The 2024 Shanghai International Film & Television Festival held a press conference in Beijing on May 14. The 2024 Shanghai International Film and Television Festival, guided by the National Film Administration and hosted by China Media Group and the Shanghai Municipal People's Government, held a press conference in Beijing and the 6th Shanghai International Film Festival will be held from June 14 to 23. The 29th Shanghai TV Festival, hosted by the State Administration of Radio and Television, China Central Radio and Television, and the Shanghai Municipal People's Government, will be held from June 24 to 28. At the press conference, the list of juries for the main competition unit of the Golden Goblet Award and the Asian Newcomer Unit of this film festival, the full list of the jury of the Magnolia Award of the TV Festival were announced, the posters of this film festival and TV festival were released, and the overall situation of the preparations was introduced.
The international recognition of the Golden Goblet Award and the Magnolia Award has been steadily improved
The Golden Goblet Award at the Shanghai International Film Festival and the Magnolia Award at the Shanghai TV Festival are both film and television awards with international competitiveness, recognition and influence. This year's global call for films has collected more than 3,700 films from 105 countries and regions to sign up for the competition or participate in the competition, of which 2,224 works have been registered, 1,375 have world premieres and 390 international premieres.
This year's Magnolia Award was solicited for the selection and solicitation of nearly 1,000 works from 57 countries and regions on five continents. In the TV drama category, about 190 Chinese dramas were registered, and the number of overseas dramas increased from nearly 110 in the previous year to nearly 170, an increase of 53.7%; The number of entries in the documentary category and the animation category has also increased significantly, and the proportion of overseas works in these two sectors where Chinese and foreign works compete at the same time has increased year by year; In the documentary category, 60% of the foreign works registered this year were registered, and well-known overseas TV organizations such as BBC, Sony, HBO Warner Discovery Channel, Disney National Geographic, etc., all selected high-quality programs to participate in the selection.
The film festival is a grand gathering of filmmakers from all over the world. This year is the 60th anniversary of the establishment of diplomatic relations between China and France and the Year of Sino-French Culture and Tourism, this year's film festival will plan the French Film Week, which will select the outstanding works of France at major international film festivals in the past year, show the audience the diverse perspectives and social aspects of contemporary French cinema, and feel the latest exploration of the essence of film and the boundaries of images in the world film industry.
The Belt and Road Film Festival Alliance, initiated by the Shanghai International Film Festival, now has 55 institutional members from 48 countries, and was included in the list of multilateral cooperation outcome documents and practical cooperation projects of the 3rd Belt and Road Forum for International Cooperation last year. Relying on the "Belt and Road" Film Week organized by the Alliance, jointly organized by the Shanghai International Film Festival and Pudong New Area, this year will focus on Latin American culture, and the screening will continue to face the Yangtze River Delta.
The tiered cultivation system continues to create opportunities for newcomers
Adhering to the festival concept of "based on Asia, paying attention to the Chinese language, and supporting newcomers", the Shanghai International Film Festival has formed a "6+1" ladder cultivation system for newcomers after 30 years of accumulation. Founded in 2004 as a competition platform for discovering and nurturing new talents and new works, and supporting emerging Asian film forces, the Asian New Artists Unit focuses on deepening the Asian film industry and expanding the international territory of Asian films. Over the past 20 years, the unit has unearthed and launched a large number of filmmakers who are now active in the industry, and the recent word-of-mouth works "Youth Diary", "Away by Boat" and "Under the White Sun" were all shortlisted works in the Asian Newcomer Unit of the Shanghai International Film Festival last year. This year's Asia New Unit will focus on "Inheritance and Prospects", set up a series of activities such as screenings, forums, and awards, and continue to provide a space for new Asian filmmakers and new works to be displayed, emerging opportunities, and a shining platform.
The short video unit, which celebrated its fifth anniversary, was renamed "Mini Movie Unit" this year. At present, more than 1,300 entries from more than 70 countries and regions have been collected in this unit, showing younger, more diverse and more exploratory creative characteristics.
As a competition unit of the Golden Goblet Award, since its inception in 2017, both animated short films and live-action short films have always maintained a very high level, and there are many new short films by well-known directors in this year's submitted films; The Venture Capital Training Camp will be conducted in two phases, including a training workshop during the Film Festival in June and a development workshop at the end of the year after the Film Festival, which will select and track two "best training camp projects" and transform them into the focus of the "6+1" step-by-step newcomer cultivation system. 380 projects were solicited for film project venture capital, including 330 script projects such as young director projects, projects in creation, and international cooperation projects, and 50 projects in production; The "SIFF YOUNG x Shanghai Young Filmmakers Support Program" cooperates with Shanghai's film industry development support policies, aiming to cultivate a group of outstanding young leading film talents with national influence.
