At present, the proportion of overweight and obesity in Chinese has exceeded 50%, and the health problems caused by obesity, such as diabetes, hypertension and cardiovascular disease, are increasing year by year and showing a younger trend. The National Health Commission has designated 2024, 2025 and 2026 as the "Year of Weight Management" to promote weight management in the whole society.
In response to the call for Healthy China and the general appeal of the public, Amway Nutrilite, a leading brand in the health field, has launched a unique brand festival on May 11 every year since 2018 - "Amway Waist Festival", calling on the whole people to create a healthy waist and pay attention to healthy weight management for the whole population and the whole life cycle. This year, this high-profile festival is back again, with the "511 Amway Waist Festival · With the theme of "National Health, Ignite and Open", we will lead the public to lose weight scientifically and pursue a safe and long-term healthy lifestyle.
On May 11th, the Amway Waist Festival Shanghai Station was grandly opened at Shanghai Fosun Art Center. Through a series of tastings, the public learned about the importance of breakfast nutrition for weight management, and gained a new understanding of the simplicity, ease and adherence of Nutrilite's nutritious and slightly moving weight management solutions.
Interactive experience activities such as balance exercise demonstrations and prize quizzes ignited the atmosphere of the scene. Finally, a check-in activity of the Bund International Complex called "Citywalk" pushed the whole event to a climax.
As a leading brand in the field of wellness, Amway Nutrilite has always been committed to promoting healthy lifestyles and helping people achieve holistic physical and mental development. In 2024, Amway Nutrilite's weight management will be upgraded and upgraded, emphasizing eating a nutritious first meal, burning a meal, and replacing a meal, so as to help the whole people master healthy and correct weight management methods; At the same time, it advocates nutritious three meals + a healthy lifestyle habit of moving slightly, integrates long-term beneficial weight management into daily three meals, and brings a simple, relaxed and easy-to-adhere healthy lifestyle to every family.
It is reported that Amway will continue to use the Amway Waist Festival on May 11 every year to arouse the public's attention to weight management and healthy lifestyle, and call on the public to maintain a healthy life mentality, so that more people can join the ranks of healthy life.
The Nutrilite Story:
2024 marks the 90th anniversary of Nutrilite, the world's leading brand of vitamins and dietary supplements, which is rooted in Chinese traditional Chinese medicine and traditional health philosophy.
In 1915, Carl Hongbang, a young American from the United States, came to China and found that farmers in Jiangsu and Zhejiang provinces picked alfalfa shoots for food, and the working class of staple vegetables were generally healthier and less prone to chronic diseases. After studying the traditional Chinese medicine theory of the homology of medicine and food, he firmly believed that plants contain essential nutrients for the human body, and in 1934, he developed the world's first multivitamin and multimineral product in the United States, and founded the Nutrilite brand.
Intensive research on green nutrition and the continuation of plant civilization have always been Nutrilite's aspirations. Since entering the Chinese market in 1995, Amway has continued to explore the benefits of traditional Chinese herbal medicine to human health, set up R&D centers in Guangzhou and Shanghai, and invested 200 million yuan to build the Amway China Plant R&D Center in Wuxi in 2015, forming a full-chain innovation capability covering the selection and breeding of Chinese herbal medicines, organic planting of plants, formula safety and efficacy, and process development and quality control, and building a core R&D system that integrates traditional wisdom and modern science.
In 2024, Amway Nutrilite will continue to expand and deepen this work this year after achieving the first large-scale aerospace breeding of Chinese herbal medicine crops in mainland China last year, and the "Chosen Seeds" will inject strong scientific and technological momentum into the germplasm innovation of Chinese herbal medicine, the standardization and internationalization of traditional Chinese medicine, and push the source of plant nutrition research and development - plant breeding to a new level; At the same time, Amway will build its first self-owned organic farm in China to make better use of China's rich plant resources, promote smart organic agriculture, build a modern innovation base for Chinese herbal medicine, continuously enrich China's solutions through product innovation, and export Chinese wisdom with the help of a global marketing network to benefit global consumers.