", continues to increase R&D investment, enhances the innovation strength of the enterprise, and gradually launches self-developed high-quality tires, so as to strengthen the development of new advantages in innovation and transformation.
At the construction site of the National Advanced Rubber Materials and High-end Green Tire Research Institute of Shandong Huasheng Rubber Group, large machinery such as cranes and forklifts are working, and the workers are performing their duties and are busy in an orderly manner to ensure that the project is completed on schedule.
"We have built a new R&D center this year, invested in personnel, software and hardware, and introduced corresponding scientific research personnel, including a series of high-end personnel such as testing experts and doctors, which will form a strong support for our supporting development in the later stage." Xiao Shenglong, director of passenger car tire R&D of Huasheng Rubber R&D Center, said.
The national advanced rubber materials and high-end green tire research institute project is expected to be put into use in August this year, explore the implementation of the new operation model of "university + industry leader + academic team + government", and deeply integrate the "four chains" of talent chain, innovation chain, education chain and industrial chain, which will provide source technology supply for the high-quality development of the rubber tire industry in our county after completion.
Product innovation is the driving force for enterprise development. Huasheng Rubber seized the development opportunity of new energy vehicles, and after two years of testing and verification, the special tires for new energy vehicles on the market have been upgraded and optimized in five aspects: contour, pattern, formula, material and process, and the performance of rolling resistance, abrasion and grip has been comprehensively improved, breaking through the limitation of the tire devil's triangle.
"Among the three most important indicators of rolling resistance, noise and wet slippery of the special tires we have developed, our test level has reached the highest A level of EU standards, and compared with the industry's automotive supporting products, it has also met the requirements of the main engine factory, and the product will be launched in 2023, with an annual sales output of about 800,000 sets, bringing about 200 million yuan in economic benefits." Xiao Shenglong, director of passenger car tire R&D of Huasheng Rubber R&D Center, said.
Huasheng Rubber focuses on the needs of industrial development strategy, strengthens key core technology research in the field of special tires for new energy vehicles, achieves a number of new breakthroughs in product innovation, application innovation, technological innovation, etc., and gradually becomes the "leader" of innovation in the industry. At present, it has been recognized by Dayun New Energy, Kaiyi New Energy and other OEMs.
"New energy vehicles have achieved corner overtaking in overseas markets, and we will further increase investment in technology research and development and overseas marketing to achieve continued growth in foreign trade sales." Yan Haiming, deputy general manager of Huasheng Rubber Group, said.