01: The fat cat that made Southeast Asia burst into tears
At 4 a.m. on April 11, 2024, the "fat cat" who jumped off the Yangtze River Bridge in Chongqing, he probably never dreamed that in the month after his death, he not only set off a storm on the Chinese Internet, but also blew this hurricane of public opinion to the whole of Southeast Asia.
A commemorative image of a fat cat widely circulated on Vietnamese social media
A number of overseas social media, led by Tiktok, have recently been overwhelmingly filled with content about the "fat cat incident".
In these short videos and posts, someone recorded himself bursting into tears after hearing about the incident, lamenting why this infatuated man with superb game skills and who knows how to pay would choose to commit suicide by falling into the river.
This one is quite normal to cry, and there are many people who burst into tears to the abstraction
What's more, learning the commemorative way of domestic netizens, I bought a McDonald's and went to the nearby rivers and lakes to comfort the fat cat's soul in the sky by "releasing McDonald's".
This West Lake (Hồ Tây) is the West Lake in Hanoi, Vietnam, not the one in Hangzhou
Judging from the content of these memorials alone, I thought I was on the wrong set for a while, and clicked into Douyin and Weibo.
However, what is interesting is that both the video and the comment area are only mixed with a small amount of Chinese and English, and a large number of pages are dominated by various small Southeast Asian languages, such as: Vietnamese, Malay, Indonesian, Thai, Lao, Burmese, Cambodian, etc.
Among them, Vietnamese has the highest proportion
Unexpectedly, this incident not only stabbed the "nest of Southeast Asian netizens", but also swept the entire Southeast Asian public opinion field, which surprised the locals.
During this period of time, the fat cat has been reported in the mainstream media in Vietnam, on Indonesian TV news, and even overshadowed the 70th anniversary of Vietnam's victory in Dien Bien Phu at the peak of popularity.
Even in the face of such doubts, many Vietnamese netizens still do not admit it and still choose to support Fat Cat
With the continuous spread of mainstream media and social media, the influence of fat cats in Southeast Asia is increasing day by day, such as #Mèo Béo# (Vietnamese fat cat pronunciation), #Pangmao#, #Fatcat#等相关话题都有着数以万计的发帖量, many short videos have more than 500,000 likes, and are gradually approaching millions, and even many Chinese working in the local area are asked if they know about "fat cats".
In order to facilitate the dissemination, the chat history between the fat cat and the woman has been translated into the local language
In such a public opinion environment, "fat cat" has become an undesecrated existence in the hearts of many Southeast Asian netizens, and even McDonald's, which the fat cat himself misses, is not allowed to be disrespectful to him.
Seeing that fat cats are becoming more and more popular on the Internet, many young Vietnamese people are also imitating the memorial behavior of mainland netizens helping fat cats order hamburgers and fried chicken, and now McDonald's Vietnam can't sit still.
在5月初,越南麦当劳在宣传新款套餐时,使用了这样一句广告语:"If you don't like to eat vegetables, eat chicken with BBQ cheese",即 "如果你不喜欢蔬菜,就吃炸鸡配烧烤奶酪酱"。
In less than two days, out of 2,100 responses, more than 1,800 people have ordered angry Emojis, and McDonald's Vietnam has relied on its strength to pull hatred
This sentence has gained a lot of popularity, but netizens did not admit it, and angrily denounced one after another: "Get out of Vietnam", "lose humanity", "advertising to make money from the dead is vicious".
Because the fat cat spent money on eating, drinking and having fun for his girlfriend before his death, even though he earned nearly 510,000 yuan by relying on the Honor of Kings game boosting in just 2 years, he saved money and only ate ten yuan of "vital signs maintenance" takeaway, so he squeezed himself dry and became a "beauty".
Before committing suicide, the fat cat's last avatar was left with a sentence: "I don't want to eat vegetables, I want to eat McDonald's".
In the end, McDonald's Vietnam, which played a good hand of cards, chose to delete the advertising post, and then formally apologized to the whole network.
