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China Research Network
In recent years, the low-alcohol wine market has indeed flourished with the help of capital, not only has sales continued to rise, but the number of brands has also increased significantly. This is mainly due to the young people's pursuit of health, fashion and diversified taste, as well as the positive feedback from the market on low-alcohol wine products.
Judging from market data, the sales of low-alcohol liquor in China in 2020 will be 5.13 billion yuan, and there are as many as 5,000 low-alcohol liquor brands on the Tmall platform, including emerging brands such as Lanzhou and Meijian. During the 2021 "Double 11" of Tmall alcohol, the number of buyers of low-alcohol alcohol increased by more than 50% year-on-year, which further proves the huge potential of the low-alcohol alcohol market.
At the same time, traditional liquor brands have also joined the low-alcohol liquor market and launched their own brands and products. For example, Moutai launched "Youmi" blueberry wine, Luzhou Laojiao launched fruit wine brands such as "Qingyu", "Huajian Drink" and "Peach Blossom Drunk", Wuliangye launched "Xianlin Green Plum Wine", "Bailu Pomegranate Wine", "Wu Tune" and other products, and Gujing Gongjiu also established Anhui Baiwei Dew Liquor Co., Ltd. The addition of these traditional brands not only enriches the product range of the low-alcohol wine market, but also enhances the competitiveness and vitality of the market.
In addition to traditional liquor brands, some consumer giants have also begun to focus on the low-alcohol liquor market. For example, Nongfu Spring released its first rice wine + sparkling wine product, TOT Sparkling Drink, and Coca-Cola also launched Topake Hard Soda Sparkling Wine, an alcoholic beverage. The addition of these brands not only provides consumers with more diversified choices, but also further promotes the development of the low-alcohol wine market.
Overall, the low-alcohol wine market has great development potential and broad market prospects. With the continuous upgrading of consumers' pursuit of health, fashion and diversified taste, as well as the continuous entry and competition of traditional brands and emerging brands, the low-alcohol wine market will continue to maintain a rapid growth trend. At the same time, with the advancement of technology and innovation, the product variety and quality of the low-alcohol wine market will continue to improve, bringing consumers a better consumption experience.
According to the analysis of the China Research Industry Research Institute:
The outlook for the low-alcohol wine market looks positive, mainly due to the following factors:
Increasing health awareness: Modern people are increasingly focusing on a healthy lifestyle and controlling the amount and frequency of alcohol intake. Low-alcohol alcohol is favored because of its low alcohol content, which can not only meet the drinking needs of consumers, but also reduce the burden of alcohol on the body.
Expansion of the women's market: With the improvement of women's status and the increase in their spending power, women's demand for low-alcohol alcohol is also growing. The soft taste and light aroma of low-alcohol wines are very suitable for the taste needs of female consumers, so the female market has become an important source of market potential for low-alcohol wines.
The rise of young consumers: Young people are the main consumer group in the low-alcohol market, and they pursue healthy, rational and personalized consumption methods. Young people are increasingly consuming less and less high-alcohol beverages, and are looking for the health attributes and unique taste of low-alcohol alcohol. Their spending power and consumption concept have an important impact on the development of the market.
Diversified needs of the market: Consumers' demand for alcoholic products is becoming more and more diversified, and they are no longer satisfied with just traditional liquor, beer, etc. With its unique flavor, texture and packaging, low-alcohol liquor satisfies consumers' pursuit of fresh, fashionable and personalized products.
Support at the policy level: At the policy level, the development of diversified, fashionable and low-alcohol liquor products is also encouraged to meet the needs of different consumer groups. This provides a good policy environment for the development of the low-alcohol wine market.
However, the development of the low-alcohol wine market also faces some challenges. First of all, it is necessary to overcome the inherent concept of "low alcohol = low quality" and improve consumers' awareness and acceptance of the quality of low alcohol wine. Secondly, it is necessary to strengthen product innovation and R&D to launch more products that meet the needs of consumers. Finally, it is necessary to strengthen marketing and promotion to improve the popularity and reputation of low-alcohol wine brands.
To sum up, the development prospects of the low-alcohol wine market are positive, but it also needs to continue to work hard in product innovation, quality improvement, and market promotion.
The future development trend of the low-alcohol wine market may show the following directions:
Healthier trend: As consumers become more interested in healthy eating, low-alcohol alcohol will be more popular. Low-alcohol wines are not only low in alcohol, but also typically have a lower calorie, sugar, and carbohydrate content, which is in line with the modern pursuit of a healthy diet.
Personalization and diversification: Consumer demand for alcoholic beverages is becoming increasingly diverse, and the low-alcohol market is no exception. In the future, low-alcohol liquor brands will pay more attention to the personalization and diversification of products, and meet the different needs of consumers by launching products with different tastes, different styles and different packaging.
Enhancement of social attributes: Low-alcohol wines are more suitable for social occasions due to their soft taste and low alcohol content. In the future, low-alcohol liquor brands will pay more attention to the social attributes of their products, and attract more consumers to participate and experience by holding tastings, cocktail making competitions and other activities, so as to enhance the social influence of the brand.
Expansion of digital marketing and e-commerce channels: With the advent of the digital era, low-alcohol wine brands will pay more attention to digital marketing and the expansion of e-commerce channels. Promote your brand and products through social media, short videos, live broadcasts and other channels, while strengthening online sales and delivery services to enhance consumers' buying experience.
International development: The low-alcohol wine market has broad prospects for development in the world. In the future, low-alcohol wine brands will pay more attention to international development, expand overseas markets and enhance the international influence of brands by participating in international wine exhibitions and cooperating with overseas brands.
Cross-border cooperation and innovation: Low-alcohol liquor brands will actively explore cross-border cooperation and innovation, and launch more creative and distinctive products through cooperation with catering, tourism, fashion and other industries to bring consumers a new experience.
In short, the future development trend of the low-alcohol wine market will pay more attention to the improvement of health, personalization and social attributes, and strengthen the expansion of digital marketing and e-commerce channels, as well as international development and cross-border cooperation and innovation. These trends will help drive the continued growth of the low-alcohol wine market.
According to the 2023 China Consumer Report released by McKinsey, consumers are becoming more savvy when purchasing products, and the functionality and quality of products have become the most important factors influencing consumers' purchasing behavior. As a result, 49% of Chinese consumers believe that local brands are of better quality than foreign brands. It can be said that in the context of Chinese consumers paying more attention to the quality of the brand itself, local companies have ushered in more development opportunities.
If you want to know more about the detailed analysis of the low-alcohol wine industry, you can click to view the research report of Zhongyan Puhua
Pay attention to the headline number "China Research Institute of Puhua Research Institute", reply to "free report" by private message, you can get a free report, come and get it quickly!