The Coconut Tree Group is causing trouble again!
In the past two days, a news of "sudden change in the painting style of the coconut tree live broadcast room" instantly detonated on the Internet! It turned out that on May 6, Coconut Tree Group was severely fined 400,000 yuan by the market supervision department for publishing vulgar advertisements such as "coconut water rubbing milk".
As a result, not only did they not reflect, but instead started a "drag show" in the live broadcast room!
Several female anchors, who changed their cool outfits in the past, were all wrapped tightly, like a few "men in black".
also deliberately danced in front of the camera and posed, looking like "Lao Tzu just doesn't accept it".
This operation is really hardcore! After seeing it, many people who eat melons shouted "This is a blatant confrontation with supervision", "Does the coconut tree boss want to fire all the power"?
Actually, the coconut tree is not a day or two.
People sold 50 billion yuan last year, and they are still among the top 100 private enterprises, but they like to go on the sidelines.
"Coconut Tree Milk PK Yili Milk", "Coconut Tree = Love", "Thai Beauty's Choice", one is more curious than the other.
has been fined again and again by local regulatory authorities, and they are not afraid at all.
This time it was even more ruthless, and it went directly to "one worry, two dissatisfaction".
Lose sleep over something? What are you worried about? Isn't it just a fine of 400,000, can you still be fined? The two are not convinced, and they are more showy.
The first dissatisfaction is that the content published on the official website is "popular science education" and is not considered a commercial advertisement.
Isn't this talking nonsense with your eyes open? The second one was not satisfied, so he took the history of the factory and said that he had gone bankrupt and was a hero of reform and opening up.
What is it called? This is called "moral kidnapping".
In short, this wave of coconut palm operation is really wonderful.
Obviously, he is at a loss, but he has to go with the regulator.
However, there are actually some problems behind this incident.
First of all, some companies do not have enough reverence for laws and regulations, especially advertising laws.
The situation like coconut palm is not unique, and many companies dare to kick any "edge ball" in order to attract attention.
As everyone knows, the red line of the law is not for you to challenge.
Secondly, now that live streaming is too popular, supervision can't keep up with the rhythm.
For the sake of traffic, the anchor dares to say anything and pose in any pose.
What's more, under the banner of "welfare", they started to wipe the edge and wipe the edge again.
These chaotic phenomena urgently need the attention of the departments concerned.
In general, we need a company like Coconut Tree with personality and innovation, but we also need them to abide by the law and comply with the law.
To engage in a market economy, we cannot become a "monkey king of the king."
Only under the framework of the rule of law and under the constraints of morality can enterprises go further and the economy can be stable and far-reaching.
As for this, it is estimated that it will continue to ferment for a while.
What do you think is the meaning of this wave of "rebellious operation" of coconut trees? Is it really unconvinced, or is it another wave of heat? Let us know what you think in the comments section.
What do you think about this? Feel free to interact with me in the comment section!