It is reported that around the end of this year, Chery will release a new new energy brand. Since the beginning of this year, Chery Automobile has registered a number of trademarks called "Yueji".
Since the beginning of this year, Chery Group has been one of the most outstanding enterprises in China's automotive industry, making full efforts in the field of new energy, but there is still a lack of a brand that focuses on personalized categories like Zeekr and Geely. According to people familiar with the matter, Yueji may become a global new energy brand, hoping to create personalized products and lead the high-line market and young consumer demand.
Chery, a leader in globalization, will also enter the 3.0 stage of going overseas this year and enter the Western European market represented by Germany and the United Kingdom. The Yueji brand will likely be designed, developed and marketed by Chery's O&J Division.
Up to now, Chery Group's global automobile users have exceeded 13.8 million.
The O&J division is overseas
Chery has ranked first in the export of Chinese brand passenger cars for 21 consecutive years
Chery signed a contract with Ebro
Chery's Global 2.0 has achieved great results, with the establishment of factories overseas and local production. At present, Chery has a total of 10 overseas production bases, mainly in South America, the Middle East and Russia, and plans to expand to Southeast Asia and Europe. On April 19, Chery signed an agreement with Ebro-EV Motors, a Spanish automotive company, to establish a new joint venture in Spain to jointly produce the Omoda electric model.
In the 3.0 stage, it will enter the world's highest automotive standards and requirements in Western European markets such as Germany and the United Kingdom. The Yueji brand will use Chery's most advanced technology to hit the global market together with other Chinese brands.