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What do these "original brands" rely on to polish the "golden signboard"

author:Wah Seng Online

Xinhuanet, Shanghai, May 14 (Reporter Yang Youzong, Wang Moling) Green and low-carbon aviation fuel, diamonds with high scientific and technological content, and original ecological agricultural products with increasing brand value...... At the 2024 China Brand Day event, the China Brand Expo, a series of "original brand" brands in the upstream of the industrial chain shined.

What do these "original brands" rely on to polish the "golden signboard"

2024 China Brand Day Event.

Sea buckthorn juice, dairy products, honey, soy...... In the exhibition area of the China Brand Day and the China Brand Expo over the years, the local pavilions with different characteristics are always a beautiful scenery on the scene. In various local pavilions, original ecological agricultural products can always attract more attention.

At the China Brand Expo of the 2024 China Brand Day event, many exhibitors gathered at the entrance of the Hubei Exhibition Hall, where everyone rested and drank a cup of tea.

What do these "original brands" rely on to polish the "golden signboard"

On May 10, at the China Brand Expo, Chen Mengqiu (left) was explaining the characteristics of Ichuan black tea to the exhibitors.

"Have you ever felt that our tea soup has a strong nectar aroma?" Chen Mengqiu, marketing director of Hubei Lichuan Red Industry Group Co., Ltd., greeted everyone to drink tea while explaining the characteristics of Lichuan black tea.

What do these "original brands" rely on to polish the "golden signboard"

On May 10, at the China Brand Expo, Chen Mengqiu (left) and his colleagues were promoting Ichuan black tea.

"To tell the story of Chinese tea well, we must actively embrace young consumer groups." Chen Mengqiu said. Many young consumers do not have the habit of drinking tea, but they are used to drinking milk tea, which also brings new growth opportunities for Chinese tea, including Icheon black tea. Not long ago, an Internet celebrity tea brand launched a new product "I don't know the true face of Lushan", and the tea base used is Lichuan black tea. Some netizens commented, "It turns out that Icheon black tea is so delicious!"

To explore a new path of green and low-carbon development, we also need to work the "original brand". Waste straw, bagasse, gutter oil...... At the China Aviation Fuel booth, the bottles and cans lined up in a row of materials that seem to be "scrap" are actually valuable raw materials for sustainable aviation fuel. According to the staff of the China Aviation Fuel booth, compared with traditional aviation fuel, it can reduce carbon emissions by up to 85%.

What do these "original brands" rely on to polish the "golden signboard"

CNAF's booth showcasing raw materials for sustainable aviation fuel.

According to the International Air Transport Association, global SAF use will increase significantly from 50,000 tonnes in 2020 to 6.3 million tonnes in 2025 and 358 million tonnes in 2050.

According to reports, China Aviation Fuel actively implements the national "dual carbon" strategy, accelerates the development of sustainable aviation fuel, focuses on the sustainable aviation fuel industry, coordinates the orderly connection of domestic and international markets, and implements the transformation of sustainable aviation fuel storage and supply facilities to ensure safe supply, which plays an important role in the fundamental transformation of the green and low-carbon transformation of the aviation industry.

Diamonds, which were once considered the result of nature, can now be cultivated and play a much larger role in industry. At the power diamond booth in the Henan exhibition area, the dazzling diamond tide goods attracted many visitors to check in and visit. These diamonds cost only one-tenth of the price of natural diamonds.

What do these "original brands" rely on to polish the "golden signboard"

Lab-grown diamonds on display at the Power Diamonds booth.

What's the difference between lab-grown diamonds and natural diamonds?" Lab-grown diamond is a gem-quality large single crystal diamond synthesized by scientific methods to artificially simulate the crystallization conditions and growth environment of natural diamond, which has the advantages of cost performance, environmental protection trend and style diversification. Chen Yanan, director of the Power Diamond Exhibitor Project Office, said that the large single crystal of gem-quality diamond in synthetic diamond with a certain standard of color, weight and purity can be used as lab-grown diamonds.

Diamond is the hardest substance found by human beings, with excellent mechanical, thermal, optical, acoustic, electrical and chemical properties, known as "industrial teeth", enjoys the reputation of "king of materials", and is recognized as the "ultimate semiconductor".

The popularity of "Henan Diamond" is a microcosm of the rise of the mainland's material industry. According to the data of China Machine Tool Industry Association, the output of synthetic diamond single crystal and diamond wire saws in mainland China has accounted for more than 95% of the world's total output, and advanced tools such as diamond saw blades, grinding blocks, and thin-walled drills have also accounted for more than 60% of the world's total output, and continue to make new breakthroughs in machining, semiconductors, national defense science and technology, etc.

From agriculture, to industry, from catering to energy, the "original brand" polished the "golden signboard" at the China Brand Day event!

Source: Xinhuanet

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