If McDonald's Vietnam donates meals directly in the name of the fat cat, won't it win hemp directly?
In China, the fat cat incident has continued to ferment so far, and the case has been officially filed by the police recently, and it is no longer important whether there is a reversal in the follow-up, because the fat cat has become a god in Southeast Asian countries, and the popularity may continue to spread.
Why did a mourning campaign on the Chinese Internet cause an emotional earthquake among men and women in Southeast Asia?
02: Only fat cats
The reason why the fat cat incident can spread to Southeast Asian countries and become popular is precisely because the fermentation of public opinion on the domestic Internet is unprecedented.
The accumulation of public opinion energy is strong enough before it can spill over until it can take root abroad and form its own influence.
First of all, there has been no shortage of large-scale cyber memorial activities on the Chinese Internet in recent years, and there are many people who have been spontaneously mourned by netizens due to illness and death, accidental death, and suicide, but the buff when the fat cat died was almost stacked.
Mortal, who died of illness (meaning "one will die"), has more than 4.6 million fans without a single work under the tribute of netizens
As a young man born in 2003, Fat Cat was able to earn such a large amount of money in 2 years by relying on superb game skills, which is enough to make most of his peers and even peers sweat when they are still gnawing on the gold coins of their parents.
Even if he has the top technology to help people train for nearly 8,000 rounds and still maintain a 90% win rate, he still earns hard-earned money.
The Fat Cat King Glory interface became a place of mourning
Although he doesn't have to be exposed to the wind and sun like takeaway, he plays games at least 15 hours a day at a high intensity, and anyone who loves to play games will find it a kind of torture. According to the data provided by netizens, the hourly salary of the fat cat is only 60 yuan, and those who have done this business know the hard work and constraints behind the 510,000 high income.
The fat cat, who has such a good ability and income, not only did not live well, but became the ATM of his girlfriend "Tan Zhu", and even before committing suicide in the end, he transferred the remaining 66,600 yuan to her, leaving infinite sighs.
To sum it up:
Talent game boy + self-reliance can earn money + infatuation to death = the other party's white-eyed wolf
A big debate between Chinese and Vietnamese netizens on the language companion software
In an environment where efforts are not paid, this is simply the strongest resonance of Internet users, as well as the holy body of traffic topics.
In addition, in recent years, the popular ridicule of boiling sheep and sheep literature, turtle men, and licking dogs on the Internet, as well as the constant confrontation between men and women on the Internet, are constantly tearing apart the original development trajectory of the fat cat incident, and together with the "Wang Po Jiangxi 388,000 dowry incident" that occurred in the same period, it has become a new battlefield for male and female debaters.
Only the world of boiling sheep and sheep injuries was reached
With the blessing of the complex emotions of "regret + anger", the fat cat incident gradually evolved into a national public opinion movement.
Compared with other online mourning activities, the large-scale offline takeaway memorial this time is unprecedented, as if you are in a large-scale performance art, and the various takeaways led by McDonald's piled up on the Yangtze River Bridge in Chongqing have contributed countless short video footage, so that the emotion continues to rise from the riverside.
So much so that as long as the address is filled in with the Yangtze River Bridge, riders and merchants know who it is for
Just before everyone was moved, there was another takeaway empty package incident.
Netizens ordered a large number of takeaways to be delivered to the Yangtze River Bridge in Chongqing, but they didn't think that many stores such as Tea Baidao, Wallace, and Mixue Bingcheng took the lead in playing with the slide, ordering hamburgers and fries, and sending empty paper bags; The milk tea and coffee ordered are delivered with boiled water, and the invoice recording the order details on the takeaway packaging seems to be the "edict" of the merchants.
Even though the above merchants expressed their stance in a timely manner, ordered the stores involved to close for renovation, and donated millions of yuan to the charity fund to calm the situation, these actions have greatly fueled the anger of netizens.
