Why is Jietu Automobile in the competition in the auto market?
The auto market in 2023 can be described as a battle of battles. In order to gain a larger market share, major car companies have done their best. Some have launched cost-effective new models, while others have fought a "ruthless move" in the price war. In this competition, Jietu Auto relies on its excellent product strength and innovative marketing strategy, and its momentum is rising.
As a young independent brand, Jietu Auto has achieved remarkable results in just a few years. Their popular models, Voyager and Shanhai T2, are not only popular in the domestic market, but also win a lot of fans in overseas markets.
This mid-to-large 7-seater SUV has been favored by consumers since its launch with its spacious interior space, strong power and rich configurations. It not only meets the needs of home transportation, but also can easily cope with some wild adventures. The price of the Voyager is quite affordable in its class.
The Shanhai T2 plug-in hybrid SUV further expands the product line of Jietu Automobile to the field of new energy. With a price of more than 70,000 yuan and a long pure electric mileage, Shanhai T2 is undoubtedly one of the most cost-effective plug-in hybrid models on the market.
The excellent product strength of Jietu Automobile is certainly an important reason for their momentum. But in addition, some innovative moves in the marketing strategy of Jietu have also won it a lot of attention and popularity.
For example, Jietu is the first car company in China to try the "no dealer" model. They connect directly with consumers and sell vehicles through online channels, which greatly reduces the cost of intermediaries. This model not only allows consumers to enjoy more affordable prices, but also makes Jietu stand out from its peers.
The "killer" marketing strategy of Jietu Automobile
Another "killer feature" of Jietu Auto is the policy of "interest-free installment for full car purchase" that they vigorously promote. This undoubtedly further lowers the threshold for consumers to buy a car, which is a great news for some consumers who are temporarily strapped for money.
Generally speaking, if you want to buy a new car, you have to pay high interest on the loan in addition to a large down payment. This is undoubtedly a heavy financial burden for many families. However, the "interest-free installment policy for full car purchase" makes car purchase more convenient and affordable.
Consumers only need to pay 30% of the car price as a down payment, and the remaining 70% of the final payment can choose to pay in installments, and they can also enjoy interest-free discounts. For example, to buy a 200,000 yuan Jietu model, the down payment is only 60,000 yuan, and the remaining 140,000 yuan can be repaid in 12 installments, only 11,700 yuan per month, and no interest is paid.
This payment method undoubtedly greatly reduces the financial pressure on consumers. If you buy a car through a bank loan, the monthly repayment amount will be much higher, and you will have to pay high interest. This marketing strategy of Jietu Auto directly solves the problem of many consumers who "want to buy a car but can't afford it".
In addition to the "interest-free installment for full car purchase", there are many other innovations in the marketing of Jietu Auto. For example, they are the first car companies in China to try the "no dealer" model.
The so-called "no dealer" model means that Jietu Auto directly connects with consumers and sells vehicles through online channels, eliminating the need for intermediate dealers. This model not only allows consumers to enjoy more affordable prices, but also makes Jietu stand out from its peers and win a lot of attention.
The future of Jietu Auto is promising
The key reason why Jietu Auto can win in the competition in the auto market in 2023 is their outstanding product strength and innovative marketing strategy. They are not only supported by strong products, but also can flexibly respond to market changes and grasp the pain points of consumer demand.
In terms of product power, the flagship models of Jietu Automobile, Voyager and Shanhai T2, are undoubtedly their fist products. This 7-seater medium and large SUV of the Voyager meets the various needs of consumers for family scooters with its spacious interior space, strong power and rich configurations. The Shanhai T2 plug-in hybrid SUV has expanded the product line of Jietu to the field of new energy, and has become one of the most cost-effective plug-in hybrid models on the market with a price of more than 70,000 yuan and an ultra-long pure electric mileage.
In addition to its excellent product strength, Jietu Auto is also ingenious in its marketing strategy. The policy of "interest-free installment for full car purchases" vigorously promoted by them directly solves the problem of many consumers who "want to buy a car but can't afford it". The "no dealer" sales model makes Jietu stand out from its peers and has won a lot of attention.
Jietu Auto has grasped some of the pain points and needs of the current automobile market and put forward practical solutions. They have met consumers' desire for cost-effective products and a convenient car buying experience with practical actions.
The future of Jietu Auto is still bright. With the continuous progress of new energy vehicle technology and the increasing attention of consumers to the concept of green travel, the layout of Jietu in the field of new energy will be promising. In the field of traditional fuel vehicles, Jietu is also expected to maintain its leading position with excellent product strength and marketing strategies.
In order to be invincible in the future competition in the automotive market, Jietu also needs to continue to invest in product research and development, technological innovation, etc. Competition in the automotive industry is rapidly changing, and any negligence may be overtaken by competitors. However, judging from the current development trend, Jietu Auto is moving in the right direction, and the future is promising.