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Today's wine price| Feitian fell, what is the 24-year operation strategy of i Moutai?

author:Sauce Xiang Yan Sake Brewery

Today's Feitian Moutai 2017~2019, 2023~2024 original box and 2023 bulk bottle fell by 10~20 yuan/bottle, and the original box in 2016 plummeted by 50 yuan/bottle; The Year of the Dragon zodiac Moutai loose bottles and gift boxes fell by 10~20 yuan / bottle; Moutai Xunfeng 375mL fell 10 yuan/bottle, and scattered flowers fell 150 yuan/bottle.

Today's wine price| Feitian fell, what is the 24-year operation strategy of i Moutai?

Long-term supply of 1499 yuan Feitian Huamao package

The latest market price on May 13

Today's wine price| Feitian fell, what is the 24-year operation strategy of i Moutai?

May 13 Citylink wine price

Today's wine price| Feitian fell, what is the 24-year operation strategy of i Moutai?

What is the operational strategy of Moutai i Moutai in 2024?

Based on providing consumers with fair, fidelity and convenient services, i Moutai has built an S2B2C business model that links products, channels and consumers. As of the end of 2023, i Moutai has achieved a cumulative revenue of 34.257 billion yuan excluding tax, creating good economic benefits for the company. At present, the number of registered users of i Moutai has exceeded 60 million, and we will adjust the advertising strategy in a timely manner according to the sales situation of the platform.

Today's wine price| Feitian fell, what is the 24-year operation strategy of i Moutai?

Will direct selling continue in 2024?

At present, the company's sales channels are composed of social distribution, e-commerce, supermarkets, and self-operated channels (self-operated companies, i Moutai), etc., and a relatively complete channel ecosystem has been formed. In the next step, we will continue to work hard to promote synergy and balance among various channels, continuously optimize the channel ecosystem, and promote the sustainable and high-quality development of Moutai.

The development of direct sales channels such as i Moutai has greatly contributed to the growth of Moutai in the first quarter of 2024, so it has become the most important aspect for investors. However, based on the change of leadership just now, Moutai did not reveal the future development strategy of i Moutai. Including the recent market price of Moutai, it is everywhere that Moutai has recently stabilized.