At first, the merchant used "the instantaneous order volume is too large" to excuse it, but under the pressure of huge public opinion, the speed of light admitted
Because I felt that the fat cat was hungry before his death, netizens kindly ordered takeout to send it to comfort, but the merchant easily earned thousands of yuan by sending empty packaging overnight. After his death, he was bullied, which naturally infinitely amplified the society's "sense of injustice" towards the fat cat, making it difficult for the heat of the incident to dissipate for a long time.
This kind of takeaway is still stolen, which can be regarded as "stealing tribute"
In the end, all the emotions related to the fat cat incident were accumulated in place, the big V spoke out to help, the little V cried to show his true feelings, and netizens denounced it and never tolerated it.
With the massive fat cat materials and strong emotional accumulation created on the Chinese Internet, a "god-making movement" on the Internet in Southeast Asia has been vigorously launched.
In many videos about #Mèo Béo#, in addition to the familiar mourning activities such as sending flowers, paintings, and takeaways, many images of tourists on the Yangtze River in Chongqing on May Day were also edited to show the mourning boom of thousands of empty alleys.
Fat Cat: "Please don't kill"
In fact, many tourists are just passing by, or looking at the scenery to take pictures, it is true that the fat cat has gained a lot of takeaway on the bridge, but it is not exaggerated to this extent, and even many places are not fat cats falling from the bridge, I feel that as long as the bridge picture of Chongqing is crowded, it can be added.
Some videos directly put the crying video posted by the fat cat sister (ID: Coco can't sleep) and the night scene of the Chongqing riverside together, and many Southeast Asian netizens who don't know the truth thought that the publisher was in tears, and they were actually moved together in the comment area, and comforted the blogger in a way of "this prosperous world is as the fat cat wishes".
The logic behind this is actually very simple: the fat cat himself is very pitiful, and Chinese netizens are overwhelmingly respecting the fat cat, so they have all been stamped and certified, and everyone has come to cry for me.
This mix and match was used to promote Chongqing Cultural Tourism, and I thought I was crying by the beauty of the night scene
As for the issue of admiration and resonance, the status of the fat cat in Southeast Asia far exceeds that of the country, if the domestic sentiment is mainly "regret the death, condemn Tan Zhu", the Southeast Asian countries led by Vietnam are lamenting that "this person should only be in heaven", and it is difficult to recover after the death.
There must be a lot of people who are really crying, but there are also many people who want to catch up with this wave of Chinese traffic.
Domestic videos commemorating fat cats mainly use "You Don't Know How to Love Me at All" as BGM, but Southeast Asia uses "Street Lamps Can Also Shine on the Window Sill":
If the moon hasn't come yet
Street lamps can also shine on window sills
The white camellia blooms slightly
If the morning breeze hasn't come yet
The evening breeze can also blow into your arms
Blowing the shadows of the trees in that place swaying gently
Emo Vietnam big brother immersed in BGM
Even if people in these countries can't understand it, they can basically start crying as soon as the tune sounds, and many videos with hundreds of thousands of likes have no substance, just with the singing passages of the above lyrics, there is no need to do anything except cry, so that some netizens who don't know the truth commented: "Are you divorced?" ”
This song has become the exclusive BGM of Fat Cat in Southeast Asia, and at this stage, it has not only launched a Vietnamese cover version, but also has been included in the local KTV song library, becoming a sad golden song.
However, why didn't the fat cats who enjoy such treatment in Southeast Asia make big waves on the Internet in Europe and the United States, and even on the Internet in Japan and South Korea?
03: Talking about money hurts feelings, and talking about feelings hurts money
Whether it is licking a dog or fishing for a man or a woman, this is a common problem all over the world, but the attitude of countries and regions affects its attention in public opinion.
Taiwan Province called this even more explicitly, directly called "skinning girl"
The fat cat incident has been reported almost all over the world, but only in Southeast Asia has a momentum to surpass that of China.
European and American countries have long developed what Sugar Daddy Sugar Mommy into a mature industry, and there are special websites and intermediaries to match customers, giving birth to a huge "sweetheart economy".
Of course, compared with these Sugar babies, the group known as Gold Digger ("fishing" has a stronger meaning) in Europe and the United States will have a more direct money relationship, and it is more common.
