On May 13, the 2nd Jingmai Mountain Tea and Rural Revitalization Summit Forum and Jingmai Mountain Eight Horse Joint New Product Launch Conference was successfully held in Pu'er, Yunnan. Liu Zhonghua, Academician of the Chinese Academy of Engineering, President of Hunan Normal University and Honorary Dean of Pu'er College, Hu Guoyun, Secretary of the Party Committee of Pu'er University, Liu Jihong, Secretary of the Lancang County Party Committee, Wang Wenli, National Intangible Cultural Heritage Inheritor and Chairman of Bama Tea Industry, He Qingyuan, Director of the Tea Research Institute of Yunnan Academy of Agricultural Sciences, and other leading guests gathered together to open a cutting-edge event of world heritage tea mountain brand building and rural revitalization and development.
Wang Wenli, a national intangible cultural heritage inheritor and chairman of Bama Tea Industry, attended the event and delivered a speech.
The picture shows Wang Wenli, a national intangible cultural heritage inheritor and chairman of Bama Tea Industry, delivering a keynote speech on "Small Tea Leaves, Big Responsibility".
Wang Wenli said that a small piece of tea bears a big responsibility. Tea is a livelihood industry and the golden key to rural revitalization, which connects tradition and modernity, not only enriching the lives of Chinese people, but also becoming a spiritual oasis for people. According to the statistics of the China Tea Circulation Association, China's tea compound growth rate in the past ten years is nearly 10%, and the terminal market size has reached the trillion level. It can be seen that there is great room for the development of China's tea industry. Small tea has made a big difference, as a cultural drink that has been inherited for thousands of years, the eight horse tea industry and the signal have been jointly recognized by the Ministry of Commerce and other five departments as the "China time-honored brand", and now, the development of the tea industry has caught up with the prosperous era, and the eight horses have taken advantage of the east wind of the times, forged ahead, and achieved the first sales volume in the industry in the field of high-end Chinese tea.
The picture shows Wang Wenli, a national intangible cultural heritage inheritor and chairman of Bama Tea Industry
In recent years, with the continuous development and deep cultivation of the Eight Horse Tea Industry in the field of Wuyi Rock Tea, it has achieved the first place in paying taxes in Wuyi Rock Tea and Anxi Tieguanyin Origin for 4 consecutive years. Wang Wenli said that Bama Tea Industry can stand out among more than 1.5 million tea-related registered entities in the country and achieve the first sales volume. There are two main reasons: good quality tea and good quality stores, correspondingly, are the ultimate pursuit of product quality and service quality of Bama. "From Tea Garden to Tea Cup" to create a cup of high-quality tea, more than 3,400 chain stores, to bring customers a comfortable space and service experience.
The picture shows the scene of the 2nd Jingmai Mountain Tea and Rural Revitalization Summit Forum and Jingmai Mountain Eight Horses Joint New Product Launch Conference
In Wang Wenli's view, the charm of Pu'er lies in its unique origin, variety and efficacy, which is the great connotation given by time and region. As the world's first tea mountain to be successfully inscribed on the World Heritage List, Jingmai Mountain and Bama Signal Kee presented a cup of World Heritage tea "Jingmai on the Clouds" with extremely rich connotations to the world. Under the careful guidance of the academician team, the careful protection of the Jingmai mountain people and the careful blending of the Eight Horse team, the "first cake" in the Pu'er tea industry was born, and the incomparable natural ecology, the incomparable technical formula, and the incomparable Jingmai flavor together created the incomparable "Eight Horse Signal Notes, Jingmai on the Cloud".
Tea has a market, and tea farmers can have a way out. Wang Wenli firmly believes that in this era of national prosperity and tea prosperity, Chinese tea, which rises together with the motherland, will surely give birth to a great brand.
The event was supported by the Department of Agriculture of the Chinese Academy of Engineering and Xinhua News Agency, guided by the China Tea Circulation Association, and hosted by the People's Government of Lancang County, Pu'er City, Yunnan Province, Pu'er University, Pu'er Science and Technology Bureau, Yunnan Institute of Circular Agricultural Industry, and Tea Research Institute of Yunnan Academy of Agricultural Sciences.