The "May Day" holiday is coming, climb the majestic south gate of Zhengding, Hebei Province to look out, the ancient temples and towers in the city, the ancient streets and ancient buildings are gradually lined up, and the tourists in the city are weaving. In scenic spots such as Rongguo Mansion, Longxing Temple, and South City Gate, tourists dressed in Hanfu can be seen everywhere.
As a national-level historical and cultural city, Zhengding County has 10 state-level cultural relics protection units and more than 7,600 cultural relics in its collection, known as the "treasure house of ancient art".
In recent years, Zhengding County has accelerated the protection and improvement of the ancient city, and has successively implemented projects such as the protection and restoration of the city gate, the repair of the ancient temple community, the restoration of Yanghelou, and the improvement of the surrounding environment of Rongguo Mansion, recreating the style of the ancient city and supporting the construction of infrastructure, creating characteristic blocks such as Nanguan Ancient Town, Yanghelou Area and Wangquan Ancient Street, and promoting the integrated development of cultural and tourism resources and emerging business formats.
In a Hanfu shop on Wangquan Ancient Street, Li Wenyuan, a girl from Chengde, was dressed in a cyan Hanfu, with exquisite makeup and gorgeous accessories, which made her particularly beautiful and dignified. "Wearing ancient costumes to tour the ancient city, not only has a good film effect, but also has a bit of a feeling of 'traveling' between ancient and modern!" Li Wenyuan looked at himself in the mirror and said with satisfaction.
"In recent years, there have been more and more tourists in Zhengding, and the costume travel photography has been favored, and the business in the store has also boomed!" Wei Qianyun, the proprietress of the Hanfu store, said that during the holidays, the store can receive more than 100 customers a day, and clothes and accessories are in short supply.
"At present, there are more than 40 Hanfu shops in the ancient city." Wang Sugang, deputy county magistrate of Zhengding County and secretary of the Party Leadership Group of the Culture, Radio, Television, Sports and Tourism Bureau, introduced that in order to meet the development needs of the cultural tourism market, Zhengding also launched an "immersive" Hanfu experience, building scenic spots such as ancient walls, ancient temples and ancient towers into natural studios. A series of special cultural and tourism activities, such as the parade of the twelve flower gods, the Hanfu Awards, the Ritual Music Ceremony, and the interaction of ancient costume acrobatics, allow tourists to enjoy the cultural feast of the ancient city.
"It is our first time to come to Zhengding, in addition to the charm of the ancient city, the most satisfying thing for me is that it has complete facilities and good service. Not only is it convenient to charge drinking water, the parking lot is free, and the service of the staff is also very considerate. Wang Xiaomeng, a tourist from Beijing, said.
In order to enhance the sense of experience of tourists, in recent years, Zhengding County has continuously strengthened the construction of infrastructure, equipped with convenient equipment such as shuttle buses and direct drinking water, leisure seats, shared wheelchairs, charging power supplies and other convenient equipment between scenic spots, and at the same time built new parking lots, and the free parking spaces in the city have reached 44,800.
"We create high-quality tourism routes, transform cultural resources into development advantages, and let culture 'flourish' and tourism 'fire'!" Wang Sugang said that in the first quarter of 2024, Zhengding received 12.9272 million tourists, a year-on-year increase of 200.23%, and ticket revenue was 21.4316 million yuan, a year-on-year increase of 107.63%.
The continued popularity of the cultural tourism market has also made the consumer market show strong vitality.
In the evening, when the lights are on, the whole city seems to be dressed in a full costume. Upstairs in Yanghe, the silk string opera performance is wonderful; In the Rongguofu Scenic Area, live performances such as the Provincial Concubine and Bao Dai's first meeting reproduce the classic scenes of "Dream of Red Mansions", bringing an immersive experience to tourists; In Yanzhao Street, Wangquan Ancient Street and other characteristic commercial streets and night markets, tourists are weaving and lively.
In front of the Zhengding International Commodity Market, the parking lot covering an area of more than 10,000 square meters becomes a lively night market at night, with hundreds of mobile food trucks standing next to each other, and there are all kinds of delicacies such as water belly, seafood in sauce, Wuhan hot dry noodles, Northeast rice buns, etc., full of fireworks.
"When you're full, you can look at the night view along the street, now the city is the most lively at night, and there is a lot to play until late at night!" In front of a dumpling stall, the owner, Aunt Wang, was busy making dumplings while chatting with the diners, "This night market has a good location and a lot of customers, I can sell more than 100 dumplings in one night, and the business is very good." ”
"The transportation here is convenient, and there are many snacks, which is very suitable for young people to form a group to check in!" Du Jing, a girl who came from downtown Shijiazhuang, said that since she discovered this "treasure" night market, she and her friends have often visited, "What is particularly satisfying is that this night market is neatly planned, cleaned in a timely manner, clean and hygienic." ”
"In order to strictly control food safety, merchants must show their business certificates, and we will also strictly screen them when they settle in to avoid too many duplicate business formats." Huang Jingli, deputy general manager of Zhengding International Commodity City Group, said that in addition to food, Zhengding Commodity Night Market also has a variety of formats such as department stores, clothing, toys, etc., directly solving the employment of more than 2,000 people, and the daily passenger flow is more than 10,000.
Every brick and tile is culture, and the streets and alleys of the city wall have stories. Today's Zhengding, with the deep integration of culture and tourism, not only can culture be seen and touched, but also new formats have been born, new consumption has been stimulated, and new momentum for urban economic development has been stimulated.
"In the future, Zhengding will also fully excavate and make use of rich cultural resources, deeply rooted in culture, improve the quality of tourism with high-quality cultural supply, let the thousand-year-old city show a new look, and draw a background color for high-quality development with the deep integration of culture and tourism." Wang Sugang said.
Source: Guangming Daily