So much so that there is a list of the best SugarBaby websites and apps in 2024
Japan and South Korea are completely lying flat, men and women would rather be single than licking dogs, single culture and single weddings have developed very vigorously in recent years, for people who want to be men and women, the domestic market is becoming sluggish, rich people are getting more and more deducted, going out to make money is not successful, and finally eating AA, so Japan and South Korea have been eyeing the big money in the country for a while.
For example, in May 2019, a 21-year-old Japanese girl "Yuka Takaoka" was madly in love with a cowherd named "Ryutsuki", and for this love, she spent nearly 1 million yen a month to make him the top brand in the store.
In order to raise money for her boyfriend, she did not hesitate to make money as a fishing girl, but she still became an ATM, and she could only think of her when she was short of money and performance, and found that there were other girl photos in her boyfriend's mobile phone, which was the same as the fat cat.
This photo of Yuka Takaoka calmly smoking next to her boyfriend's pool of blood circulated on the Internet in 2019
However, Yuki Takaoka was obviously much wilder, and when she collapsed, she directly stabbed her boyfriend with a knife to serious injury, and she was also sentenced to 3 years and 6 months in prison.
Abstract is coming, after being released from prison, Gao Gang took advantage of the fame of the case to become an Internet celebrity, and after his boyfriend was discharged from the hospital, he officially made a comeback with the title of "Immortal Bird", and has been promoted to the cadre level in the Cowherd Shop, and the in-store advertisements about him also deliberately listed evaluation indicators such as "easy to be assassinated" and "vitality".
This guy has a bit of a hell of a joke talent for him
The East Asian monster house is not called in vain, and even in these fields there are their own ruthless people, so the public has seen the world and is naturally desensitized.
This is also why there have been corresponding reports in many countries around the world about the fat cat incident, but Japanese and Korean netizens showed more: "What is this? "Why do you want to do such a stupid thing? Is it worth it? "The evaluation of staying out of the matter is not as overwhelming as the tears in Southeast Asia.
If Japan and South Korea have shown "hemp in hemp" for this kind of thing from top to bottom, young people in the mainland are now in an intermediate state, bidding farewell to the era of easy marriage and love of their parents, facing the pressure of catching men and women, with the fear of becoming a licking dog, facing the high cost of marriage and the future of weak childbirth.
Compared with China, Southeast Asian countries are unable to complete their own answers by copying homework, even if they are still in the previous version.
ASEAN countries have the largest proportion of young and middle-aged populations
In Southeast Asian countries, young people account for a higher proportion of the population structure, and they are more concerned and anxious about marriage and love issues.
In addition, compared with the ultimate involution of East Asian countries, Vietnam and other countries are obviously much more relaxed, which is not even a foreign stereotype, many women in these countries are complaining about the laziness of their men, the famous saying is: "Men drink coffee at home, women go out to earn money".
If you travel to Vietnam, you can find a roadside restaurant to eat, and nine times out of ten you will encounter the scene of the proprietress being busy and the boss smoking and playing with her mobile phone.
This makes them look forward to having a other half like a fat cat, which is why the vast majority of people who post videos in Southeast Asia crying fat cats are female users, and they can only say that they have their own national conditions.
In terms of relaxation, Laos, Myanmar, Cambodia and other countries are also on the list
They lamented this man's dedication, especially the high-frequency emphasis in many posts on how much money the fat cat earned to the woman, "huge money" is a high-frequency word, converted to the income level of Southeast Asian countries, 510,000 yuan is indeed quite shocking.
With the advancement of time, no matter how the public opinion of the foreign service and the national service evolves, the creation of gods and killing gods is often just a thought, and now there is a trend of treating fat cats as hellish stalks like "Kobe Bryant", ridiculing him that he will never win the repechage game.
Fat cats become "prison cats"
No matter how the public opinion of the foreign service and the national service evolves, I can only hope that the exposure of public opinion can help the fat cat family more, and leave the rest to time to answer.
In this world full of infatuated species, everyone doesn't want to be a fat cat, but they all want a fat cat.