The mini-film unit, Golden Jue short film, venture capital training camp, film project venture capital, Golden Jue Asian Newcomer Unit, Golden Goblet Award and SIFF YOUNG x Shanghai Young Filmmaker Support Program - the "6+1" ladder newcomer cultivation system continues to open up the organic connection mechanism, and actively promote newcomers to enter the industry practice, which is the mission of the Shanghai International Film Festival as an international A-class film festival.
The multi-level display and cooperation platform focuses on technological innovation and helps the industry to renew
The film and television industry chain is long, with a high degree of aggregation and strong derivative effect. Driven by the wave of science and technology, the industry is undergoing unprecedented changes, and the Shanghai International Film and Television Festival, which adheres to the characteristics of "international, professional and leading", also focuses on scientific and technological innovation in the field of film and television.
The Golden Jue Forum will kick off with suggestions and suggestions from leading figures in the film industry to promote the high-quality development of the film industry; The New Ecology Forum on Film Distribution discussed differentiated distribution mechanisms such as split distribution and "weekend files"; The Film and City Forum focuses on the integration and symbiosis of film and urban development; In Songjiang District, Shanghai's science and technology film capital, the "Huashan Debate" in the field of science fiction film and television in mainland China will be held: this year's science fiction theme forum will focus on "artificial intelligence + film". From June 16th to 18th, the Film Market held at the Shanghai Exhibition Center focused on the entire industry chain of the film and television industry with two major sections: exhibition and market activities, and planned and carried out diversified industrial activities in the form of project promotion, IP promotion, industry salon, market screening and one-on-one negotiation.
The Future Cinema Unit in cooperation with Putuo District of Shanghai, on the one hand, will hold sharing sessions around the future film and television industry, and on the other hand, rely on AR, VR, MR and other imaging technologies to plan XR works screenings, bringing more diverse immersive interactive experiences to the public. "China Film and Television Night" has become an annual event of Chinese film and television to spread the style of China's film and television industry to the world from the perspective of the main station, and this year's fourth theme around the theme of "Light and Shadow World Chinese Story" will still be held in Shanghai International Media Port during the film festival. As an annual event for Chinese filmmakers and mainstream media professionals, the "Film Channel Media Focus Unit" presents the support and love of media professionals for Chinese films.
The Magnolia Forum, which brings together the diverse content of the radio and television listening industry and integrates the development of the industry, will not only discuss the current hot topics of "cultural and tourism integration" and "international communication", but also carry out cold thinking under new technology, and the content of the related theme forums mainly involves "the integrated development of popular film and television IP and cultural and tourism industry", "overseas festivals and exhibitions empower international film and television content cooperation", "the integration of video ultra-high-definition and all-media intelligent creation", "focusing on the use and governance of new media productivity AIGC", and "Appreciation and Dialogue of the Large-scale Documentary "Why China", "New Blueprint for Animation Development Driven by Technology and Art", "New Direction of Online Movies" and other more subdivided creative fields. Compared with the Magnolia Forum, the TV market activities with a more relaxed atmosphere will also aim at the future trend in the field of radio and television audiovisual and the rapid development of cutting-edge technologies such as AIGC, focusing on the theme of "high quality, all-media, and big audio-visual", and hold technical seminars on new quality production and broadcasting technology of radio and television, financial media communication in districts and counties, and high-tech audio-visual creation empowered by AI technology, etc., to discuss the landing and monetization path under the development trend of technological innovation from a more specific practical level.
Last year, for the first time, the Shanghai TV Festival included the entire section of online audio-visual content in the selection scope of the Magnolia Awards, adding weight to the gradually forming "big audio-visual" pattern. This year's Shanghai TV Festival will further focus on the strong growth of the network creation form, hold the Shanghai Micro Short Drama Conference, organize a series of industrial activities, hold a micro short drama theme forum, and select outstanding projects for performance, venture capital, negotiation, etc., in the process of advocating the improvement of micro short dramas from high traffic to high quality, showing the increasingly mature combination between humanistic heritage and human fireworks.
Meet the diverse audio-visual "Magnolia Bloom" ceremony in the city of cinema
The theme of the 26th Shanghai International Film Festival is "City of Films". At the press conference, the poster of this year's film festival was unveiled. The picture shows the silhouette of the people walking around the city, and the representative Shanghai cinema blends into the night of Shanghai, like an upcoming movie, implying that in Shanghai, the birthplace of Chinese films, you will encounter a better time and a more beautiful life.
