While you can't escape the hustle and bustle of the city, you're always looking for some comfort and tranquility, and the pleasure of going to the outskirts of the city is the best option, after all, you don't have to go deep into the wilderness or go through the perilous road.
When this kind of short travel gradually becomes the favorite of consumers, the "light off-road" market is becoming a blue ocean. What is presented is the increasingly popular "square box" hard-core off-road SUV in recent years, which not only meets the needs of urban commuting, but also takes into account a certain off-road ability, and eliminates the high cost of car purchase and use required for medium/heavy off-road.
The gradual prosperity of the new energy vehicle industry has added another fire to the light off-road market. At the recent Beijing Auto Show, BAIC BJ30 announced the start of pre-sales, and it is expected to be officially launched in May.
In addition to the three fuel models with a pre-sale price of 119,900-139,900 yuan, it also launched two electric models with the first magic nuclear power drive super drive solution, with a pre-sale price of 145,900-156,900 yuan. The pre-sale price lower than expected by the outside world, combined with relevant policy benefits, shows full sincerity.
It is understood that BJ30 is the first model of BAIC's "Yuelv Outdoor" series. Different from the hard-core off-road and urban life systems represented by "Yueye Performance" and "Yueji Travel" respectively, "Yuelu Outdoor" is mainly to meet the needs of users in the city, suburbs and intercity travel.
At the same time, the car (electric drive version) is also the brand's first model equipped with the magic electric electric super drive solution, positioning it as a "deep hybrid light field electric four-wheel drive SUV". Based on the above scheme, the Magic Core deep hybrid electric drive architecture can achieve full coverage of A-C class models, and provides strong support for the vehicle in terms of power performance, space comfort, safety guarantee, energy saving and battery life.
The 000 acceleration of 6.59s, the maximum torque of the wheel end of 5928N·m, and the intelligent ATS all-terrain control system (top distribution electric drive) can bring off-road fun in outdoor travel. The 2820mm wheelbase provides a comfortable large space to enjoy, and the large trunk volume and the luggage rack with a static load of 300kg can also meet the needs of family travel.
The original "flexible battery chassis integration" design suspends the battery inside the frame to form a 360-degree collision protection ring to avoid the damage caused by the frame twisting to the battery, which is the focus of consumers' attention for new energy vehicle products.
The shortcomings of the "high fuel consumption" of traditional off-road vehicles have also been compensated, forming a differentiated advantage. With a number of fuel-saving technologies, the comprehensive fuel consumption of four-wheel drive/two-wheel drive models is as low as 6.45L and 5.85L per 100 kilometers under WLCT working conditions, respectively, and the maximum range can be more than 1000km.
It is undeniable that the development of BAIC Motor, the promoter of technological innovation, in the field of new energy off-road, is inseparable from BAIC Group's accelerated scientific and technological innovation strategy and the proposition of "technology empowering quality equality".
"Starting from the needs of users, helping users solve problems and creating value for users, BAIC uses ingenuity technology to create high-quality cars." According to the plan, BAIC's R&D investment will reach 13.21 billion yuan in 2024, and by 2030, the total R&D investment will exceed 100 billion yuan.
In terms of product planning, 2024 will be a big year for BAIC's products, and the brand's three series will usher in a total of six new products. In addition to the BJ30 fuel and electric drive versions, the BJ40 and BJ60 will also usher in new ones one after another, bringing consumers a richer off-road experience.
It is foreseeable that the arrival of BJ30 is expected to promote the Beijing automobile brand to achieve a breakthrough in the light off-road track and break the existing pattern. After reshaping the brand system in 2023, BAIC Motor expects to achieve a domestic sales target of 155,000 units and a total target of 205,000 units in 2024.