Shatou endorsement war: Coca-Cola VS Yili, who is the winner?
Recently, the sports circle has been very lively, and the two giants Coca-Cola and Yili have been "fighting" because of the endorsement of Shatou (table tennis star). This is really laughable, the two major brands have to compete for the market, and even the endorsement of sports stars has to compete. So, who took this pouring wealth?
First, Shatou endorses, and the two giants compete for beauty
As a star in the table tennis world, Shatou's endorsement has naturally attracted much attention. This time, the two major brands, Coca-Cola and Yili, have chosen them as spokespersons, which can be described as unique. However, this has also made the business war between the two brands more and more intense.
Coca-Cola, with its unique brand voice and global influence, has created a series of impressive endorsement activities for Shatou. Whether it is an advertising shoot or an offline event, it is full of vitality and passion, making people feel the youth and vitality of Coca-Cola.
Yili, on the other hand, pays more attention to the presentation of visual effects. They tailor-made Chinese-style makeup for Shatou, which not only made the two stars look more handsome and compelling, but also fully demonstrated the cultural heritage and aesthetic taste of the Yili brand.
Second, the business war has escalated, and the two major brands do not give in to each other
With the deepening of the endorsement activities, the business war between Coca-Cola and Yili has become more and more intense. The two major brands not only do not give in to each other in the choice of spokespersons, but also launch fierce competition in advertising creativity and marketing strategies.
With its strong brand voice, Coca-Cola is constantly launching new advertising ideas and marketing strategies in an attempt to capture a larger share of the market. Yili, on the other hand, has attracted the attention and love of a large number of consumers with its unique Chinese style theme and visual presentation.
In this business war, both brands have shown strong strength and creativity. However, this also leaves consumers and fans a little confused: which brand to choose?
3. Shatou endorsement, who is the biggest winner?
In this business war, Shatou is undoubtedly the biggest winner. Not only did they gain the favor and endorsement opportunities of the two major brands, but they also gained more exposure and attention as a result. This is undoubtedly a huge boost for their careers and future development.
However, for consumers and fans, this business war has also given them more choices. Whether you choose Coca-Cola or Yili, you can feel the different charms and experiences brought by the two brands. It also makes sports marketing more interesting and diverse.
This business war triggered by Shatou's endorsement not only let us see the strength and creativity of the two brands, but also made us think about the future trend of sports marketing. In this highly competitive market, how brands can better use the influence and appeal of sports stars to create more attractive and creative marketing activities will become an important direction of sports marketing in the future.
At the same time, we also expect more sports stars to be like Shatou, through their own efforts and strength, to get more brand favor and endorsement opportunities, and contribute to the development of sports.
So, which brand are you more optimistic about in this business war triggered by Shatou's endorsement? Welcome to leave a message in the comment area to share your views and opinions!
Whether it is the new Chinese style that blends traditional and modern elements, or the sports style full of strength and vitality, they are like bright stars, each shining with a unique light. Not only are they beautiful, but they are also a perfect expression of the athletes' incomparable beauty and exuberant spirit.
Especially the new Chinese style, it seems to carry a mysterious magic, which makes people fall in love at first sight and feel good. The style that skillfully combines traditional elements with modern design not only shows the profound heritage of Chinese culture, but is also full of fashion and innovation, which makes people fall in love with it.
And Yili Company seized this excellent opportunity, and at the glorious moment when Wang Chuqin won the triple crown, and coincided with the yesterday of his birthday, it generously showed off the bus to be given to this athlete. This wealth is not only a reward and recognition for Wang Chuqin, but also a reflection of Yili's keen business vision. They know that in this way, they can not only enhance their brand image, but also win the favor and trust of consumers.
In contrast, Coca-Cola's sincerity is somewhat stretched. At this important moment, they don't seem to have come up with anything eye-catching. Perhaps, they should reflect on how to pay more attention to and support the athletes in the future, and show their sincerity and strength.
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