On May 11, at the press conference of "2024 China Brand Value Information", the latest brand value of Lake Electric was announced, up to 10.03 billion yuan. Compared with 7.855 billion in 2023, the increase rate is as high as 27.69%! The achievement of this achievement not only highlights the profound heritage and strong growth momentum of Lake Electric in the domestic market, but also shows the strength and influence of Chinese brands in the international market.
Accurately grasp the needs of users, innovative products to win the favor of the market
In the context of the current downturn in the market environment and the sluggish overall growth of the industry, this leap of Lake Electric is even more valuable. Its success is not accidental, but based on its precise market positioning, continuous innovation and ultimate pursuit of quality.
If you want to stand out in the fierce market competition, you must deeply understand the pain points of consumers' needs and innovate based on them. Especially in the small household appliance market, the competition of product homogenization is becoming increasingly fierce, and only through technology research and development and product innovation can we open up new market segments and establish a high-quality high-end brand image.
Taking the Lake Sirius S9 large suction scrubber/vacuum cleaner as an example, this product accurately meets the high standard requirements of high-end users for household cleaning with its strong suction power and efficient cleaning ability, and has won wide recognition in the market. Similarly, the launch of Biyunquan T5 Pro tea boiling water purifier is also based on Lake's keen insight into market trends and deep understanding of consumer needs. It can not only provide pure drinking water, but also meet the diversified needs of users for making tea and tasting tea, which further enhances the brand value of Laike in the hearts of users. The hot sales of these two products are the best portrayal of Lake Electric's innovation and growth.
From Made in China to Created in China, Lake Electric has undergone a gorgeous transformation
In addition, the success of Lake Electric is inseparable from its international development strategy. As a representative of China's home appliances going overseas, in the past 30 years, Lake Electric has grown from the original vacuum cleaner ODM export-oriented enterprise to a leading enterprise in the global vacuum cleaner industry. This transformation is due to the company's continuous investment in technology and strict control of product quality. Today, Lake Electric has ranked first in the world in the production and sales of vacuum cleaners for 19 consecutive years, with a cumulative sales volume of more than 200 million units, becoming a leader in the vacuum cleaner industry.
The transformation of Lake Electric is also the epitome of the transformation of China's manufacturing industry from "Made in China" to "Created in China". The company is no longer satisfied with simple manufacturing, but pays more attention to technology research and development and brand building, and realizes the gorgeous turn from OEM production to its own brand. This change not only enhances the brand value of Lake Electric, but also establishes a good image and reputation for China's home appliance industry in the international market.
The success of Lake Electric is not only the success of an enterprise, but also the epitome of the rise of China's brand strength. With the enterprise spirit of daring to fight and innovate, it has embarked on a development path of its own and won a place for Chinese brands on the international stage. In the future, we have reason to believe that Lake Electric will continue to lead China's home appliance industry and show the charm and strength of Chinese brands to the world.