At present, cardholders are facing many challenges and difficulties in their daily life and work, such as "difficulty in using a car, repairing a car, managing a car, finding goods, and ensuring safety", which are the pain points of the truck driver group.
At this year's Hefei "5.2 Card Friends Festival" Truck Driver Rights Protection and Development Conference, Ji Shengshi, Secretary of the Party Committee and General Manager of FAW Jiefang Marketing Headquarters, put forward a "liberation plan" to protect the rights and interests of truck drivers. With the help of the concept of "disease, medicine, efficacy, and support", it expounds the way to "break the game" in the industry, helps cardholders break the "dilemma", and directly hits the "five major pain points" in vehicle operation.
1. Solve the "difficulty in using a car"
At present, the high cost of transportation has compressed profit margins and affected the sustainable development of the industry, and everyone is eager to find a more effective solution between cost and profit. In the opportunity period of "oil to gas", Jiefang focused on launching new "high-horsepower" gas products to meet the needs of cardholders in all scenarios. Jiefang 6SX1 engine, 100 kilometers of gas consumption is 2 kg lower than other brands, if the annual operation of 200,000 kilometers is estimated, can help cardholders increase income of about 20,000 yuan per year.
In addition, in response to the problem of high oil prices, FAW Jiefang has joined hands with PetroChina to launch the "Youyou Fuel Card", which has been implemented in Hebei, Henan, Shandong, Anhui, Sichuan, Zhejiang and other provinces, with a preferential range of about 1%-2%, reducing cost pressure for cardholders.
Jiefang has also developed a "fuel consumption management" system, which uses big data algorithms to analyze personal driving behavior from multiple dimensions such as throttle control and idle time, accurately monitor fuel consumption, and provide fuel-saving suggestions to help cardholders cope with the problem of high fuel consumption. The system currently covers 340,000 Jiefang users, and the "driving behavior analysis function" on the Jiefangxing App has been used 9.8 million times a year, helping users save about 0.5 liters of fuel per 100 kilometers on average, and saving more than 6,000 yuan per capita per year.
2. Solve the "difficulty in repairing cars"
Cardholders said: "The original spare parts are expensive!" Jiefang has developed affordable and high-quality TQC repair parts. Jiefang out-of-warranty TQC maintenance parts cover more than 2,000 products, and the price of spare parts is reduced by more than 30% compared with the original parts, which is cost-effective and effectively reduces the operating costs of the whole life cycle of users.
Cardholders reflected: "The price is not transparent!" Jiefang publicizes the price of maintenance projects on the "Jiefang Xing" APP, and the maintenance projects are priced uniformly across the country, the general maintenance cost is reduced by 20%, and the number of maintenance projects publicized continues to increase.
The cardholder proposed: "It's inconvenient to enter the station!" Jiefang shortens the service radius and provides free door-to-door service. More than 2,000 service stations can provide free door-to-door maintenance, door-to-door maintenance, and door-to-door electricity services. In the future, the service radius of liberation will be shortened by 15%-20%.
If the vehicle breaks down and is inconvenient to enter the station for maintenance, users can also choose to liberate the "remote intelligent diagnosis and repair" and "remote DPF regeneration" services. It can diagnose more than 3,000 common faults, including water temperature status, DPF carbon load, torsion limiting state, oil pressure, and more. Up to now, the country has accumulated more than 210,000 access users, successfully achieved 330,000 remote services, and saved an average of 300 yuan for cardholders.
In addition to the above rights and interests, Jiefang also provides "free night rescue service", "parking compensation" and "substitute car service", which not only solves the pain point of "difficult car repair" for users, but also injects new connotation into Jiefang's "moving service", further improves customer satisfaction and enhances brand image.
3. Crack the "difficulty in managing cars"
The problem of "difficult car management" includes not only cash and bill management, but also driver and financial management. The "ecological" value-added services built by FAW Jiefang have become the key to solving such problems.
At present, Jiefang has a variety of ETC products, including: Shangao Lutong Card, Yuetong Card, Zhejiang Tong Card and other products to meet the diverse needs of users in different regions. ETC is bound to the bank card for automatic deduction, easy to realize online bill management, and has the function of eliminating blackout after overdue, which is suitable for a variety of commercial vehicle use scenarios such as logistics parks, highway entrances, and vehicle management offices. More than 100,000 trucks across the country have activated and used Jiefang ETC, with daily tolls of more than 40 million yuan and more than 85% of users' monthly activity.
The liberation of the "fleet management system" is to apply digitalization to fleet management and help the team to achieve "management of vehicles, people, and money". At present, the system serves more than 1,200 fleets, manages 30,000 vehicles, improves the driving behavior of thousands of drivers, reduces the fleet accident rate by 11% on average, and reduces the fleet's labor cost by 15%.
4. Solve the "difficulty in finding goods"
In response to the pain point of cardholders' "difficulty in finding goods", a one-stop "finding service" was launched on the "Jiefangxing" App. Among them, the supply of goods from multiple platforms is brought together, and through the industry's leading vehicle and cargo matching algorithm, the first-hand supply of goods can reach the cardholders directly, and all the sources of goods are provided free of charge, and the supply of goods is real and guaranteed, so as to realize "good cars find good goods, and good goods find good cars".
At present, the cumulative supply of goods on the platform has reached 2.82 million tickets, with 13,000 new supplies per day, an average daily transaction of 28,000 orders, and a total freight of more than 54 million yuan. Master Zou, a user in Shandong, used it and traded 10 orders within a month, with a freight income of nearly 28,000 yuan. In the future, this feature will be open to all cardholders for free!
5. Solve the "difficulty in security assurance"
Truck drivers drive all over the country and are highly mobile, and the safety and security challenges they face are multifaceted. There are road safety risks from drowsy driving; There are also financial burdens caused by insufficient insurance coverage when encountering accidents and difficulties; There are also situations where the awareness of rights protection is weak when facing disputes. In this regard, liberation is multi-pronged to protect the rights and interests of cardholders.
In terms of traffic safety, "Safety Butler Insurance" allows users to enjoy 24×7 hours of safe operation services. In terms of life security, Jiefang took the lead in caring for truck drivers and implemented the problem of solving the problems of cardholders. Since its release, the "Liberation Love Pilot" has invested more than 12 million yuan, helped more than 3,600 people, and helped 28 provinces, municipalities and autonomous regions across the country, and is not limited to brands, and is carried out for truck drivers in the whole industry, of which non-liberation cardholders account for more than 30%.
In addition, Jiefang has added a "legal aid" service for truck drivers. The professional lawyer team provides free consultation and answers, collection of materials, and other full-process services to help truck drivers defend their legitimate rights and interests with legal weapons. Up to now, the "Legal Aid Service" has helped more than 100 cardholders to resolve disputes and disputes related to the transportation of goods, and assisted in recovering more than 300,000 yuan.
It is by virtue of technology leadership, product pilot, and service leadership that FAW Jiefang has become the most solid backing for thousands of cardholders, and it has also made users' trust in Jiefang consistent! It has achieved the "two-way rush" between enterprises and users. In the future, Jiefang is willing to work with the majority of cardholders, industry partners, and ecological partners to move forward hand in hand on the road of co-creation, sharing, and win-win, aiming to make the transportation process an easy and free journey, and make truck drivers a desirable profession.