After being exposed by the 3.15 party, listen to the announcement of the price adjustment of Huajiu!
Recently, Qinghai Spring Medicinal Resources Technology Co., Ltd. issued the "Notice on Adjusting the Standard Packaging Price of Tinghua Liquor" (hereinafter referred to as the "Notice"), adjusting the settlement price of Tinghua Liquor Standard Packaging Distributors from May 9, from the original settlement price to 3989 yuan / bottle.
Screenshot of Qinghai Spring's official website.
According to the Notice, the settlement price of the standard package of Tinghua Liquor shall still be implemented according to the price before the adjustment within the scope of the annual purchase quota agreed in the agreement. Distributors who sign contracts after the notice is issued shall be subject to the adjusted price within the scope of the annual purchase quota agreed in the agreement.
In addition, the purchase price of some products exceeding the quota of all dealers shall be subject to the company's subsequent notice on the settlement price of over-quota purchases.
Since there is no mention of adjusting the retail price this time, the market believes that the terminal suggested retail price of the standard bottle of Tinghua wine may still be the original 5,860 yuan per bottle.
Regarding the price adjustment of Tinghua Liquor, Cai Xuefei, a liquor analyst, said that the scarcity of its own technology and output is the core source of its premium for such ultra-high-end liquor consumer goods. He believes that controlling the volume and price increase is also the subjective choice of Tinghua Liquor based on its own product positioning and market development.
However, netizens did not buy it, questioning "why the price is adjusted, not seized".
Since the beginning of this year, there has been a lot of turmoil in listening to flowers and wine.
This year's 3.15 party exposed that the high-priced international patent of "Tinghua Liquor" was not recognized, and the staff of the company illegally marketed that this liquor had a rejuvenation effect, etc., which was investigated by the market supervision departments in many places, and e-commerce platforms such as Taobao and Jingdong directly removed Tinghuajiu-related products from the shelves.
Qinghai Spring Medicinal Resources Technology Co., Ltd., the company behind Tinghua Liquor, also received the "Regulatory Work Letter on the Company's Relevant Media Reports" from the Shanghai Stock Exchange on the evening of March 15, and received the "China Securities Regulatory Commission Supervision and Inspection Notice" the next day.
On May 10, ST Spring announced that its subsidiary, Chengdu Tinghua Shengshi Trading Co., Ltd., recently received the "Administrative Penalty Decision" from the Wuhou District Municipal Supervision Bureau of Chengdu City.
Screenshot of Qinghai spring announcement.
According to the Administrative Penalty Decision, in the process of selling the Tinghua series of liquor, the parties violated the relevant provisions of the Anti-Unfair Competition Law of the People's Republic of China by using scientifically inconclusive opinions and unverified user evaluations of "Tinghua" liquor to mislead consumers by using scientifically inconclusive opinions and unverified user evaluations of "Tinghua" liquor.
In addition, although the parties actively cooperated in the investigation process, as a food business enterprise, they clearly knew that they should know about the relevant laws and regulations on the prohibition of food promotion of therapeutic functions and efficacy, etc., but still publicized the efficacy of "Tinghua" liquor and unverified user evaluations to consumers in order to promote and sell "Tinghua" liquor, and its subjective fault was obvious. For this reason, the party was ordered to immediately stop the illegal act, and it was decided to impose a fine of 1.8 million yuan on the party.
Qinghai Spring's financial report shows that in 2023, it will achieve operating income of 214 million yuan, a year-on-year increase of 33.52%; The net profit loss attributable to shareholders of listed companies was 268 million yuan, narrowing from the same period last year.
According to Qinghai Spring's previous disclosure, due to the negative net profit before and after deducting non-recurring gains and losses for the last three consecutive fiscal years, and Daxin Certified Public Accountants (Special General Partnership) issued an unqualified opinion type of "Audit Report" with a paragraph emphasizing material uncertainties related to continuing operations on Qinghai Spring's 2023 annual financial report, Qinghai Spring shares were subject to other risk warnings, and the stock abbreviation was changed to "ST Spring" on May 6.
ST Spring Stock Price Daily K Chart.
According to Zhongxin Financial News, as of May 13, ST Spring's share price has fallen for 6 consecutive trading days, with a total market value of only 1.961 billion yuan.
On the evening of the 13th, ST Spring issued an announcement on abnormal fluctuations in stock trading, and after the company's self-examination and sent a letter to the company's controlling shareholders and actual controllers to verify and confirm, as of the date of the announcement, in addition to the company's disclosed matters, there are no other major matters that should be disclosed but not disclosed.
Source: China News Network