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The 212 series models launched by Beijing Automobile Factory can be described as a classic representative of China's local hard-core off-road SUVs, which are deeply loved by consumers. With the rapid development of the automotive market, the 212 is also facing layers of challenges from competitors. Recently, the real car map of the new generation 212 manufactured by BAIC was exposed, and it is expected to be officially put on sale by the end of this year.
Appearance: Retains the classic hard-core style
As can be seen from the actual car picture, the new 212 maintains a classic hard-core style in the exterior design, with the front face still using the traditional double round headlights and black waterfall front grille, and with a raised engine cover, continuing the 212's consistent strong temperament.
At the same time, the new car has also been greatly improved in size, with a body length of 4749mm and a wheelbase of 2860mm, which is significantly higher than the current model. This will provide the new 212 with more powerful performance and good interior space.
Interior: The functional layout is more modern
The interior of the new 212 adopts a more modern design language, with a three-dimensional center console with a floating central touchscreen and physical buttons.
The doors are one-piece and no longer have visible split door frames like the current model, which will improve body rigidity and sealing. Overall, the interior functional layout of the new 212 is more in line with the usage habits of modern consumers.
Power: 2.0T engine maximum power increase
In terms of power, the new 212 will be equipped with a 2.0T engine independently developed by Dongan Automobile, with a maximum power of 185kW, which is 30kW higher than the current 2.4T engine, and the transmission system is expected to be mated to an 8-speed automatic transmission. The new 212 also has a traction function for a high load carrying capacity.
Market prospects: strive to break through the predicament
In the fierce SUV market, the 212 faces challenges from multiple competitors at home and abroad. While retaining the classics, the new generation 212 has been upgraded in terms of power and interior, fully taking care of the needs of consumers.
If the price is positioned properly, the new 212 is expected to rely on its unique hard-core personality to open up the situation among the target customer group and recreate the glory of the 212.
In order to break through the current market dilemma, 212 also needs to make great efforts in brand positioning, channel construction, and after-sales service. BAIC Manufacturing needs to clarify the brand connotation of 212 and combine product design and marketing with the real needs of Chinese consumers.
It is also necessary to strengthen the management of authorized dealers and provide professional after-sales service. Only by doing a good job in these basic tasks can 212 go further and further on the road to recovery.