With the development of society and the acceleration of commercialization, people's consumption concepts are undergoing profound changes. Nowhere is this change more evident than among young people, who have gradually shifted from impulsive consumption and blindly following trends in the past to a more rational, practical and frugal consumption model, a phenomenon known as "reverse consumption".
The older generation often thinks that young people are unrestrained and spend lavishly. However, today's young people are becoming keen on affordable consumption places, and they pay more attention to cost-effectiveness rather than blindly pursuing high-end luxury brands.
This shift is not only reflected in the choice of places to shop, but also in every aspect of their lives.
1. Leasing and domestic brands have become new favorites
With the change of consumption concepts, young people have begun to show a more rational and environmentally friendly shopping attitude. Especially when it comes to items needed for specific occasions, they are more likely to choose to rent rather than buy outright.
For example, an expensive dress or high-end equipment may be necessary for a formal occasion or special event, but these items are not used frequently in everyday life. Therefore, through leasing, young people can not only meet the needs of the moment, but also avoid the waste and idleness of resources.
In addition, when choosing products, young people are also starting to think more about domestic brands. In the past, imported brands were sought after for their so-called "high quality" and "uniqueness".
But now, with the continuous improvement of the quality of domestic brands and the enhancement of innovation capabilities, more and more young people have begun to realize that domestic brands can also provide high-quality products and services. This transformation not only reflects the recognition of the quality of domestic brands by young people, but also demonstrates their patriotic feelings and determination to support local industries.
Second, shared services have become a trend
The widespread popularity of shared services among young people profoundly reflects a new shift in their consumption concepts.
This generation is beginning to realize that by sharing, they can not only meet the needs of daily travel and enjoy convenient services, but also effectively reduce personal costs and achieve efficient use of resources.
Shared services such as bike-sharing, car-sharing, and power-bank sharing have now become an indispensable part of young people's lives. They can easily find nearby shared resources through the mobile app, so they can travel or recharge anytime, anywhere. This convenience allows young people to manage their time and money more efficiently, while also contributing to eco-friendly mobility.
More importantly, the popularity of shared services reflects the rethinking of the relationship between "owning" and "using" among young people. They no longer overly pursue personal ownership, but pay more attention to the rational use and conservation of resources.
This shift in consumption perception not only helps to reduce the waste of resources, but also promotes the sustainable development of society.
3. Keen on second-hand products and efficient use of resources
In today's society, a striking consumer trend is the enthusiasm of young people for second-hand products. This generation is moving away from traditional prejudices about second-hand products, and they see second-hand goods as a smart choice for efficient use of resources and reduced consumer costs.
Young people are embracing the second-hand market, from second-hand books and clothing to electronics, and even cars and real estate, and they are willing to look for good value for money in the second-hand market. This change in mindset will not only help to recycle resources and reduce waste, but also allow young people to get what they need at a more affordable price and manage their personal finances optimally.
What's more, young people's enthusiasm for second-hand products also reflects a sense of environmental protection. They recognize that by buying and using second-hand products, they can reduce the production and consumption of new products, thereby reducing the burden on the environment. This eco-friendly concept is gradually becoming a part of young people's lives, pushing them to become more responsible consumers.
Fourth, reduce snacks and pay attention to nutritional balance
Modern young people are showing a new consumption trend in terms of diet, and they are starting to buy less snacks and pay more attention to the nutritional balance of three meals a day. This healthy lifestyle is not only good for their physical health, but also saves on daily expenses to a certain extent.
In the past, young people may frequently buy a variety of snacks to satisfy their cravings or as a companion for leisure and entertainment. However, over time, they begin to realize that snacks are often high in calories, salt, or sugar, and that long-term excessive intake can have adverse effects on their health.
As a result, young people are beginning to pay more attention to the nutritional combination of three meals a day. They are looking for variety, freshness and nutritional balance of food. Vegetables, fruits, whole grains, protein sources, etc., become the protagonists of their tables. Such a diet helps maintain good health and provides long-lasting energy.
In addition to health factors, focusing on a balanced diet of three meals a day can help young people save financially. Snacks tend to be expensive, and large quantities can add up to a lot of money over time. In contrast, a well-balanced meal can not only meet the body's nutritional needs, but also reduce additional expenses to a certain extent.
Fifth, the university for the elderly and tour groups
More and more young people are joining senior universities and senior tours. This novel way of consumption not only reflects the diverse pursuit of life by young people, but also highlights their unique insights into value and experience.
These young people find that senior universities and senior tour groups tend to provide quality services and resources at more affordable prices. Whether it's studying a variety of courses at a university for the elderly or traveling in a group, they can enjoy high-quality services at a lower cost. This cost-effective consumption choice is in line with the consumption concept of young people who pursue both affordability and quality.
It is worth mentioning that by participating in these activities, young people also have the opportunity to broaden their social circle and enrich their life experiences. In the University for the Elderly, they can communicate and learn from people of different ages and absorb more life experience and wisdom; In senior tours, they can be exposed to different cultures and landscapes and broaden their horizons.
This cross-age consumption pattern is actually the pursuit of diversification and spiritual satisfaction of young people. They are no longer limited to traditional consumption patterns and social circles, but dare to try, innovate, and face all kinds of possibilities of life with a more open and inclusive attitude.
Sixth, it is biased towards the elderly canteen, which is affordable and healthy
In terms of food and beverage consumption, young people are also beginning to show a new trend, and they are increasingly inclined to choose canteens for the elderly as a dining location.
This choice is not only due to the attractiveness of the inexpensive meals in the senior canteen, but also because the meals it provides are nutritionally balanced and in line with the young people's pursuit of healthy eating.
For young people who are not yet fully financially independent, the senior canteen offers an affordable catering solution. Prices are generally lower than the market average, but the quality is not compromised, making it an ideal choice for them to save money while maintaining the quality of their diet.
What's more, the senior canteen pays attention to the nutritional combination of food, and the meals served are often carefully designed to ensure balanced nutrition. This is in line with young people's pursuit of healthy eating. They are paying more and more attention to the nutritional value of food and want to maintain healthy eating habits even in the midst of their busy lives.
Seventh, gold has become a new favorite, and value preservation and appreciation are favored
When it comes to jewellery choices, young people are showing a new consumer trend – they are starting to buy gold more than diamonds.
As a traditional precious metal, gold has always been recognized for its value preservation and appreciation. In the current economic environment, young people are increasingly looking to preserve and increase the value of their assets, so gold has become their preferred choice.
At the same time, despite its brilliance, the price of a diamond is affected by a variety of factors, such as brand, cut, clarity, etc., and the investment value is relatively limited in the long run.
In addition, gold, as a global hard currency, also has strong liquidity and liquidity. This is also an important factor for young people to consider when choosing jewelry. They hope that their purchasing behavior will not only meet their aesthetic needs, but also provide some security for future economic planning.
[Written at the end]
Today's young people are really good at living, and their reverse consumption power is leveraged, and the older generation will nod and praise when they see it.
On the whole, these changes in young people's consumption attitudes are actually a good thing. They know how to spend their income wisely, and they pay more attention to practicality and long-term value.
Such a concept of consumption can not only make their own lives better, but also have a positive impact on the whole society. Do you think that's the case?