Recently, Alipay Huabei and Bank of Nanjing launched a new function called "Spend Anywhere".
According to Alipay's online customer service, "Spend Anywhere" is to meet the demands of users to use Huabei in more scenarios, and Huabei is trying to cooperate with banks to support bank accounts to bind Huabei quotas. When users spend on WeChat, JD.com, Douyin and other platforms, they can use the Huabei quota by choosing a bank account to pay.
It is worth noting that at present, the "Spend Anywhere" function is being tested, and it has been connected to Bank of Nanjing, and only some users are supported to open it for the time being, and it will be opened one after another. If you are selected as a "test user", then after entering the Huabei page, you can find the corresponding entrance.
According to the introduction of the "Service Instructions" of the product, after opening the service, Bank of Nanjing will open an exclusive account for the user, and the account will be bound to the Huabei quota when it is opened, which can be used on WeChat, Jingdong, Douyin and other platforms. Once activated, users can turn it off at any time when they don't need it.
It is not difficult to find from the agreement displayed at the time of opening the service that, in essence, Bank of Nanjing provides an exclusive Type II account for "Spend Anywhere" users. According to the relevant regulations, the cumulative daily limit of payment for Category II households is 10,000 yuan, and the cumulative annual limit is 200,000 yuan. In addition to the limit, "Spend Anywhere" also has some restrictions on transaction types, such as "Spend Anywhere" does not support transfers, remittances, WeChat red envelopes, financial repayment business and fund transfers.
Huabei is a scenario-based consumer financial service launched by Ant Group in 2015. With Alipay's good acceptance environment, interest-free period for a certain period of time, convenient user experience and other characteristics, Huabei has developed into a phenomenal consumer financial product with hundreds of millions of users.
2021 is an important year in the development of Huabei, with the approval of Ant Gold Company to open, Huabei has become its exclusive product, and the consumer credit funded by other financial institutions has been brand segregated and named "credit purchase". After the brand isolation, the Huabei part mainly meets the daily small and medium-sized consumption needs of users, and the "credit purchase" is a consumer credit service type that is fully funded by banks and other financial institutions and independently approved and credited, which can meet the needs of some users for more quotas.
In the field of consumer finance, the reason why Huabei can become a phenomenal product is that in addition to relying on Alipay, its innovation ability is also very crucial. Focusing on the user service system, Huabei has launched a series of services, rights or products such as installment life, Huabei gold, Baobei youth, Huahua card, and intimate flowers.
"Spend Anywhere" users leave messages on social platforms
This time, Huabei has achieved "going out" with the help of bank card accounts, which can be regarded as responding to the demands of some users.
In fact, with the help of the bank's exclusive Type II account, combined with consumer credit, it is not uncommon to open up the payment channels of various platforms, such as Little Goose Spending Money (WeBank), We2000 Account Reserve (WeBank), Take to Flower QuickPass (Qunar × Bank of Shanghai), Baitiao Cent Card (JD Finance ×Bank of Shanghai), Lehua Card (Le Installment × Bank of Nanjing), Baidu QuickPass Card (Baidu Finance× Baixin Bank) and so on. Even, Huabei's "brother" borrowed from another product has launched a similar product.
WeBank We2000 account
WeBank We2000 is a special product, it is a set of accounts, access, consumption payment, points rights and other services in one of the product, users can deposit funds into the We2000 account, can be bound to WeChat payment and other channels to use. In addition to the "recharge consumption", the We2000 account also has the "reserve" function, when the user's We2000 deposit balance is insufficient and the payment reserve function is activated, the reserve amount will be automatically used to make up the difference and complete the payment.
If you look at the reserve part of the We2000 account alone, it can be regarded as a credit loan product provided by WeBank with a maximum of 2,000 yuan. When applying for the activation of the reserve fund function, the user needs to agree to sign the relevant agreement, and the maximum loan period of the reserve fund is 1 year, and the interest is calculated on a daily basis, and the daily interest rate is about 0.04%.
"Borrowing Card"
The essence of the "borrowing card" is a type II account of Shanghai Pudong Development Bank, and the account can be bound to Alipay for direct use after opening. The limit and interest rate of the "Debit Card" are the same as those of the Debit Card itself, and users can directly select the "Debit Card" as the payment option when paying. With the help of this card, borrowing can directly realize full-scene consumption.
Each purchase generated by the "Debit Card" will automatically generate consumption installments, and only the repayment method of "interest first and principal later" is supported. The "borrowing card" adopts a daily interest calculation method, that is, the interest is charged for as many days as it is used, and users can also repay in advance at any time according to their needs.
However, it should be pointed out that whether it is We2000 account reserve, "debit card" or the aforementioned many "bank exclusive class II account + consumer credit" products, they all have a lot in common with the main "consumption installment" service, and the biggest difference between Huabei and the launch of "Spend Anywhere" is that there is no interest-free period.
The interest-free period of up to 40 days in Huabei will make "Anywhere Flower" stand out among similar products.