This year's film festival will start selling tickets on June 7 at 12 noon on the Taopiao platform. On the occasion of the 75th anniversary of the founding of the People's Republic of China and the 75th anniversary of the liberation of Shanghai, the specially planned "City, Light and Shadow: Celebrating the 75th Anniversary of the Founding of the People's Republic of China and the 75th Anniversary of the Liberation of Shanghai" screening unit selects new domestic films and Shanghai-themed film works from different periods, showing the red culture, Shanghai-style culture and Jiangnan culture in the blood of Shanghai city with film language; The Science Fiction Film Week unit focuses on the theme of artificial intelligence, selecting classic artificial intelligence-themed films in film history and new global works in recent years. Units such as the premiere ceremony, tribute to the master, and Chinese new style, which are widely familiar to fans, will still be staged as scheduled.
The screening will be held in 47 theaters in 16 districts of Shanghai. These cinemas have witnessed the renewal and development of Shanghai, the growth and expansion of citizens' cultural needs, and also demonstrated the new trend of the city's cultural development. This year's film festival will connect some cinemas in the central city, connect the large and small landscapes between cinemas and cinemas, plan a "Walk with Movies" city walking route, and recommend fans to go to the movie appointment to appreciate the beauty of the city.
In the poster screen of the 29th Shanghai TV Festival, the Oriental Pearl TV Tower, a cultural landmark in Shanghai, is vaguely presented, one of the witnesses of the development of China's radio and television industry. The picture captures the changes in the spherical lighting landscape on the Oriental Pearl TV Tower through real shooting, implying "the same screen, the same frequency", showing the current development trend of diversified TV media and program content.
No matter what era the TV industry is in, the screen has always been intimately connected to the audience. During each Shanghai TV Festival, the Magnolia excellent program exhibition and broadcast activities will select excellent works from the works registered for the competition, and make the TV Festival truly a feast of light and shadow at the doorstep and temperature through the full coverage of TV platforms, online video platforms and offline Huimin screenings. This year's offline Huimin screening carefully planned parent-child, sports competition, Guoman, overseas hot drama and other unit series, will be distributed in 16 districts of the city about 20 art venues open to the public for free. These venues, such as the China Art Museum, the Museum of Contemporary Art, the Jiushi Art Museum, the Shanghai Book City, and the East Branch of the Shanghai Library, are usually popular check-in places for citizens and tourists to watch art, connecting the cultural context of the city. Through the weaving of audio-visual content and urban space, the TV festival will give more wonderful fashion elements and social experience to "watching TV" in the multi-screen era.
The "Magnolia Bloom" award ceremony will be moved to the Lingang Performing Arts Center. The Lingang Performing Arts Center, located in the Lingang Center, the first "scientist community" urban unit in China, is an important supporting facility for the cultural development of the new area. At that time, the most shining stars of the TV industry at home and abroad in the past year will gather in this "young city, young city", drawing an end to this TV festival, and injecting heat into the new city with an industry feast, in order to resonate with the same frequency of cultural vitality and urban development.
The jury of the Magnolia Award at the 29th Shanghai TV Festival was announced
The major awards of the Magnolia Award at the 29th Shanghai TV Festival will be announced on the evening of June 28. The full list of judges is as follows:
The jury list of the main competition unit of the Golden Goblet Award and the Asian Newcomer Unit of the 26th Shanghai International Film Festival was announced
The major awards of the Golden Goblet Award at the 26th Shanghai International Film Festival will be announced at the Golden Goblet Award Ceremony held at the Shanghai Grand Theatre on the evening of June 22. The jury of the main competition and the Asian newcomer section is as follows:
Main Competition
Chairman:
Chen Yingying (French director and screenwriter)
Commissioner:
Love de Hill (Australian director and screenwriter)
Matthias Glasner (German director)
Leung Ka-fai (Hong Kong actor)
Santiago Mitre (Argentinian director and screenwriter)
Song Taijia (Chinese director and screenwriter)
Zhou Xun (Chinese actor)
Asian Newcomer Unit
Chairman:
Cao Baoping (Chinese Director, Screenwriter, Producer)
Commissioner:
Shin Adachi (Japanese director and screenwriter)
Lila Avilés (Mexican director, screenwriter and producer)
Dapeng (Dong Chengpeng) (Chinese director and actor)
Ni Ni (Chinese Actor)
Shen Xuan (Chinese Producer and Curator)
(The order of the judges is based on the first pinyin letter of the surname or the English alphabet)