"Celebrating More Than Years" has attracted much attention since its launch, and the number of reservations for this costume drama series based on the novel of the same name has exceeded 10 million. As one of the most watched costume dramas in 2019, the word of mouth exploded after the season was broadcast, with a Douban score of 8.4 points. The season is even more powerful, which makes people look forward to it. But just as the departure was approaching, there were false rumors that the plot resources had been leaked, and the official had to urgently issue a statement to refute the rumors and reshape the brand image. This turmoil has once again triggered the industry's attention to the secrecy of the series.
First, the strong lineup arouses expectations
Ji has joined a number of powerful actors, and the lineup can be described as star-studded. In addition to the season's starring Zhang Ruoyun, Li Qin, Wu Gang, Zhang Songwen, etc., new faces such as Zhang Yunlong and Jin Chen will also join. Zhang Yunlong is very popular with the role of "Yun Song" in "Chen Qingling", and Jin Chen will play the role of Ye Ling'er. This personnel arrangement has caused a lot of controversy, and some netizens have questioned whether Jin Chen's acting skills are enough to control this important role. But judging from the official stills, Jin Chen's appearance is playful and lovely, which may bring a new interpretation to the role of Ye Linger.
Second, the plot is confusing and exciting
A wonderful review of the plot of the season, Fan Xian first entered Dali and was involved in the whirlpool of a family battle. He is a man of great wit and has repeatedly shown his skills in the midst of many crises, and finally unravels a shocking conspiracy. The plot of the season is even more confusing, and it will continue Fan Xian's scientific expedition in Dali, describing his grievances and entanglements with the four major families, as well as the battle of Dadong Mountain and other highlights. These spoilers are exciting, but they also spread false rumors that plot resources have been leaked.
3. The official refutes rumors and reshapes the brand
In the face of the rumors that the plot was leaked, the official time issued a statement to refute the rumors and called the police to defend their rights. This reminds the industry that Ji has had a leak of feature films, and now it is necessary to pay more attention to confidentiality. Once the plot resources are leaked, it will not only affect the audience's viewing experience, but also seriously damage the artistic creation of the crew. The official's quick response was precisely to reshape the brand image and reassure the audience.
Fourth, post-production publicity and distribution are grasped with both hands
Officially, the season is currently in the post-production and publicity stage, striving to give the audience a happy ending. Judging from the trailers that have been announced, Ji has improved in terms of costumes, scenes, and special effects. In terms of publicity, the official is also actively creating topic heat, constantly releasing stills and spoilers, which has whetted the audience's appetite. The season is well received, the season is highly anticipated, and I believe that as long as the quality is controlled in the later stage, the praise of the season will be continued.
Although it has been plagued by leaked rumors, the official's timely efforts to refute the rumors and reshape the brand image, coupled with the strength of the lineup and the confusing attraction of the plot, the season of "Celebrating More Than Years" will surely continue the praise of the season and give the audience a satisfactory ending. This drama is not only well-made, but also contains a tribute to traditional culture. It is believed that it will bring an audio-visual feast to the audience, and will also stimulate more people's interest in and desire to explore classical literature.